Latest Newsletter Release:

April 2024

Last month, Google rolled out two significant updates (core and spam), both happening on March 5th, just one minute apart in the morning. These updates, focusing on core algorithms and spam detection, represent a departure from Google's typical update routine. They're more intricate, involving tweaks across various core systems and reflecting a shift in how Google evaluates content usefulness. Alongside the updates' rollout, Google's Search Central shared detailed insights and guidance to help users navigate these changes.

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More Newsletters:

  • With the end of GA3, the last day for collecting new data in Google Analytics Universal Analytics (aka, GA3) has passed, and this didn’t go down well with lots of publishers.

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  • Google has made an impressive stride in supporting small businesses. Last month, at GML2023, Google showcased a revamped version of its Merchant Center, aptly named Merchant Center Next, along with an innovative AI feature..

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  • Important Ranking Factors. While 3 of the above ranking systems were completely taken off the list, the Page Experience System has been excluded from the main list but not added to the retired list.

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  • Google launched a broad core update that lasted for almost 15 days. This update was global, impacting all regions and all languages. It was a major update that appeared to have a significant impact on search results.

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  • The debate on AI versus human content has been doing the rounds for months, and people may call it a stale topic now, but man, oh man, it’s only getting interesting!

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  • It is decided that we are marching into the future with AI by our side. From academics to professions and businesses to trades, it is going to accompany us everywhere like butter

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  • Thanks to a study that was earlier published by Sterlingsky, we learned that if a local listing manages to garner 10 reviews or more, they get a ranking boost in the Local Search Results by Google.

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  • It is a well-observed fact that reviews affect your business’s rankings in local searches. But nobody has told you how or in what manner. And you may believe that the more reviews your business has, the higher its ranking gets.

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  • You might be wondering how this is possible. You are doing just fine with AI tools and even progressing in your business. They write for you, act as your virtual assistant, and pretty much help you with everything.

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