Franchise Call Tracking Solutions

SEO Call Tracking Service

The Franchise Call Tracking Technology

Technology has made it possible for both franchisee and franchisor to synchronize, track, and maximize their resources. Franchising is a powerful way to do business—as evidenced by franchise employment growth continuing to outpace increases in the rest of private employment. This is probably because franchises combine the best of both worlds: the experience and far-reaching resources of the parent company as well as the entrepreneurship, operational savvy, and local contacts of the franchise owner. But the franchise dynamic can be complex, with both parties making significant investments while remaining dependent on the other. When marketing or sales campaigns appear to falter, it’s often difficult to know which party’s efforts need fine-tuning, or how to go about doing so. Fortunately, technology has made it possible for both franchisee and franchisor to synchronize, track, and maximize their resources—easily, affordably, and successfully.

Whether a franchisor is supporting five hundred franchisees or five, they share common needs and are affected by many of the same industry trends.

How Can This Help?

The connectivity, trackability, and intelligence provided by our Call Tracking system is a powerful way to integrate these two aspects of the franchise model, ensuring marketing efficacy and sales performance for a growing industry. Let’s take a look at franchise-specific needs and trends that are shaping the franchise industry today.

Friendly Features

While the Web can drive inbound traffic, franchises rely on phone calls to create conversions and help their customers. The marketing, sales performance, and connectivity tools from this Call Tracking Service can support this effort, by routing calls across locations; managing national and local numbers; reporting data on callers and more. By combining the intelligence gathered on clients’ online journeys with that collected via phone, we can help franchisors understand how their marketing spend is working in a variety of locations, and reveals which local campaigns are leading to the most conversions for franchisees.

Growth- driving features of Franchise Call Tracking

  • GeoContact

    Franchisors run regional and national campaigns from their websites, but their individual operators want clients to embrace them as local service providers. To help give franchises this local feel, the system employs the GeoContact tool.

    GeoContact displays phone numbers that are local to the area from which Web visitors are browsing. For example, a visitor in New York would see a different number from a visitor in Florida; and visitors in Italy would see an Italian number.

  • Advanced Call Routing

    Effectively serving local franchise customers isn’t only about simply presenting a local phone number franchisors also must be able to direct calls to the appropriate location and to the agent best equipped to meet their needs.

    Geographical routing makes it easy to direct calls to regional or local queues, as well as to specialized sales or service agents. And if your franchise owner is based in Tennessee but is traveling in Colorado, we can make sure his calls are following him.

  • Browser-Based Softphone

    This Browser-Based Softphone softphone works within your computer browser or on your mobile device—perfect for on-the-go franchise owners and sales reps. All the functionality of a traditional phone system, but with the added bonus of the call intelligence.

  • Social Media Tracking

    Shoreline can help track social marketing efforts by providing tracking numbers to link directly to Facebook or Instagram accounts. And when the social follower clicks over to the franchisee’s website, the tracking numbers will even follow them.

  • Ad Campaign Tracking

    Our system has powerful tracking functionality to help your franchise see which ads and channels are driving calls. Ad campaigns created centrally can be tracked by the franchisor, while franchisees can be given access to the calls and data associated with their specific location.

  • Whispers

    Franchisors can include a brief recorded announcement to alert their franchisees when a call has come from a national campaign. This gives agents insight into the caller’s interests and helps keep franchisor-driven campaigns fresh in the mind of the franchises involved.

Sales Performance

Franchisees can score calls in our platform, giving franchise HQ insights into call quality and campaign performance. Franchisors can also listen in on franchisees’ calls to make sure agents are following proper procedures and scripts.

Marketing Spend

Our Call Tracking service provides franchises with insight into how effectively their dollars and campaigns are performing across a variety of markets. This software makes it easy to track ROI— for both franchisee and franchisor. Franchise owners no longer need to wonder what campaigns are working and which ones aren’t; Our Franchise Call Tracking can reveal everything they need to know about ad efficacy.
And, the monitoring, recording, transcription, and keyword tracking additions can reveal volumes about how franchises are handling inbound calls driven by those campaigns. We help keep both parties informed, accountable and armed with the knowledge they need to adapt and thrive.

Franchise Call Tracking With Search Engine Optimization

  • On-Page Content Analysis

    Our dedicated SEO teams analyze every page on your website for optimal performance. When necessary, we create or update content to ensure that the page ranks as highly as possible. We may suggest additional features, elements or updates to the layout of a particular page to better turn visitors into leads.

  • Optimized Business Listings

    Shoreline manages your business listings to ensure that your business information, map listing, profile images, logos and categories are properly aligned to drive traffic and accurately represent your business. Our client platforms also track the calls, leads and visits to your listings.

  • Local SEO That Drives Leads

    We focus on data-driven keywords to drive relevant traffic to your business or businesses. Local SEO services are designed to improve local search ranking for potential customers in your area. Our reputation management services help you maintain a positive image across the most popular platforms.

  • National / Regional SEO Services

    Our dedicated search engine optimization services are proven to deliver results on both a national and local level. Choose a package that is suitable for your budget to get started,

  • Tracking and Reporting

    Our enhanced customer portal allows you access to data and insights into your audience’s growth and ROI. Our detailed reporting tools track every form submission, phone call and lead that comes in from your web presence giving you the insights to improve your business and get a leg up on your competitors.

Get Started.

Are you ready to take your digital presence to the next level?

Let's Talk

We're Growing!

Want to Grow With Us?