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Other than using organic tricks, around 80% of local marketers are buying ads on Google. This figure is almost 10% more as compared to last year, as revealed by a MOZ survey of 1,300 local marketing agencies, small businesses and multi-location enterprises.
The survey also included questions regarding the impact of COVID-19 on marketing budgets. Majority of them (70%+) said that they were dealing with cuts. However, “74% believe that business-as-usual will return within a year of safety orders being lifted.” While local link building was somewhere in between, paid media, social and localized web content were more often cut than SEO.
When marketers were asked about the SERP feature that they were most focused on, the results were as follows.......