Home Healthcare and Local SEO
Given the very nature of home healthcare, most people are looking for a provider in their area when they begin researching home healthcare for themselves or a loved one. Not only is this type of business especially conducive to local search, but local searches as a whole are growing exponentially as people increasingly rely on search engines for the retrieval of business information.
Consider these stats: 46% of all Google searches are looking for local information, according to GoGulf, and these “near me” or “close by” (local!) searches have grown by more than 900% over the last two years, per Chat Meter.