The Right Customer
While every client has different PPC needs, everyone wants people who are looking for similar goods and services to see their ads. By getting your ads featured in Google’s shopping section, we help introduce you to potential buyers. Often those buyers match known demographics, but it can also help you discover entirely new groups of potential customers.
This approach offers you advantages over simply hoping that creative and fantastic marketing will make your ad go viral. For a while, that was the most frequent request we got from our clients- can you make our ads go viral? With PPC advertising, viral is not necessarily a good thing. Sure, you want ads that resonate with people and encourage them to buy your product, but you want people who view your ads to be potential customers.
There are exceptions to this rule. For example, there is currently an alternative deodorant product out there running some hilarious internet-based advertisements. Their click to conversion ratio cannot possibly be what we would target for most clients. However, their products are affordable and almost everyone uses deodorant. They have a great combination of factors that makes a viral campaign useful to them. Not all products or business models would benefit in the same way from that campaign.
Understanding your business and how it can benefit from PPC marketing is what we do. Our goal is to create an advertising campaign that works for you. To do that, we consider the size of your business, the goods or services you sell, your existing customer base, your potential customer base, your advertising budget, and several other factors. Then we respond to changes in real-time, keeping your advertising relevant and responsive.
eCommerce Marketing Automation
Have you ever wondered what your ROI is on different lead types? Or how much that lead is worth and what that lead costs? Shoreline’s Lead Platform brings all the things your business needs to solve your lead management problems under one roof. Our platform is the first-ever built to manage business follow-ups, two-way texting, pipeline workflow, scheduling, and so much more. Built for Small Businesses, By Small Businesses.
Contact us to learn more about what great eCommerce PPC marketing can do for your business.