Latest Newsletter Release:

April 2020

Yes, there are uncalled times. As the global economy reels from the impact of COVID-19, many SMB’s are forced to ask tough questions and make tough decisions concerning the future of their business. Yes, businesses are going to struggle for a while amid the COVID-19 crisis. But the reality is - businesses can thrive in downtimes. And many of the successful ones will choose to invest in online marketing. From our experience of two major crashes (the 2000 dotcom crash and the 2008 real estate crash), we can tell you that the best time to double down is when others are not. As Warren Buffet once famously quoted - “Be fearful when others are greedy, and greedy when others are fearful”

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More Newsletters:

  • Google is issuing notices, through Google Search Console, to sites with mobile-first indexing issues. Google communicates issues it faces while moving the sites over to mobile-first indexing through emails.

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  • The Shoreline Media February Newsletter is ready! The beginning of the new decade and the new year saw another major core update from Google known as the “January 2020 Core Update.”

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  • Google My Business (GMB) has become an important part of local businesses. Google is less keen than ever on third party citations and off-page signals and is now relying heavily on content in GMB for ranking.

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  • After the Possum update in 2016, the month of November marked the biggest ranking shift in Local SEO. With the Possum update. Without a legitimate business location, you will not be able to continue ranking ..

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  • After RankBrain, BERT is the biggest update by Google Search and is likely to impact 1 in 10 search queries. The previous major algorithm update, RankBrain was introduced by the company around 5 years ago.

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  • Check out the Search Console Performance Report to find out whether your site has been affected by the core update or not. The easiest way to know is to look for a drop in starting around September

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  • The rivalry between Google & Bing has been on for around a decade now, with each search engine carving their niche in the market. However, it seems....

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  • Do local citations matter anymore? Mike Blumenthal and other SEO experts share their opinions about how much attention we should be really giving to structured citations.

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