What Franchise SEO Strategy Is Best?
If you are looking to improve your Franchise’s visibility and rankings in Search Engine results pages (SERPs), here are some SEO steps you should follow:
Aggressive Keyword Research: Identify the keywords and phrases that your target audience is using to search for your products or services. Use tools like Google Keyword Planner or SEMrush to find relevant keywords with high search volume and low competition. This should be done monthly and compared to your top 4 competitors.
On-Page Optimization: Optimize your website’s on-page elements such as title tags, meta descriptions, header tags, and content to target the identified keywords. This is something that should be performed on a regular basis and not a set-it-and-forget-it approach.
Content Creation Strategy: Create high-quality, informative, and engaging content that provides value to your target audience. Include your target keywords in your content, but make sure it reads naturally and is not stuffed with keywords. A content plan and content template should be researched and audited against your top 4 competitors each month.
Link Building & Citation Building: Build high-quality backlinks from relevant websites to improve your website’s authority and rankings. Focus on building links from authoritative and relevant websites. Backlinks can consist of unpaid and paid linking strategies.
Technical SEO & Technical SEO Audits: Ensure your website’s technical SEO elements are optimized for search engines. This includes optimizing your website’s loading speed, mobile-friendliness, URL structure, and sitemap. Audits should be performed each month and the data should be studied. Any new edits or enhancements should be put into the monthly strategy.
Local SEO For Each Franchise Location: If you have a local business, optimize your website for local search by creating and optimizing your Google My Business profile, building local citations, and getting positive reviews from customers.
Monitor & Analyze Data: Monitor your website’s rankings, traffic, and engagement metrics regularly to identify areas of improvement and adjust your SEO strategy accordingly. This should be done monthly and compared to your top 4 competitors. The data should then be used to enhance the areas needed to help convert more traffic.
By following these SEO steps, you can improve your website’s visibility and rankings in SERPs, attract more organic traffic, and ultimately grow your business online.