Better LinkedIn Retargeting

LinkedIn retargeting gives advertisers the ability to retarget their website visitors with ad content on LinkedIn. By adding the LinkedIn Insight Tag to their website, advertisers can match their website visitors to members on LinkedIn for further engagement.

Build Your Business on LinkedIn

Advertising on LinkedIn is a little trickier than advertising on other Social Media platforms because LinkedIn is tailored to business interests and professions. However, it is a great advertising platform for professional goods and services, especially professional events.

In Short: Retargeting is a marketing technique that uses prior interactions with your customers or potential customers to help you create a customer list of people who have already shown an interest in what you are marketing. It also lets you target people who have already bought a good or service. This is an excellent way to use retargeting together with LinkedIn, specifically with customers who have attended seminars, training, or other events. LinkedIn retargeting gives advertisers the ability to retarget their website visitors with ad content on LinkedIn. By adding the LinkedIn Insight Tag to their website, advertisers can match their website visitors to members on LinkedIn for further engagement.(Posted By LinkedIn)

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Get Results With LinkedIn Retargeting

The Ways of LinkedIn

There are three main ways you can use LinkedIn in your retargeted marketing. You can focus on customers who have visited your website, people who have viewed your videos, or market towards people who have filled out lead generation forms. Some retargeting campaigns use all three of these techniques, but sometimes you are looking for a specific audience with a certain history. For example, you can tailor an ad based on the content of a video you know your contact has already viewed, reinforcing an existing message.

What Tools Does LinkedIn Offer to Help with Retargeting?

The LinkedIn Insight Tag gives you an inside view at the preferences of your website visitors. You can see what they are visiting, retarget them for goods and services, and even track conversion rates with this handy tool.

How Do You Pick a Retargeting Audience on LinkedIn?

You will also use LinkedIn’s special targeting tool, LinkedIn Matched Audiences, to help you identify and market to your retargeting consumers. With this tool, you will be able to use a single dashboard to create your retargeting audience, upload existing lists of customers or contacts, share your matched audiences across various accounts, and sync up your LinkedIn advertising to your existing data management platform.

Close More LinkedIn Leads

Have you ever wondered what your ROI is on different lead types when advertising on LinkedIn? Or how much that lead is worth and what that leads costs? Shoreline’s Lead Platform brings all the things your business needs to solve your lead management problems under one roof. Scroll down to read more about our all-in-one reporting and automation platform.

LinkedIn Marketing Services

  • Valuable Insights

    Our team analyses industry leaders and competitors to craft a specially tailored social media strategy for your business.

  • Page Management

    Manage vital resources for current and potential customers via your Social Media Pages. The Shoreline Social team makes sure that your business’s listings are properly optimized to continue to deliver results.

  • Weekly Updates

    There is nothing worse than having a social media account with zero presence. With access to our custom Social Media Dashboard you have the power to create, schedule and manage posts and view valuable data on your exact demogrpahcis.

  • Social Media Reporting

    All of our clients have access to our dedicated Client Dashboard, giving you the tools you need to track effectiveness and determine ROI of your social media efforts. Custom Social Media reports are delivered weekly and monthly on all connected accounts we manage.

Close Linkedin Leads

We can deliver leads but are you closing the leads? Successful inbound marketing strategically delivers online content to effectively convert leads. Whether you are a Small Business, Corporation, or Franchise we can help deliver a powerful approach and plan to help nurture every lead that we deliver.

We Help Businesses THRIVE with our All-In-One Sales & Marketing Automation Platform. Easily organize LinkedIn leads from your website, landing pages, surveys, forms, calendars, inbound phone systems, and more. Automatically message leads via voicemail, phone call, text, e-mail, Facebook messenger, and more. Collect payments, schedule appointments, track and measure analytics, view sales opportunities, your sales pipeline, and the conversion rates for different channels. Bottom line: our innovative, all-in-one platform gives you the tools to turn more leads into sales!

More LinkedIn Customers

Shoreline is committed to helping businesses of all sizes achieve and surpass their sales and growth goals. We understand that some smaller businesses don’t have the manpower or budget that others may have, and that’s why we’ve built a platform and service that can be custom-fit to the needs and budget of any business. We’ve created data-driven strategies that will help your business close leads more quickly, and more professionally.

Data Driven LinkedIn Marketing Automation

Have you ever wondered what your ROI is on different lead types? Or how much that lead is worth and what that leads costs? Shoreline’s Lead Platform brings all the things your business needs to solve your lead management problems under one roof. Our platform is the first-ever built to manage business follow-ups, two-way texting, pipeline workflow, scheduling, and so much more. Built for Small Businesses, By Small Businesses.

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