Latest Newsletter Release:

May 2020

Serious signs of competition between Amazon and Google were first witnessed when the Popular Products feature within Organic Search was rolled out by Google. It enabled retailers to leverage Google’s Merchant Feed and product schemes to get their products highlighted in Organic Search. All the participating retailers got to appear in this feature for free. Google announced this year that due to the financial strain caused by COVID-19, they have sped up their timeline and are now offering businesses free of charge inclusion into Google Shopping that was initially available in the US as of May 1st, later followed by other countries. Those new to the Merchant Center should know that creating an account will let them feed product details and information directly to Google. You do not have to wait for it to get picked up from your product schema. Additionally, there are a ton of other useful features. Google also announced building ties with various other platforms to further simplify processing sales.

Read Newsletter

More Newsletters:

  • Yes, there are uncalled times. As the global economy reels from the impact of COVID-19, many SMB’s are forced to ask tough questions and make tough decisions

    Read Newsletter

  • Google is issuing notices, through Google Search Console, to sites with mobile-first indexing issues. Google communicates issues it faces while moving the sites over to mobile-first indexing through emails.

    Read Newsletter

  • The Shoreline Media February Newsletter is ready! The beginning of the new decade and the new year saw another major core update from Google known as the “January 2020 Core Update.”

    Read Newsletter

  • Google My Business (GMB) has become an important part of local businesses. Google is less keen than ever on third party citations and off-page signals and is now relying heavily on content in GMB for ranking.

    Read Newsletter

  • After the Possum update in 2016, the month of November marked the biggest ranking shift in Local SEO. With the Possum update. Without a legitimate business location, you will not be able to continue ranking ..

    Read Newsletter

  • After RankBrain, BERT is the biggest update by Google Search and is likely to impact 1 in 10 search queries. The previous major algorithm update, RankBrain was introduced by the company around 5 years ago.

    Read Newsletter

  • Check out the Search Console Performance Report to find out whether your site has been affected by the core update or not. The easiest way to know is to look for a drop in starting around September

    Read Newsletter

  • The rivalry between Google & Bing has been on for around a decade now, with each search engine carving their niche in the market. However, it seems....

    Read Newsletter

Get Started.

Are you ready to take your digital presence to the next level?

Let's Talk

We're Growing!

Want to Grow With Us?

Careers