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April

In a shocking move for SEO experts, Google Analytics 3 will stop collecting new data July 1, 2023 onwards. Google posted a notice on Google Analytics stating, “Two and a half years ago, we introduced Google Analytics 4 to address these evolving measurement standards and help businesses succeed. Google Analytics 4 has the flexibility to measure many different kinds of data, delivering a strong analytics experience that’s designed for the future. It allows businesses to see unified user journeys across their websites and apps, use Google’s machine learning technology to the surface and predict new insights, and most importantly, it’s built to keep up with a changing ecosystem.”

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