Latest Newsletter Release:

November 2023

If a business happens to be owned by individuals with disabilities or Indigenous communities, they can now make that known on their Business Profile. This means that Google gives you the option to self-identify yourself if you are from a community like Asian, Black, Latino, LGBTQ+, Veteran, or Woman-owned. Google has expanded its Business Profile attributes to provide more options for businesses looking to showcase their diversity. Already, business owners have had the option to highlight their ownership through icons in their profiles. Now, Google has introduced two additional attributes – Disabled and Indigenous-owned. Google's Announcement: The latest update allows businesses to easily identify as disabled-owned in their Business Profiles, making it easier for customers to find and support them through Google Maps and Search. This new identity attribute for the disability community aims to provide customers with more information about a business and gives merchants the option to self-identify as part of this community.

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