Local Service Ads
As the name suggests, Google Guaranteed offers customer protections for those who go with a Google Guaranteed business. To sign up for Google Guaranteed certification, you need to be using Local Services Ads. You submit your application and Google will, at no cost to you, check into your business licensing, insurance, online reviews, and even background checks for some of your employees, depending on the nature of your business. Once you pass the screening, you get a Google Guaranteed badge.
For consumers, this guarantee means that if they have a problem with your service, they can seek reimbursement from Google. Google will then try to resolve things between you and the customer. You agree to abide by Google’s findings as it tries to establish a resolution between you and the customer. The guarantee has lifetime limits per invoice. These limits vary from country to country, but the current United States limit is $2,000.
While there are obligations, you get some tremendous benefits. Maybe you are already using Google Local Services Ads to generate potential leads. Perhaps you are using another type of PPC marketing tool to push your Google Ads to customers who are ready to buy. With the Google Guaranteed certification, you let your company, goods, or services stand out from the competition. You increase consumer confidence in you as a business.
Not all industries are covered. The program is still in a roll-out phase and is really focusing on home-based goods and services. However, auto repairs, financial planning, pet grooming, and event planning are a few of the non-home goods or services that can get the badge.
Google Guaranteed can help you boost your organic search leads, which can allow you to refocus your advertising campaigns. It can also help you make the most of a minimal advertising budget because it is not a paid advertising campaign. That said, the program is not free. It has a $50/month base cost, plus a cost per lead. However, the cost per lead is not the same as pay-per-click; basically, you are charged for conversions instead of clicks.
Marketing Automation For Service Ads
Have you ever wondered what your ROI is on different lead types? Or how much that lead is worth and what that lead costs? Shoreline’s Lead Platform brings all the things your business needs to solve your lead management problems under one roof. Our platform is the first-ever built to manage business follow-ups, two-way texting, pipeline workflow, scheduling, and so much more. Built for Small Businesses, By Small Businesses.
Is Google Guaranteed right for your business? Maybe. We would love the opportunity to explain the program in greater depth and help you decide whether it is a tool you should use for your business.