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HubSpot’s 22 SEO Myths

To say SEO has “changed a lot” would be the understatement of the decade. We’ll often see multiple updates per year from Google – including the Chrome security warnings rolled out to non-HTTPS sites in July and the core “Medic Update” in August. As a result, marketers are faced with the challenge of educating themselves about each update, adapting their SEO strategy accordingly, and solving for any reduction in organic traffic. Sounds like a lot of work? Well, truthfully, maintaining an effective SEO strategy does require a close eye and a commitment to quality. And because SEO has changed so much in the past several years, many marketers aren’t sure what’s outdated, what’s important, what will actually move the needle, and what’s simply wasted effort. This guide is going to point out all of the most common myths and assumptions about how SEO works and debunk them for you, so you’re not wasting a single moment on things that simply don’t matter for SEO in 2019. Let’s get started.