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The rivalry between Google & Bing has been on for around a decade now, with each search engine carving their niche in the market. However, it seems as the rivals have now joined forces as two crucial spots within Bing’s properties are now directly tied to Google.
Heart of the Matter
It started with a new beta feature that allows you to import your website into Bing’s Webmaster Tools without a hassle if you are already verified within Google Search Console.
This partnership between Google and Bing might seem weird to many, but the latest features are a step in the right direction. It is now less time consuming and hassle-free for users to verify businesses as well as easier to research within both sets of Webmaster Tools. Although the feature is still in its initial stage, we expect some more features, like Syncing for users who manage more than 10 businesses, to be launched sooner than later.