Growing a Business Versus Growing a Brand Shoreline Media
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Growing a Business Versus Growing a Brand

If you own your own business, you have almost certainly had someone tell you that you need to focus on growing your brand.  Did you know what they meant?  If you did not, you were not alone.  Many people believe that if they grow their business, it will naturally grow their brand.  While the concepts of brand and business are... Read More

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  • YouTube Switches To Standard Definition

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  • Call Tracking and Google Data Studio

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  • Facebook Releases Precautions Post For Coronavirus Outbreak

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  • SEO Conversion Rates

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  • Google Maps Marketing and SEO

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  • Special Google Hours & COVID Posts

    Roughly a week ago, Google announced that Google Search and Maps will start showing whether a business is temporarily closed in response to the coronavirus crisis. This followed an earlier directive to local businesses to update hours and other relevant content in Google My Business.

  • A/B Test Examples by Real Businesses

    Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there.But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact — especially when you’re just getting started.

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