Local Businesses Need Local SEO
A local search is going to combine the same types of algorithms used in a broader search with hallmarks of a local business. What are those hallmarks of a local business? A local phone number and a local address are two of the big indicators that help demonstrate that your business is a local one. Therefore, your internet brand needs to feature those two elements, to consistently associate you with your targeted local area. Do you serve a larger area with several distinct local areas contained within it? One of the tricky things about Local Search Engine Optimization or LSEO is that the physical area that is considered local can vary tremendously depending on your location. For example, the Houston metropolitan area is huge and contains a number of smaller municipalities within it. It is also associated with three distinct area codes.
A local search in the Houston area is, by default, going to contain a greater number of responses, at a greater distance, than a search in a smaller metropolitan area. If you serve a large metropolitan area, what smaller regions in that area do you most want to target and do you have phone and/or address information you can use to make your business local to that area?