Marketing Automation Lead Nurturing
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Lead Nurturing Defined

Lead nurturing is the process of ushering a lead through the sales funnel to the point of purchase and beyond. It should be viewed as an ongoing cycle - one that does not end with purchase - but a relationship that continues as long as there is an association between a lead/customer and your business. It is a KEY component of any successful inbound marketing effort, and its success is largely determined by the quality, relevancy, and timing of content delivered to a lead.

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