Convert Your Traffic Into Leads

When someone enters a term, or string of terms, into a search engine – is often the primary driver of website traffic. Organic SEO (search engine optimization) is the process of “optimizing” the content on your website in a way that lands your site at the top of a SERP (search engine results page).

Link Building

Organic SEO Services

Organic search – when someone enters a term, or string of terms, into a search engine – is often the primary driver of website traffic. Organic SEO (search engine optimization) is the process of “optimizing” the content on your website in a way that lands your site at the top of a SERP (search engine results page). As we all know from personal experience, if you are not turning up on the first page or search results, you are likely not receiving the click or the business on the other end.

As we will see below, there is a balance to be struck here: not only do you want to make sure that your site contains the right keywords to turn up high in search results, but the content of your site also has to be pleasing, engaging and useful for the reader, your potential lead. A well-struck balance will yield valuable results.

    Search Engine Optimization (SEO)

    An Organic SEO strategy is not a quick fix, but a vital positioning of your business that will give you longevity and relevance in an increasingly competitive marketplace. An expertly crafted SEO campaign not only generates high-quality leads at a low cost-per-lead but offers a chance to identify new opportunities.

    Search Results

    As you build and publish content, your search results will continue to improve and you will meet more and more prospects at each stage of the sales journey. As prospective customers discover, and ultimately count on, your content they will increasingly see you as an authority in your industry. This traffic will continue to increase inquiries from potential leads, and the volume of hits will increase as your site gains momentum. You just need to set the ball in motion.

We are extremely happy working with the Shoreline Media team, they are extremely efficient, and their support is like no other. We get very satisfactory answers to all of our questions. Ashley is an exceptional girl, who helps us with... Read More

We are extremely happy working with the Shoreline Media team, they are extremely efficient, and their support is like no other. We get very satisfactory answers to all of our questions. Ashley is an exceptional girl, who helps us with everything. We started seeing results sooner than expected and the custom strategy they put together was amazing and [email protected]!! Thank you very much for all of the help you give us!

Cleaning Service SEO

| Carmen’s Cleaning Service

Cleaning Service SEO

| Carmen’s Cleaning Service

9+ Years of GREAT work by a GREAT team! ALWAYS Exceeding expectations! Thank you!

9+ Years of GREAT work by a GREAT team! ALWAYS Exceeding expectations! Thank you!

Atlantic Leak Detection, Shoreline Media Marketing

| Atlantic Leak Detection

Atlantic Leak Detection, Shoreline Media Marketing

| Atlantic Leak Detection

It has led to MASSIVE exposure in the Clinton area and a tremendous amount of business for me. Without, Shoreline, my exposure would be limited. The internet is a virtual yellow pages and if you want visibility on your investment... Read More

It has led to MASSIVE exposure in the Clinton area and a tremendous amount of business for me. Without, Shoreline, my exposure would be limited. The internet is a virtual yellow pages and if you want visibility on your investment (VOI), get with Joe at Shoreline. They are reliable, available and most importantly experts at there craft. I strongly suggest aligning with them.

| The Max Challenge – Clinton, NJ

| The Max Challenge – Clinton, NJ

My company, K9 Resorts, is a franchise company and we have specific needs that Shoreline Media is able to take care of. They are the most accessible and responsive company we have delt with thus far and the results prove... Read More

My company, K9 Resorts, is a franchise company and we have specific needs that Shoreline Media is able to take care of. They are the most accessible and responsive company we have delt with thus far and the results prove they know the Franchise industry.

K9 Resorts, Shoreline Media Marketing

| Jason Parker, K9 Resorts

K9 Resorts, Shoreline Media Marketing

| Jason Parker, K9 Resorts

We had an outstanding Trial Class/Kick Off on January 5th and the instructors indicated that it was the biggest kick off ever for THE MAX Lewes DE. This was all thanks to The Shoreline Media Team. Running an amazing well-known... Read More

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| Jerry, The Max Challenge – Lewes, DE

| Jerry, The Max Challenge – Lewes, DE

One of the best Web, SEO and Social Media companies i have ever had! These guys are top notch. Amazing customer support and most of all amazing results. Joe and his team literally takes care of any area of our... Read More

One of the best Web, SEO and Social Media companies i have ever had! These guys are top notch. Amazing customer support and most of all amazing results. Joe and his team literally takes care of any area of our web marketing. Our Arizona based business has seen a HUGE return!

Worlock Heating and Air Conditioning, Shoreline Media Marketing

| Worlock Heat & AC

Worlock Heating and Air Conditioning, Shoreline Media Marketing

| Worlock Heat & AC

Can not thank you guys enough. Absolutely amazing work and what an unbelievable team. Their approach has had a huge return on our investment!!!

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| Appliance Parts America

| Appliance Parts America

We have been with Shoreline for about 4 years now and there’s not one thing I would change. Every single year we see an increase in our return and never have to worry. The most professional team we have ever... Read More

We have been with Shoreline for about 4 years now and there’s not one thing I would change. Every single year we see an increase in our return and never have to worry. The most professional team we have ever worked with AND we see them on a regular basis! Thank you team Shoreline

Regency Memory Care Club, Shoreline Media Marketing

| Regency Memory Care

Regency Memory Care Club, Shoreline Media Marketing

| Regency Memory Care

Joe and the Shoreline team could not have done a better job with my website. The number of clients and friends who tell me on a daily basis how much they like my website is a testament to this fact!... Read More

Joe and the Shoreline team could not have done a better job with my website. The number of clients and friends who tell me on a daily basis how much they like my website is a testament to this fact! They far exceeded all of my expectations, and their customer service is beyond belief.. Often times, I would get replies to my email questions within minutes! I rarely recommend companies to my friends, but I would recommend Joe and Shoreline Media any day of the week. Class people, highest quality product/service, and reliable. Cant beat that as far as I’m concerned .

| Brett Raskin, The Raskin Group

| Brett Raskin, The Raskin Group

“This is my second Testimonial on Joe Sernio and Web Solutions NJ. Joe was recommended to me by a friend. When I met Joe, I was truly in a dilemma. The web designer I was using just disappeared into thin... Read More

“This is my second Testimonial on Joe Sernio and Web Solutions NJ. Joe was recommended to me by a friend. When I met Joe, I was truly in a dilemma. The web designer I was using just disappeared into thin air and left me in a bind! Joe came to my rescue. Not only was he extremely helpful and very knowledgeable, but he understood my needs and worked with me regarding costs. He made several suggestions, all of which made a great deal of difference to the look of the site and the functionality! The website is so professional looking now and easy for me to access, make changes and do updates! Joe was truly a God send. I am thrilled with the new website and highly recommend Joe as he is reliable and conscientious!”

| Francine Girimonte Les Bijoux, LLC

| Francine Girimonte Les Bijoux, LLC

“I have been working with Shoreline Media for several months from development and SEO to management of our website.  They developed a very professional site that is easy to navigate and gets our top pieces of information in front ot... Read More

“I have been working with Shoreline Media for several months from development and SEO to management of our website.  They developed a very professional site that is easy to navigate and gets our top pieces of information in front ot the viewer right on the home page.  The hardest part of a website is managing it and keeping it current.  I started using Shoreline’s services approximately 2 months ago and have already noticed a ton more calls coming into our office from the website.  To say the least their management of the site has been ideal.  Any changes we make are done very efficiently and in a timely manner.  I am very appreciative of there work and recommend there services highly.”

| Dr. Tom Gustafson The Active Healing Center

| Dr. Tom Gustafson The Active Healing Center

“I just want to thank Shoreline Media Marketing for doing and continuing such a wonderful & Amazing job with my website and marketing and in a short time period. I already have seen huge jumps  in visits since you implemented... Read More

“I just want to thank Shoreline Media Marketing for doing and continuing such a wonderful & Amazing job with my website and marketing and in a short time period. I already have seen huge jumps  in visits since you implemented your skills to get my sites up on the search engines pages.  You have bent over backwards to make sure I was happy with my sites and you still update me with newer gadgets installed in my sites.  Not only did you take a site that was so outdated and under utilized but you streamlined both of my businesses to get the most out of my business on the web.  I thank you for your professionalism and I thank you for making my business look that much better.”

| George Lyristis The Bistro at Red Bank Zoe an American Bistro

| George Lyristis The Bistro at Red Bank Zoe an American Bistro

“I have used Shoreline for both of my retail business’s..They are experts at what they do and always keep me informed along the way.. I have never worked with such a nice, professional, competent group as I have with Shoreline…... Read More

“I have used Shoreline for both of my retail business’s..They are experts at what they do and always keep me informed along the way.. I have never worked with such a nice, professional, competent group as I have with Shoreline… Both my websites are extremely successful, and I owe it to Shoreline… I highly recommend and you will be extremely happy if you choose them..”

| Christie Maruka Fashion Fix

| Christie Maruka Fashion Fix

“Dear Joe and Shoreline Media Marketing. Meredith is flying with her website. She has won two awards and is being honored for a third in the middle school. The County is also recognizing her efforts with a proclamation! They have... Read More

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| Liz and Meredith Gallagher

| Liz and Meredith Gallagher

“I have worked with Joe and Shoreline Media for little over a year now. As a busy business owner and fitness coach at Strive Fitness Bootcamp finding the time to keep my site ranking on search engines and keeping it... Read More

“I have worked with Joe and Shoreline Media for little over a year now. As a busy business owner and fitness coach at Strive Fitness Bootcamp finding the time to keep my site ranking on search engines and keeping it optimized is pretty time consuming. Joe and his staff have helped me so much from creating a kick butt website to simply getting people to our site and capturing more leads. Along with the site, Landing Pages, Squeeze pages and more the leads do not stop!! They have done an awesome job and I’m very happy with their service.

| Tom Babyak Owner, Strive Fitness Bootcamp

| Tom Babyak Owner, Strive Fitness Bootcamp

“Highly recommend! Joe & his staff are very professional & knowledgeable. Great ideas & communication. I was also impressed with their patience & willingness to help a novice like myself. Thank you for all your hard work, I’m extremely happy... Read More

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| Patti Fiasconaro Owner, Nursery Art Gallery

| Patti Fiasconaro Owner, Nursery Art Gallery

“A huge THANK YOU to Joe and his team over at Shoreline Media. Not only is our website exactly what I wanted but their marketing strategies and Social Media implementation is working wonders for Tommy’s. Professional, Affordable and results. Thank... Read More

“A huge THANK YOU to Joe and his team over at Shoreline Media. Not only is our website exactly what I wanted but their marketing strategies and Social Media implementation is working wonders for Tommy’s. Professional, Affordable and results. Thank you Shoreline Media” Tommy’s Coal Fired Pizza, Brick NJ, Red Bank NJ, Oakhurst NJ
Tommy's Coal Fired Pizza, Shoreline Media Marketing

| Tommy’s Coal Fired Pizza

Tommy's Coal Fired Pizza, Shoreline Media Marketing

| Tommy’s Coal Fired Pizza

X

A Powerful SEO Structure

Expert SEO Strategy

Guaranteed Results

Optimizing For Google

True, there are many search engines out there, but Google is undeniably king, accounting for approximately 75% of the search market. YouTube, a Google subsidiary, is the second biggest search engine. With this in mind, let’s consider what factors into optimal performance on Google’s search engine.

Google maintains its own index and inventory of the web by continually crawling interconnected web pages for information pertaining to what’s on the page and how and when it is accessed. It does so to be able to return search results quickly – searching the entirety of the web would take too long. This is why a key component of Organic SEO is making sure that your site is crawlable and archived in Google’s index. If not, you won’t show up in searches.

While changes are made almost constantly to Google’s search algorithms – (this is part of the reason a continued SEO effort is so crucial!) – there are two key measures that Google uses to determine how to rank a particular website on a SERP: how “authoritative” a site is, and how “popular” it is.

Invest In Quality SEO

Since the algorithms used by search engines are constantly evolving, your SEO tactics should too. A proactive SEO strategy that keeps up with the changes will consistently place a brand ahead of others that try a one-and-done approach to their SEO. The good news is that SEO is relatively cheap.

Organic Traffic vs Paid Traffic

In contrast to paid digital ads, SEO never turns off, but rather creates a foundation for generating leads that gets stronger over time. This yields a lower cost per lead, one that continues to get lower the better your site performs in relevant searches. A SurveyAnyplace study found that SEO/Content marketing has the lowest cost per lead among digital strategies.

In addition, SEO is 100% inbound. The user entering search terms is already interested in the product/service, making lead-nurturing and conversion. This can save valuable time being spent on marketing efforts targeting individuals who are not shopping for what you’re selling. As your content becomes stronger and more widely disseminated, the more high-quality leads you will receive through Organic Search.

Think Big Picture – Persistence is Key!

Think of SEO as a long-term investment in your business and not a short-term marketing cost. SEO should have a noticeable impact on your business within the first year, but the greater fruits of this effort will be enjoyed in the long term. Because it can take a little while for your content to be shared and your site to establish its authority, an effective SEO strategy is an evolving, long-term game, one that should not be paused or stopped.

A pro SEO strategy will increasingly generate leads and business for years to come. Like a snowball rolling downhill, a continued focus on Organic SEO will continue to pick up momentum, yielding a great volume of more qualified leads as the content of your site becomes more robust and the site is more frequently linked.

How does Google determine how authoritative your site is?

One way is through quality backlinks. Backlinks are links to your site from another source. The more popular and respected that source, the better your site will “look” in being linked to it. This is where producing consistently strong original content is so important!

Let’s say you are a local gym. If your trainers are putting out great weekly content about home workouts, and those workouts are picked up and linked by top athletes as part of their weekly regiment, that not only looks great for your human viewers but in the “eyes” of a search engine, the endorsement of a heavily-trafficked source works to establish your site an authority on the subject at hand. The more of these links, and the more frequently they are hit, the more authoritative your site will be considered in search algorithms.

the second key for success with Organic SEO

Popularity – or positive user experience is the second key to success with Organic SEO. Pleasing your audience is equally important to a successful Organic SEO strategy This is where high-quality content, site design, and ease of accessibility play a huge role. If a user visits your site and finds it difficult to navigate or that the information presented is subpar or hard to digest, they will leave in an instant. This can have disastrous effects on your search performance. By tracking repeat visits and measuring time spent on a page, Google and other engines are able to gauge whether a visitor is satisfied. In an effort to prompt its users with the best results to satiate their query, Google will recommend sites with high user satisfaction.

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