Frequently asked questions answered by the SEO experts at Shoreline Media Digital Marketing.

Search Engine Optimization FAQs

Organic Search Traffic counts as a significant portion of a website’s overall traffic, especially if the website ranks well for relevant keywords. In some cases, organic search traffic can make up the majority of a website’s visitors when put into a Digital Marketing Strategy. Investing in organic SEO is the first step to building a strong foundation for your online presence. It’s one of the most effective and cost effective ways to consistently attract high-quality, targeted traffic to your website, boost your visibility in search results, and establish trust with your audience. You don’t use organic SEO, for a “quick win”; you invest to create and maintain a sustainable and long-term strategy for online success.

Search Engine Optimization (SEO) FAQs


The answer is 100% YES. It’s just as important and the most important piece of a digital marketing strategy.

Having a professional organic SEO campaign ensures that your website ranks well in search engine results, leading to increased visibility, more relevant traffic, and long-term sustainability without relying solely on paid advertising. Driving more valuable, unpaid traffic to your site.

Deciding Whether you need SEO or paid or even traditional type marketing depends on your online goals and most importantly your competition; however, for most businesses and websites, SEO is essential to improve visibility, attract organic traffic, and stay competitive in the digital landscape.


Organic SEO is the practice of optimizing your website’s content and structure to naturally improve its visibility and ranking in search engine results, without relying on paid advertising.

Organic traffic refers to the visitors who come to your website through unpaid, natural search engine results, often as a result of using keywords or phrases that your website ranks for without the use of paid advertising.


The effectiveness of organic SEO can vary depending on your industry, competition, and the specific keywords you target. In most cases, a combination of organic and paid strategies will yield the best results when performed in one overall strategy. The agency should be using the best tools and competitor analysis tools available in order to create a custom SEO or digital marketing strategy that will work.


Typically, you might start to see noticeable improvements in 3-6 months, but achieving top rankings can take 6 months to a year or even longer, widely based on several of the factors mentioned below. SEO is an ongoing process, and results tend to compound over time as your website gains authority and trust in the eyes of search engines.

Website’s Current State: If your website has a solid foundation with good content and proper technical optimization, you might see results sooner.we will audit the entire site prior to make sure it has the resources needed. We’ll then monitor the user experience.

Keyword Competition: Targeting highly competitive keywords may take longer to rank for compared to less competitive ones. Our tools will help deliver valuable competitor insights on what they are doing to rank.

Content Quality: High-quality, informative, and relevant content tends to perform better in search results over time. Our competitor content analysis will help determine the best topics and content gaining the most attention and traffic .

Backlink Profile: Building a natural and authoritative backlink profile can also impact how quickly your site ranks.

Consistency: Consistent SEO efforts, such as regular content updates, link-building, on-page SEO, website maintenance, titles, description maintenance, competitor research and more can help expedite the process.


Organic SEO typically generates higher-quality leads because it attracts visitors who are actively searching for information, products, or services related to your website’s content or offerings. These leads are often more engaged and interested in what you provide, as they’ve found your website through their own search queries. They are also more likely to convert into customers or take desired actions on your site, making them valuable for your business. As our team researches and studies user experience we will make the necessary edits and suggestions to help improve the overall forecast.


Organic SEO can be challenging, especially if you’re competing in a saturated or competitive online market. It requires a good understanding of search engine algorithms, keyword research, on-page and off-page optimization techniques, and ongoing effort to maintain and improve your website’s rankings.


The percentage of users who come to a website through organic SEO (Search Engine Optimization) can vary widely depending on several factors, including the industry, the website’s content and quality, the effectiveness of its SEO efforts, and more. Organic SEO refers to the practice of optimizing a website’s content and structure to rank higher in search engine results pages (SERPs) naturally, without paying for placement.

Typically, organic search traffic can account for a significant portion of a website’s overall traffic, especially if the website ranks well for relevant keywords. In some cases, organic search traffic can make up the majority of a website’s visitors, while in other cases, it might be a smaller portion.

Custom SEO Strategies

​Our tailored approach offers remarkable flexibility in addressing a wide array of your Digital Marketing requirements. Our packages and strategies are meticulously crafted to foster the growth of your business, taking into account the unique demands of your industry and target areas.

Each Search Engine Optimization package is entirely personalized to cater to the distinct needs of every client. Recognizing that each business is inherently unique, we endeavor to ensure that all our packages are well-suited to your specific industry and business type. Each customized strategy is formulated with the objective of generating leads within your chosen target areas, tailored to your particular business.

It’s crucial to understand that achieving results with Organic SEO demands time, but when executed correctly and guided by a strategic approach, the returns can be remarkably powerful. All our SEO Packages encompass the following components:

  • Shoreline Dashboard Access

  • Enhanced Optimized Business Listings

  • Local SEO

  • Keyword Tracking

  • Tracking Analytics and Reporting

  • Expert Site Analysis and Optimization

  • Weekly Reporting

  • Heatmap Reporting

  • Site Backups

  • Lead Generation Forms

  • Strategic Planning

  • Enhanced Reporting

  • Reputation Management

  • Lead Nurturing

  • Lead ROI Monitoring

  • Monthly Edits & Enhancements

  • Monitoring Solutions

  • And More..

At Shoreline Media Digital Marketing we are fueled by industry leading tools. We prioritize innovation over exclusive technology.Our success thrives on our straightforward marketing approach. A significant element of our strategy involves selecting the ideal technology partners and vendors who excel in their fields, thus enabling us to excel in ours. We employ top-notch tools for reporting, research, competitor analysis, and various other aspects tailored to each client. Learn More Here.



Most businesses need SEO to thrive. Because many purchasing journeys involve search. Take a niche product like “premature baby clothes.” Semrush data shows that this term alone gets around 1,300 monthly searches in the U.S. Without SEO, it’s likely that your competitors will outrank you for relevant keywords. And you miss out on valuable exposure and traffic. (SOURCE: SEMRush)


If your website or webpage isn’t ranking on Google, it could be because it isn’t indexed. (In other words, it hasn’t been crawled and stored in Google’s index.). It might just be that Google hasn’t found it yet. In which case, you can request indexing. Or, perhaps there’s a technical issue you need to resolve (e.g., web crawlers are blocked via robots.txt). (SOURCE: SEMRush)


Your organic traffic has probably dropped because of a drop in rankings. Google rankings fluctuate as Google’s automated systems discover new content and adapt to user behavior. Plus, Google releases regular algorithm updates that can have a significant impact on rankings. As the search engine constantly strives to improve its results. It’s best to have a professional SEO Agency handle all of your SEO Marketing. (SOURCE: SEMRush)

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