Local SEO Services

If you want a local audience to find your business you need to understand local SEO and how important it is. Local SEO is a branch of Search Engine Optimization that focuses on optimizing a website to be found in local search results.

Almost everyone knows what SEO or Search Engine Optimized content is; it is content that is specifically tailored to help you achieve higher rankings in the search results from search engines, most notably Google. What you may not realize is that SEO tailored content is not necessarily going to have the same impact on local search engine results as it would on a broader search, because local results are going to be based on different factors.

Local Businesses Need Local SEO

A local search is going to combine the same types of algorithms used in a broader search with hallmarks of a local business. What are those hallmarks of a local business? A local phone number and a local address are two of the big indicators that help demonstrate that your business is a local one. Therefore, your internet brand needs to feature those two elements, to consistently associate you with your targeted local area. Do you serve a larger area with several distinct local areas contained within it? One of the tricky things about Local Search Engine Optimization or LSEO is that the physical area that is considered local can vary tremendously depending on your location. For example, the Houston metropolitan area is huge and contains a number of smaller municipalities within it. It is also associated with three distinct area codes.

A local search in the Houston area is, by default, going to contain a greater number of responses, at a greater distance, than a search in a smaller metropolitan area. If you serve a large metropolitan area, what smaller regions in that area do you most want to target and do you have phone and/or address information you can use to make your business local to that area?

We are extremely happy working with the Shoreline Media team, they are extremely efficient, and their support is like no other. We get very satisfactory answers to all of our questions. Ashley is an exceptional girl, who helps us with everything. We started seeing results sooner than expected and the custom strategy they put together was amazing and [email protected]!! Thank you very much for all of the help you give us!

| Carmen’s Cleaning Service

9+ Years of GREAT work by a GREAT team! ALWAYS Exceeding expectations! Thank you!

| Atlantic Leak Detection

It has led to MASSIVE exposure in the Clinton area and a tremendous amount of business for me. Without, Shoreline, my exposure would be limited. The internet is a virtual yellow pages and if you want visibility on your investment (VOI), get with Joe at Shoreline. They are reliable, available and most importantly experts at there craft. I strongly suggest aligning with them.

| The Max Challenge – Clinton, NJ

My company, K9 Resorts, is a franchise company and we have specific needs that Shoreline Media is able to take care of. They are the most accessible and responsive company we have delt with thus far and the results prove... Read More

| Jason Parker, K9 Resorts

We had an outstanding Trial Class/Kick Off on January 5th and the instructors indicated that it was the biggest kick off ever for THE MAX Lewes DE. This was all thanks to The Shoreline Media Team. Running an amazing well-known franchise takes time and thanks to your team you are helping us make this happen!! Our memberships are up since we took over and momentum is positive. Thank YOU!

| Jerry, The Max Challenge – Lewes, DE

One of the best Web, SEO and Social Media companies i have ever had! These guys are top notch. Amazing customer support and most of all amazing results. Joe and his team literally takes care of any area of our... Read More

Worlock Heating and Air Conditioning, Shoreline Media Marketing

| Worlock Heat & AC

Can not thank you guys enough. Absolutely amazing work and what an unbelievable team. Their approach has had a huge return on our investment!!!

| Appliance Parts America

We have been with Shoreline for about 4 years now and there’s not one thing I would change. Every single year we see an increase in our return and never have to worry. The most professional team we have ever... Read More

| Regency Memory Care

Joe and the Shoreline team could not have done a better job with my website. The number of clients and friends who tell me on a daily basis how much they like my website is a testament to this fact! They far exceeded all of my expectations, and their customer service is beyond belief.. Often times, I would get replies to my email questions within minutes! I rarely recommend companies to my friends, but I would recommend Joe and Shoreline Media any day of the week. Class people, highest quality product/service, and reliable. Cant beat that as far as I’m concerned .

| Brett Raskin, The Raskin Group

“This is my second Testimonial on Joe Sernio and Web Solutions NJ. Joe was recommended to me by a friend. When I met Joe, I was truly in a dilemma. The web designer I was using just disappeared into thin... Read More

“This is my second Testimonial on Joe Sernio and Web Solutions NJ. Joe was recommended to me by a friend. When I met Joe, I was truly in a dilemma. The web designer I was using just disappeared into thin air and left me in a bind! Joe came to my rescue. Not only was he extremely helpful and very knowledgeable, but he understood my needs and worked with me regarding costs. He made several suggestions, all of which made a great deal of difference to the look of the site and the functionality! The website is so professional looking now and easy for me to access, make changes and do updates! Joe was truly a God send. I am thrilled with the new website and highly recommend Joe as he is reliable and conscientious!”

| Francine Girimonte Les Bijoux, LLC

“I have been working with Shoreline Media for several months from development and SEO to management of our website. They developed a very professional site that is easy to navigate and gets our top pieces of information in front ot the viewer right on the home page. The hardest part of a website is managing it and keeping it current. I started using Shoreline’s services approximately 2 months ago and have already noticed a ton more calls coming into our office from the website. To say the least their management of the site has been ideal. Any changes we make are done very efficiently and in a timely manner. I am very appreciative of there work and recommend there services highly.”

| Dr. Tom Gustafson The Active Healing Center

“I just want to thank Shoreline Media Marketing for doing and continuing such a wonderful & Amazing job with my website and marketing and in a short time period. I already have seen huge jumps in visits since you implemented your skills to get my sites up on the search engines pages. You have bent over backwards to make sure I was happy with my sites and you still update me with newer gadgets installed in my sites. Not only did you take a site that was so outdated and under utilized but you streamlined both of my businesses to get the most out of my business on the web. I thank you for your professionalism and I thank you for making my business look that much better.”

| George Lyristis The Bistro at Red Bank Zoe an American Bistro

“I have used Shoreline for both of my retail business’s..They are experts at what they do and always keep me informed along the way.. I have never worked with such a nice, professional, competent group as I have with Shoreline… Both my websites are extremely successful, and I owe it to Shoreline… I highly recommend and you will be extremely happy if you choose them..”

| Christie Maruka Fashion Fix

“Dear Joe and Shoreline Media Marketing. Meredith is flying with her website. She has won two awards and is being honored for a third in the middle school. The County is also recognizing her efforts with a proclamation! They have also written an amazing article on her in The Colts Neck Journal. We will refer you forever!!! Please let us know how else we can show our appreciation and gratitude for your amazing work in getting Chain Reaction Reviews up and running. Thank you so so much.

| Liz and Meredith Gallagher

“I have worked with Joe and Shoreline Media for little over a year now. As a busy business owner and fitness coach at Strive Fitness Bootcamp finding the time to keep my site ranking on search engines and keeping it optimized is pretty time consuming. Joe and his staff have helped me so much from creating a kick butt website to simply getting people to our site and capturing more leads. Along with the site, Landing Pages, Squeeze pages and more the leads do not stop!! They have done an awesome job and I’m very happy with their service.

| Tom Babyak Owner, Strive Fitness Bootcamp

“Highly recommend! Joe & his staff are very professional & knowledgeable. Great ideas & communication. I was also impressed with their patience & willingness to help a novice like myself. Thank you for all your hard work, I’m extremely happy... Read More

| Patti Fiasconaro Owner, Nursery Art Gallery

“A huge THANK YOU to Joe and his team over at Shoreline Media. Not only is our website exactly what I wanted but their marketing strategies and Social Media implementation is working wonders for Tommy’s. Professional, Affordable and results. Thank... Read More

| Tommy’s Coal Fired Pizza

Amazing Customer Experience

Local SEO Strategies

The Nest Local SEO Strategy

The Importance of Local SEO

Local search results are also more likely to examine your entire internet presence to help evaluate where your business should rank in local search results. What this means is that social media like Facebook can play a significant role in your local search results. It also means that search-engine specific forms of marketing, like Google + profiles, can make a real meaningful difference in your rankings. It is also important to ensure that your internet presence is consistent, because apparent conflicts across different forms of web-based media can actually drive down your rankings.

At Shoreline Media, we understand that for most businesses, Local Search Engine Optimization or LSEO is even more critical than SEO. We will work with your existing web-presence to help you improve local search result rankings, as well as suggest practical things you can do to get organic improvement in your search results.

LSEO | Local Search Engine Optimization Best Practices

On the surface, having Local Search Engine Results or a LSEO web presence would be as easy as having a SEO website that included the location of your business. It would seem like the higher your overall ranking, the higher your local search ranking, because any non-local businesses that were ranked higher than you would be eliminated from the results. However, the LSEO algorithms that the big search engines use are not as simple as SEO – non local businesses = LSEO. Instead, they involve a more complicated approach that can actually result in improperly represented local businesses losing relative ranking compared to other local businesses when a search is run in a local area. This results in lost customers and can devalue even a really well-run website. Here are Shoreline Media’s 5 best practices for businesses looking for Local Search Engine Optimization or LSEO web-content:

1. Have a local phone number and address. If you are advertising as a local business, you need to have a phone number with an area code that matches your local area and is associated with a local address.

2. Keep in mind that local search results are going to have a relatively small search radius, which depends on the size and business saturation of your local area. If you are business that serves a number of local areas, you may need to establish multiple physical addresses or have multiple phone numbers, depending on things such as area codes.

3. Make sure your web presence is consistent. You can have multiple local phone numbers and addresses for different local branches of your businesses, but the same phone number and address should always be matched with one another and any outdated or conflicting information should be deleted.

4. Take advantage of Social Media and Social Media Management. Local search results look at your overall web presence and it can much easier to get traffic on sites like Facebook than it can be to stand-alone websites. Use social media, update it regularly, and make sure the information on it matches information on your website and has local contact information for your business.