Account Based Marketing

Streamlined Solutions For Account Based Marketing




Account-Based Marketing (ABM)

What if there was a way to concentrate your marketing dollars on clients that are likely to make you the highest profit? There is. It is known as Account-Based Marketing (ABM), and it can transform your approach to digital marketing and help with Lead Generation. Identify and reach valuable customers with the most effective tactics and software.

Instead of casting a wide net to try to get many clients, account-based marketing is designed to target specific clients. The goal is to build a relationship with decision-makers in that company, with the hopes of not just making a sale, but establishing a long-term business relationship.

Basically, Account-Based Marketing is B2B (Business-2-Business) Marketing. It is Identifying who your most important accounts will be, Gathering as much insight on those accounts, Using that data and insight to align your proposition to their challenges, and Crafting personalized content and engagement around those challenges.



Turn Leads Into Sales With Account-Based Marketing

The wonderful thing about the internet is its vast reach, which is what marketers have been exploiting for years. Cast a wide net to attract a lot of leads and then funnel leads down into sales. The strategy can be incredibly successful, but it requires broad-based advertising, and it means marketing to people who are never going to be clients.

ABM takes a very different approach than most digital marketing. It starts with B2B (Business-2-Business) Marketing research. Who are the businesses and potential clients that are most likely to engage in a profitable business relationship with your company? What do you need to do to engage them? How can turn them into clients?

The great thing about ABM (Account-Based Marketing) is that it offers a much higher ROI. Simply because you are targeting the exact type of client your business wants. However, it is more complicated. Instead of a scattershot approach, you have to identify potential customers, research those customers so that you can form your marketing strategy, tailor marketing content to that business, and then get that material in front of decision-makers at the business.

We are extremely happy working with the Shoreline Media team, they are extremely efficient, and their support is like no other. We get very satisfactory answers to all of our questions. Ashley is an exceptional girl, who helps us with... Read More

We are extremely happy working with the Shoreline Media team, they are extremely efficient, and their support is like no other. We get very satisfactory answers to all of our questions. Ashley is an exceptional girl, who helps us with everything. We started seeing results sooner than expected and the custom strategy they put together was amazing and [email protected]!! Thank you very much for all of the help you give us!

Cleaning Service SEO

| Carmen’s Cleaning Service

Cleaning Service SEO

| Carmen’s Cleaning Service

9+ Years of GREAT work by a GREAT team! ALWAYS Exceeding expectations! Thank you!

9+ Years of GREAT work by a GREAT team! ALWAYS Exceeding expectations! Thank you!

Atlantic Leak Detection, Shoreline Media Marketing

| Atlantic Leak Detection

Atlantic Leak Detection, Shoreline Media Marketing

| Atlantic Leak Detection

It has led to MASSIVE exposure in the Clinton area and a tremendous amount of business for me. Without, Shoreline, my exposure would be limited. The internet is a virtual yellow pages and if you want visibility on your investment... Read More

It has led to MASSIVE exposure in the Clinton area and a tremendous amount of business for me. Without, Shoreline, my exposure would be limited. The internet is a virtual yellow pages and if you want visibility on your investment (VOI), get with Joe at Shoreline. They are reliable, available and most importantly experts at there craft. I strongly suggest aligning with them.

| The Max Challenge – Clinton, NJ

| The Max Challenge – Clinton, NJ

My company, K9 Resorts, is a franchise company and we have specific needs that Shoreline Media is able to take care of. They are the most accessible and responsive company we have delt with thus far and the results prove... Read More

My company, K9 Resorts, is a franchise company and we have specific needs that Shoreline Media is able to take care of. They are the most accessible and responsive company we have delt with thus far and the results prove they know the Franchise industry.

K9 Resorts, Shoreline Media Marketing

| Jason Parker, K9 Resorts

K9 Resorts, Shoreline Media Marketing

| Jason Parker, K9 Resorts

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| Jerry, The Max Challenge – Lewes, DE

| Jerry, The Max Challenge – Lewes, DE

One of the best Web, SEO and Social Media companies i have ever had! These guys are top notch. Amazing customer support and most of all amazing results. Joe and his team literally takes care of any area of our... Read More

One of the best Web, SEO and Social Media companies i have ever had! These guys are top notch. Amazing customer support and most of all amazing results. Joe and his team literally takes care of any area of our web marketing. Our Arizona based business has seen a HUGE return!

Worlock Heating and Air Conditioning, Shoreline Media Marketing

| Worlock Heat & AC

Worlock Heating and Air Conditioning, Shoreline Media Marketing

| Worlock Heat & AC

Can not thank you guys enough. Absolutely amazing work and what an unbelievable team. Their approach has had a huge return on our investment!!!

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| Appliance Parts America

| Appliance Parts America

We have been with Shoreline for about 4 years now and there’s not one thing I would change. Every single year we see an increase in our return and never have to worry. The most professional team we have ever... Read More

We have been with Shoreline for about 4 years now and there’s not one thing I would change. Every single year we see an increase in our return and never have to worry. The most professional team we have ever worked with AND we see them on a regular basis! Thank you team Shoreline

Regency Memory Care Club, Shoreline Media Marketing

| Regency Memory Care

Regency Memory Care Club, Shoreline Media Marketing

| Regency Memory Care

Joe and the Shoreline team could not have done a better job with my website. The number of clients and friends who tell me on a daily basis how much they like my website is a testament to this fact!... Read More

Joe and the Shoreline team could not have done a better job with my website. The number of clients and friends who tell me on a daily basis how much they like my website is a testament to this fact! They far exceeded all of my expectations, and their customer service is beyond belief.. Often times, I would get replies to my email questions within minutes! I rarely recommend companies to my friends, but I would recommend Joe and Shoreline Media any day of the week. Class people, highest quality product/service, and reliable. Cant beat that as far as I’m concerned .

| Brett Raskin, The Raskin Group

| Brett Raskin, The Raskin Group

“This is my second Testimonial on Joe Sernio and Web Solutions NJ. Joe was recommended to me by a friend. When I met Joe, I was truly in a dilemma. The web designer I was using just disappeared into thin... Read More

“This is my second Testimonial on Joe Sernio and Web Solutions NJ. Joe was recommended to me by a friend. When I met Joe, I was truly in a dilemma. The web designer I was using just disappeared into thin air and left me in a bind! Joe came to my rescue. Not only was he extremely helpful and very knowledgeable, but he understood my needs and worked with me regarding costs. He made several suggestions, all of which made a great deal of difference to the look of the site and the functionality! The website is so professional looking now and easy for me to access, make changes and do updates! Joe was truly a God send. I am thrilled with the new website and highly recommend Joe as he is reliable and conscientious!”

| Francine Girimonte Les Bijoux, LLC

| Francine Girimonte Les Bijoux, LLC

“I have been working with Shoreline Media for several months from development and SEO to management of our website.  They developed a very professional site that is easy to navigate and gets our top pieces of information in front ot... Read More

“I have been working with Shoreline Media for several months from development and SEO to management of our website.  They developed a very professional site that is easy to navigate and gets our top pieces of information in front ot the viewer right on the home page.  The hardest part of a website is managing it and keeping it current.  I started using Shoreline’s services approximately 2 months ago and have already noticed a ton more calls coming into our office from the website.  To say the least their management of the site has been ideal.  Any changes we make are done very efficiently and in a timely manner.  I am very appreciative of there work and recommend there services highly.”

| Dr. Tom Gustafson The Active Healing Center

| Dr. Tom Gustafson The Active Healing Center

“I just want to thank Shoreline Media Marketing for doing and continuing such a wonderful & Amazing job with my website and marketing and in a short time period. I already have seen huge jumps  in visits since you implemented... Read More

“I just want to thank Shoreline Media Marketing for doing and continuing such a wonderful & Amazing job with my website and marketing and in a short time period. I already have seen huge jumps  in visits since you implemented your skills to get my sites up on the search engines pages.  You have bent over backwards to make sure I was happy with my sites and you still update me with newer gadgets installed in my sites.  Not only did you take a site that was so outdated and under utilized but you streamlined both of my businesses to get the most out of my business on the web.  I thank you for your professionalism and I thank you for making my business look that much better.”

| George Lyristis The Bistro at Red Bank Zoe an American Bistro

| George Lyristis The Bistro at Red Bank Zoe an American Bistro

“I have used Shoreline for both of my retail business’s..They are experts at what they do and always keep me informed along the way.. I have never worked with such a nice, professional, competent group as I have with Shoreline…... Read More

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| Christie Maruka Fashion Fix

| Christie Maruka Fashion Fix

“Dear Joe and Shoreline Media Marketing. Meredith is flying with her website. She has won two awards and is being honored for a third in the middle school. The County is also recognizing her efforts with a proclamation! They have... Read More

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| Liz and Meredith Gallagher

| Liz and Meredith Gallagher

“I have worked with Joe and Shoreline Media for little over a year now. As a busy business owner and fitness coach at Strive Fitness Bootcamp finding the time to keep my site ranking on search engines and keeping it... Read More

“I have worked with Joe and Shoreline Media for little over a year now. As a busy business owner and fitness coach at Strive Fitness Bootcamp finding the time to keep my site ranking on search engines and keeping it optimized is pretty time consuming. Joe and his staff have helped me so much from creating a kick butt website to simply getting people to our site and capturing more leads. Along with the site, Landing Pages, Squeeze pages and more the leads do not stop!! They have done an awesome job and I’m very happy with their service.

| Tom Babyak Owner, Strive Fitness Bootcamp

| Tom Babyak Owner, Strive Fitness Bootcamp

“Highly recommend! Joe & his staff are very professional & knowledgeable. Great ideas & communication. I was also impressed with their patience & willingness to help a novice like myself. Thank you for all your hard work, I’m extremely happy... Read More

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| Patti Fiasconaro Owner, Nursery Art Gallery

| Patti Fiasconaro Owner, Nursery Art Gallery

“A huge THANK YOU to Joe and his team over at Shoreline Media. Not only is our website exactly what I wanted but their marketing strategies and Social Media implementation is working wonders for Tommy’s. Professional, Affordable and results. Thank... Read More

“A huge THANK YOU to Joe and his team over at Shoreline Media. Not only is our website exactly what I wanted but their marketing strategies and Social Media implementation is working wonders for Tommy’s. Professional, Affordable and results. Thank you Shoreline Media”
Tommy’s Coal Fired Pizza,
Brick NJ, Red Bank NJ, Oakhurst NJ

Tommy's Coal Fired Pizza, Shoreline Media Marketing

| Tommy’s Coal Fired Pizza

Tommy's Coal Fired Pizza, Shoreline Media Marketing

| Tommy’s Coal Fired Pizza

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CRM & Marketing Automation

What if there were an affordable solution that helped manage your Account-Based Marketing plan, CRM, Email Automation, Text Automation, Voicemail Drops, Automated Workflows, Pipelines, Scheduling/Appointment Booking, Chat, and more all in one place? Well, you’re in luck! LeadFlow by Shoreline is a Complete CRM Solution! Manage, Capture, and Close Leads, Reach & Retain Customers, Enhance Your 5-Star Reviews, Live Chat, Schedule Appointments, Track Sales & ROI, & More! All From One Platform!

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Manage Collect Payments – LeadFlow integrates directly with Stripe so you can collect payments on websites, funnels, and even when someone books an appointment.

All Data & Reports In Platform – The LeadFlow dashboard keeps an overview of where the leads are, and how much money has been generated on each phase.



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Lead Nurturing & Automation

Account-Based Marketing

Does ABM sound familiar? It shares some characteristics with in-person sales presentations. However, the beauty of digital ABM is that you do not have to get facetime with someone or perfect your elevator pitch to begin your marketing push. Instead, once you have identified where the stakeholders spend their time online and what type of content they consume, you can directly advertise to them while they are online.

More leads higher conversions. That’s the Shoreline promise. It’s time that you had an SEO agency in your corner working as hard as you are. Give us a call today and put us to the test.

Increased Engagement With Account-Based Marketing

Account-based marketing allows you to weed out less valuable companies early on and ensure Marketing and Sales are in complete alignment — in return, your team can leap into the critical processes of engaging and delighting those accounts much faster. ABM helps your business work and communicate with high-value accounts as if they’re individual markets. By doing this — along with personalizing the buyer’s journey and tailoring all communications, content, and campaigns to those specific accounts — you’ll see greater ROI and a boost in customer loyalty.

The first thing you want to see is increased engagement. Is the stakeholder interacting with your content? Is it driving visits to your pages or other resources? Are they asking questions, liking, or sharing your targeted content? Those are all signs that they are enjoying your message. Of course, what you really want is inquiries about the product. Have you been able to secure meetings or sales through the materials? If not, ABM involves continuing to tweak your message until it results in that type of personalized relationship.

Account-based marketing, also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one. Wikipedia

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