Do local citations matter anymore? Mike Blumenthal and other SEO experts share their opinions about how much attention we should be really giving to structured citations.
For any local business, managing their local citations i.e. submitting to top local search engines and directories is still one of the things that make it to the top of the local SEO checklist. With a key focus on quick (automated) submissions and consistency, many local businesses turned to Yext as their go-to service and helped it propel to a $170 million business in 2018!
Local citations were historically seen as one of the top-ranking factors but things are not the same now. SEO experts such as Mike Blumenthal (GatherUp) now dismiss citations as almost of no use.