Latest Newsletter Release:

June 2024

Last month, during their I/O conference, Google announced something huge that's set to change how we use search engines: AI Overviews. Starting on May 14, these AI Overviews will be available to all users, showing up at the top of search results whenever Google's systems think these AI-generated answers can quickly provide helpful information.

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More Newsletters:

  • Google has decided to change the results in FAQ and How-To rich results, showing them less often in the search results. Google wrote in the post, “To provide a cleaner and more consistent search experience.

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  • Google is known for testing out something new every now and then. This time around, the search engine giant is testing a new link option on Google Business Profile.

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  • With the end of GA3, the last day for collecting new data in Google Analytics Universal Analytics (aka, GA3) has passed, and this didn’t go down well with lots of publishers.

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  • Google has made an impressive stride in supporting small businesses. Last month, at GML2023, Google showcased a revamped version of its Merchant Center, aptly named Merchant Center Next, along with an innovative AI feature..

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  • Important Ranking Factors. While 3 of the above ranking systems were completely taken off the list, the Page Experience System has been excluded from the main list but not added to the retired list.

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  • Google launched a broad core update that lasted for almost 15 days. This update was global, impacting all regions and all languages. It was a major update that appeared to have a significant impact on search results.

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  • The debate on AI versus human content has been doing the rounds for months, and people may call it a stale topic now, but man, oh man, it’s only getting interesting!

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  • It is decided that we are marching into the future with AI by our side. From academics to professions and businesses to trades, it is going to accompany us everywhere like butter

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  • Thanks to a study that was earlier published by Sterlingsky, we learned that if a local listing manages to garner 10 reviews or more, they get a ranking boost in the Local Search Results by Google.

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