Latest Newsletter Release:

January 2020

Google My Business (GMB) has become an important part of local businesses. Google is less keen than ever on third party citations and off-page signals and is now relying heavily on content in GMB for ranking. GMB made several headlines with a host of updates, which would be too vast to cover in one article. With four major Google Algorithm updates, there was at least one major local algorithm update in addition that tied to neutral matching. Following is a summary of most of the updates and changes that happened in GMB this year, along with a few that are strictly not related to GMB.

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  • After the Possum update in 2016, the month of November marked the biggest ranking shift in Local SEO. With the Possum update. Without a legitimate business location, you will not be able to continue ranking ..

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  • After RankBrain, BERT is the biggest update by Google Search and is likely to impact 1 in 10 search queries. The previous major algorithm update, RankBrain was introduced by the company around 5 years ago.

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  • Check out the Search Console Performance Report to find out whether your site has been affected by the core update or not. The easiest way to know is to look for a drop in starting around September

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  • Do local citations matter anymore? Mike Blumenthal and other SEO experts share their opinions about how much attention we should be really giving to structured citations.

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  • Earlier in April this year, Google rolled out a Google My Business (GMB) feature that enables users to create short names..

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  • It’s true; come July 1st, Google will, by default, use its mobile Googlebot to index all the new sites that come online.

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  • Google recently launched a new feature that lets business owners create a short name to define their GMB listing URL.

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