More SEO FAQs
DOES MY BUSINESS NEED SEO?
Most businesses need SEO to thrive. Because many purchasing journeys involve search. Take a niche product like “premature baby clothes.” Semrush data shows that this term alone gets around 1,300 monthly searches in the U.S. Without SEO, it’s likely that your competitors will outrank you for relevant keywords. And you miss out on valuable exposure and traffic. (SOURCE: SEMRush)
WHY ISN’T MY WEBSITE RANKING ON GOOGLE?
If your website or webpage isn’t ranking on Google, it could be because it isn’t indexed. (In other words, it hasn’t been crawled and stored in Google’s index.). It might just be that Google hasn’t found it yet. In which case, you can request indexing. Or, perhaps there’s a technical issue you need to resolve (e.g., web crawlers are blocked via robots.txt). (SOURCE: SEMRush)
WHY HAS MY ORGANIC TRAFFIC DROPPED?
Your organic traffic has probably dropped because of a drop in rankings. Google rankings fluctuate as Google’s automated systems discover new content and adapt to user behavior. Plus, Google releases regular algorithm updates that can have a significant impact on rankings. As the search engine constantly strives to improve its results. It’s best to have a professional SEO Agency handle all of your SEO Marketing. (SOURCE: SEMRush)
DO YOU TEACH OR TRAIN CLIENTS ON YOUR CUSTOM SEO STRATEGY?
Unfortunately we do not share our processes, strategies, and/or methods, as these are proprietary and the result of several years of experience in the industry. If you are looking for something such as an assessment of performance, keyword rankings, etc. this information is made readily available on an ongoing basis in your monthly reports.
We provide a service, not education or coaching (sorry 😔), and as such we’re not set up for this kind of access, nor would any agency that provides a done-for-you service. Each strategy is different for each client, each industry, etc. and is customized using our knowledge, data, and internal tools. We recommend clients take free courses provided by Google or other sites to learn the basics of SEO if they are interested in taking on performing actual SEO services. We also recommend clients to become more familiar with tracking, and analytic metrics rather than the actual SEO strategy itself. We will provide SEO tasks that we perform on a monthly basis. SEO companies like Shoreline Media Digital Marketing are hired because we are professionals in doing the actual work and generating results.
WHAT ARE CERTAIN TECHNIQUES YOU USE IN YOUR CUSTOM SEO STRATEGY?
As an SEO company we help businesses grow their online search and rank higher on search engines. We do this using multiple tools and strategies that we’ve built into our company. SEO companies perform multiple tasks to achieve multiple goals, including Keyword research and the role keywords play, competitor keyword research, Content creation, competitor analysis, on-page SEO, off-page SEO, link-building, SEO audits, content audits, technical SEO, topic clusters and research, A/B Tests, visibility and citation building, and much more.
WHAT TOOLS ARE USED IN YOUR OVERALL STRATEGY?
At Shoreline Media Digital Marketing we are fueled by industry leading tools. We prioritize innovation over exclusive technology.Our success thrives on our straightforward marketing approach. A significant element of our strategy involves selecting the ideal technology partners and vendors who excel in their fields, thus enabling us to excel in ours. We employ top-notch tools for reporting, research, competitor analysis, and various other aspects tailored to each client. Learn More Here.
DO WE HAVE ACCESS TO THE TOOLS YOU USE?
We do not “share” access to any agency tools, accounts, software/vendor subscriptions, etc. For starters, these resources are shared across multiple clients, and giving access to anyone outside of our employ would be a major breach of trust and privacy. We’re also not in the software reselling business. We provide a service, not education or coaching, and as such we’re not set up for this kind of access, nor would any agency provide a done-for-you service. All of the data, research, and information we collect is provided in our monthly reports. Our monthly reports are fully equipped with multiple tracking metrics. Much more than you would receive with other agencies. We provide it all (we’re awesome 😁).
ARE ALL OF YOUR STRATEGIES CUSTOMIZED TO FIT THE EXACT CLIENT AND INDUSTRY?
Yes, we provide customized SEO Plans for your business based on business type, target audience, competition, and current state of SEO. We have tailor-made strategies for each business type.
- Storefront Business serving customers within 0-5 miles radius
- Services Area Business serving customers within 5-15 miles radius
- Multi-location businesses serving a region or state
- Franchisee businesses
- National businesses
- Ecommerce businesses
For local businesses, the foremost priority lies in optimizing their Google Business Profiles, closely followed by citation building and meticulous on-page SEO efforts.
In the case of B2B enterprises, a pivotal emphasis should be placed on comprehensive regional keyword research and the creation of high-quality content, in conjunction with a focus on page optimization and enhancing the overall page experience.
Ecommerce businesses, on the other hand, should prioritize technical SEO considerations, website design and structure, and a robust approach to on-page optimization, as these factors significantly impact their online success.
WHAT ARE SOME STEPS YOU TAKE TO OPTIMIZE AN ACCOUNT?
SEO is a continuous process. This process should be completed monthly and expect to continue optimization for a minimum of 12 months. The longer the strategy is in place the better it works. SEO is composed of several steps. Some of the most essential steps are:
Research – This phase involves conducting in-depth research encompassing comprehensive keyword analysis, competitor analysis, and a thorough examination of existing content.
Creation – Following research, the next step is the creation of content aligned with target keywords and tailored to the intended audience.
Implementation – Implementation involves executing various SEO strategies, including on-page optimization (utilizing elements such as Hx tags, page titles, ALT text, Schema tags, and Canonical tags), addressing technical SEO aspects (including URL structure, page speed, and CRO), and actively pursuing link-building efforts.
Analysis – Post-implementation, it’s crucial to delve into data using tools like Google Analytics 4, Google Search Console, and Google Business Profile Insights to gain valuable insights.
Revise – Lastly, based on current trends and analytical data, it’s essential to revisit and revise SEO strategies and tactics to maintain and improve online visibility and performance.