eCommerce PPC Marketing

Target The Customers That Convert Into Sales



eCommerce PPC Google Adwords Marketing

eCommerce PPC Marketing

Pay Per Click (PPC) Marketing seems simple on the surface. Target your demographics and then only pay if they actually click on your ad. It’s a great way to get the most out of your advertising budget and make the most of Google Ads and similar services. At least it is if you can turn those clicks into sales.

At Shoreline Media Marketing, we specialize in using every internet-based tool available to help our clients grow their sales. This means that your PPC campaigns are not just aimed at possible customers with the hope of getting clicks, but at those people who are most likely to buy your products. Using any combination of remarketing, Google Ads Searches, and Google Shopping PPC Ads, we get your ads in front of the people most likely to buy.



The Right Customer

While every client has different PPC needs, everyone wants people who are looking for similar goods and services to see their ads. By getting your ads featured in Google’s shopping section, we help introduce you to potential buyers. Often those buyers match known demographics, but it can also help you discover entirely new groups of potential customers.

This approach offers you advantages over simply hoping that creative and fantastic marketing will make your ad go viral. For a while, that was the most frequent request we got from our clients- can you make our ads go viral? With PPC advertising, viral is not necessarily a good thing. Sure, you want ads that resonate with people and encourage them to buy your product, but you want people who view your ads to be potential customers.

There are exceptions to this rule. For example, there is currently an alternative deodorant product out there running some hilarious internet-based advertisements. Their click to conversion ratio cannot possibly be what we would target for most clients. However, their products are affordable and almost everyone uses deodorant. They have a great combination of factors that makes a viral campaign useful to them. Not all products or business models would benefit in the same way from that campaign.

Understanding your business and how it can benefit from PPC marketing is what we do. Our goal is to create an advertising campaign that works for you. To do that, we consider the size of your business, the goods or services you sell, your existing customer base, your potential customer base, your advertising budget, and several other factors. Then we respond to changes in real-time, keeping your advertising relevant and responsive.

eCommerce Marketing Automation

Have you ever wondered what your ROI is on different lead types? Or how much that lead is worth and what that lead costs? Shoreline’s Lead Platform brings all the things your business needs to solve your lead management problems under one roof. Our platform is the first-ever built to manage business follow-ups, two-way texting, pipeline workflow, scheduling, and so much more. Built for Small Businesses, By Small Businesses.

Click Funnel Marketing Automation Program

Contact us to learn more about what great eCommerce PPC marketing can do for your business.


We are extremely happy working with the Shoreline Media team, they are extremely efficient, and their support is like no other. We get very satisfactory answers to all of our questions. Ashley is an exceptional girl, who helps us with... Read More

We are extremely happy working with the Shoreline Media team, they are extremely efficient, and their support is like no other. We get very satisfactory answers to all of our questions. Ashley is an exceptional girl, who helps us with everything. We started seeing results sooner than expected and the custom strategy they put together was amazing and [email protected]!! Thank you very much for all of the help you give us!

Cleaning Service SEO

| Carmen’s Cleaning Service

Cleaning Service SEO

| Carmen’s Cleaning Service

9+ Years of GREAT work by a GREAT team! ALWAYS Exceeding expectations! Thank you!

9+ Years of GREAT work by a GREAT team! ALWAYS Exceeding expectations! Thank you!

Atlantic Leak Detection, Shoreline Media Marketing

| Atlantic Leak Detection

Atlantic Leak Detection, Shoreline Media Marketing

| Atlantic Leak Detection

It has led to MASSIVE exposure in the Clinton area and a tremendous amount of business for me. Without, Shoreline, my exposure would be limited. The internet is a virtual yellow pages and if you want visibility on your investment... Read More

It has led to MASSIVE exposure in the Clinton area and a tremendous amount of business for me. Without, Shoreline, my exposure would be limited. The internet is a virtual yellow pages and if you want visibility on your investment (VOI), get with Joe at Shoreline. They are reliable, available and most importantly experts at there craft. I strongly suggest aligning with them.

| The Max Challenge – Clinton, NJ

| The Max Challenge – Clinton, NJ

My company, K9 Resorts, is a franchise company and we have specific needs that Shoreline Media is able to take care of. They are the most accessible and responsive company we have delt with thus far and the results prove... Read More

My company, K9 Resorts, is a franchise company and we have specific needs that Shoreline Media is able to take care of. They are the most accessible and responsive company we have delt with thus far and the results prove they know the Franchise industry.

K9 Resorts, Shoreline Media Marketing

| Jason Parker, K9 Resorts

K9 Resorts, Shoreline Media Marketing

| Jason Parker, K9 Resorts

We had an outstanding Trial Class/Kick Off on January 5th and the instructors indicated that it was the biggest kick off ever for THE MAX Lewes DE. This was all thanks to The Shoreline Media Team. Running an amazing well-known... Read More

We had an outstanding Trial Class/Kick Off on January 5th and the instructors indicated that it was the biggest kick off ever for THE MAX Lewes DE. This was all thanks to The Shoreline Media Team. Running an amazing well-known franchise takes time and thanks to your team you are helping us make this happen!! Our memberships are up since we took over and momentum is positive. Thank YOU!

| Jerry, The Max Challenge – Lewes, DE

| Jerry, The Max Challenge – Lewes, DE

One of the best Web, SEO and Social Media companies i have ever had! These guys are top notch. Amazing customer support and most of all amazing results. Joe and his team literally takes care of any area of our... Read More

One of the best Web, SEO and Social Media companies i have ever had! These guys are top notch. Amazing customer support and most of all amazing results. Joe and his team literally takes care of any area of our web marketing. Our Arizona based business has seen a HUGE return!

Worlock Heating and Air Conditioning, Shoreline Media Marketing

| Worlock Heat & AC

Worlock Heating and Air Conditioning, Shoreline Media Marketing

| Worlock Heat & AC

Can not thank you guys enough. Absolutely amazing work and what an unbelievable team. Their approach has had a huge return on our investment!!!

Can not thank you guys enough. Absolutely amazing work and what an unbelievable team. Their approach has had a huge return on our investment!!!

| Appliance Parts America

| Appliance Parts America

We have been with Shoreline for about 4 years now and there’s not one thing I would change. Every single year we see an increase in our return and never have to worry. The most professional team we have ever... Read More

We have been with Shoreline for about 4 years now and there’s not one thing I would change. Every single year we see an increase in our return and never have to worry. The most professional team we have ever worked with AND we see them on a regular basis! Thank you team Shoreline

Regency Memory Care Club, Shoreline Media Marketing

| Regency Memory Care

Regency Memory Care Club, Shoreline Media Marketing

| Regency Memory Care

Joe and the Shoreline team could not have done a better job with my website. The number of clients and friends who tell me on a daily basis how much they like my website is a testament to this fact!... Read More

Joe and the Shoreline team could not have done a better job with my website. The number of clients and friends who tell me on a daily basis how much they like my website is a testament to this fact! They far exceeded all of my expectations, and their customer service is beyond belief.. Often times, I would get replies to my email questions within minutes! I rarely recommend companies to my friends, but I would recommend Joe and Shoreline Media any day of the week. Class people, highest quality product/service, and reliable. Cant beat that as far as I’m concerned .

| Brett Raskin, The Raskin Group

| Brett Raskin, The Raskin Group

“This is my second Testimonial on Joe Sernio and Web Solutions NJ. Joe was recommended to me by a friend. When I met Joe, I was truly in a dilemma. The web designer I was using just disappeared into thin... Read More

“This is my second Testimonial on Joe Sernio and Web Solutions NJ. Joe was recommended to me by a friend. When I met Joe, I was truly in a dilemma. The web designer I was using just disappeared into thin air and left me in a bind! Joe came to my rescue. Not only was he extremely helpful and very knowledgeable, but he understood my needs and worked with me regarding costs. He made several suggestions, all of which made a great deal of difference to the look of the site and the functionality! The website is so professional looking now and easy for me to access, make changes and do updates! Joe was truly a God send. I am thrilled with the new website and highly recommend Joe as he is reliable and conscientious!”

| Francine Girimonte Les Bijoux, LLC

| Francine Girimonte Les Bijoux, LLC

“I have been working with Shoreline Media for several months from development and SEO to management of our website.  They developed a very professional site that is easy to navigate and gets our top pieces of information in front ot... Read More

“I have been working with Shoreline Media for several months from development and SEO to management of our website.  They developed a very professional site that is easy to navigate and gets our top pieces of information in front ot the viewer right on the home page.  The hardest part of a website is managing it and keeping it current.  I started using Shoreline’s services approximately 2 months ago and have already noticed a ton more calls coming into our office from the website.  To say the least their management of the site has been ideal.  Any changes we make are done very efficiently and in a timely manner.  I am very appreciative of there work and recommend there services highly.”

| Dr. Tom Gustafson The Active Healing Center

| Dr. Tom Gustafson The Active Healing Center

“I just want to thank Shoreline Media Marketing for doing and continuing such a wonderful & Amazing job with my website and marketing and in a short time period. I already have seen huge jumps  in visits since you implemented... Read More

“I just want to thank Shoreline Media Marketing for doing and continuing such a wonderful & Amazing job with my website and marketing and in a short time period. I already have seen huge jumps  in visits since you implemented your skills to get my sites up on the search engines pages.  You have bent over backwards to make sure I was happy with my sites and you still update me with newer gadgets installed in my sites.  Not only did you take a site that was so outdated and under utilized but you streamlined both of my businesses to get the most out of my business on the web.  I thank you for your professionalism and I thank you for making my business look that much better.”

| George Lyristis The Bistro at Red Bank Zoe an American Bistro

| George Lyristis The Bistro at Red Bank Zoe an American Bistro

“I have used Shoreline for both of my retail business’s..They are experts at what they do and always keep me informed along the way.. I have never worked with such a nice, professional, competent group as I have with Shoreline…... Read More

“I have used Shoreline for both of my retail business’s..They are experts at what they do and always keep me informed along the way.. I have never worked with such a nice, professional, competent group as I have with Shoreline… Both my websites are extremely successful, and I owe it to Shoreline… I highly recommend and you will be extremely happy if you choose them..”

| Christie Maruka Fashion Fix

| Christie Maruka Fashion Fix

“Dear Joe and Shoreline Media Marketing. Meredith is flying with her website. She has won two awards and is being honored for a third in the middle school. The County is also recognizing her efforts with a proclamation! They have... Read More

“Dear Joe and Shoreline Media Marketing. Meredith is flying with her website. She has won two awards and is being honored for a third in the middle school. The County is also recognizing her efforts with a proclamation! They have also written an amazing article on her in The Colts Neck Journal. We will refer you forever!!! Please let us know how else we can show our appreciation and gratitude for your amazing work in getting Chain Reaction Reviews up and running. Thank you so so much.

| Liz and Meredith Gallagher

| Liz and Meredith Gallagher

“I have worked with Joe and Shoreline Media for little over a year now. As a busy business owner and fitness coach at Strive Fitness Bootcamp finding the time to keep my site ranking on search engines and keeping it... Read More

“I have worked with Joe and Shoreline Media for little over a year now. As a busy business owner and fitness coach at Strive Fitness Bootcamp finding the time to keep my site ranking on search engines and keeping it optimized is pretty time consuming. Joe and his staff have helped me so much from creating a kick butt website to simply getting people to our site and capturing more leads. Along with the site, Landing Pages, Squeeze pages and more the leads do not stop!! They have done an awesome job and I’m very happy with their service.

| Tom Babyak Owner, Strive Fitness Bootcamp

| Tom Babyak Owner, Strive Fitness Bootcamp

“Highly recommend! Joe & his staff are very professional & knowledgeable. Great ideas & communication. I was also impressed with their patience & willingness to help a novice like myself. Thank you for all your hard work, I’m extremely happy... Read More

“Highly recommend! Joe & his staff are very professional & knowledgeable. Great ideas & communication. I was also impressed with their patience & willingness to help a novice like myself. Thank you for all your hard work, I’m extremely happy with my website!

| Patti Fiasconaro Owner, Nursery Art Gallery

| Patti Fiasconaro Owner, Nursery Art Gallery

“A huge THANK YOU to Joe and his team over at Shoreline Media. Not only is our website exactly what I wanted but their marketing strategies and Social Media implementation is working wonders for Tommy’s. Professional, Affordable and results. Thank... Read More

“A huge THANK YOU to Joe and his team over at Shoreline Media. Not only is our website exactly what I wanted but their marketing strategies and Social Media implementation is working wonders for Tommy’s. Professional, Affordable and results. Thank you Shoreline Media”
Tommy’s Coal Fired Pizza,
Brick NJ, Red Bank NJ, Oakhurst NJ

Tommy's Coal Fired Pizza, Shoreline Media Marketing

| Tommy’s Coal Fired Pizza

Tommy's Coal Fired Pizza, Shoreline Media Marketing

| Tommy’s Coal Fired Pizza

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Amazing Customer Experience

Expert Paid Search Management

The Best PPC Strategy

The Benefits

How is PPC Advertising Beneficial to Business? Properly executed PPC advertising can be a boon to business for many reasons.

It’s Fast

PPC is a great way to increase targeted traffic to your website, and it can do so quickly. While other online marketing strategies like SEO and email marketing can take a little time to build momentum, PPC can deliver an uptick in traffic in as little as a week. PPC gets working right away because you are bidding on keywords and audiences you have targeted specifically for your business.

Cost-Effective

Because of the structure of PPC, it’s much more cost-efficient than paying for regular advertising space. With PPC advertising your ad shows up on search engines or other platforms for users and demographics you have specifically targeted, and instead of paying for the space your ad appears in outright, you only pay Google or any other engine when your ad is clicked on. Since the users clicking on your ad are already interested in your product, and much more likely to convert, PPC is very cost-effective.

It’s a Revenue Generator

The fact that PPC ads generate traffic for your website with high-quality leads makes them a revenue booster. The better your landing pages are (we can help you with that!), the better your conversion rate will be and the better your ROI.

PPC campaigns are a specialty of ours at Shoreline, and we are confident that we have the plan and the support your business needs to use this valuable tool to expand your business. Save time and resources by working smarter with Shoreline. Talk to us today about getting you set up for PPC success.

Tracking Paid Search Results

With Shorelines Audit Services, you can be sure that your campaigns are efficiently targeted and running as well as possible because we put the analytics of your campaign at your fingertips. Shoreline is founded on trust and transparency—we give you the tools, the data and the guidance you need to make the best decisions for your business.

Laser Sharp Targeting

PPC allows for hyper-targeting of qualified customers and allows you to do so in a number of different ways.

Demographics

Serve ads based on various factors about the user, like their age, gender, location, etc.

In Market

This allows you to present your ad in front of customers who have been searching for products or services that your business offers.

Custom Intent

Setting a custom intent audience with Google ads lets you choose keywords, phrases, URLs and more that are strongly related to the people most likely to make a purchase with you.

Remarketing

Remarketing is essentially serving ads to users who have clicked on your ads before—very helpful because they keep your business in the mind’s of previous customers.

Similar Audiences

This allows you to serve your ads to audiences similar to those that your remarketing campaigns are geared toward. Whatever the demographic that performs best on your remarketing campaigns, for instance, you can serve them ads without them searching out your product.

Content Keywords

Just like it sounds, this gives you the ability to target specific keywords within the content of your ad and serve the ad to users who enter that term into a search engine. These are versatile and easily customizable for different seasons, trends, or holidays.

It’s Easy For Customers

PPC makes it simple and convenient for the consumer. They are served with an ad for a product they are likely interested in or have searched for, and with one click they are on the landing page where they can make a purchase.



    Growth Driving GeCommerce Ads Management

    Pay-per-click advertising, or eCommerce PPC, lets you reach customers where they are already looking, making it an extremely fast, cost-effective, and trackable way to target a qualified audience to help drive sales. We have extensive experience building PPC campaigns for all sorts of businesses and have a variety of plans available, all designed to help you convert more leads and bring in more revenue.

    Contact us here to discuss the ideal plan for your PPC goals, and to learn more about our platform-specific PPC packages, including Facebook, Google, and Bing advertising, and remarketing campaigns.

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