The Franchise Call Tracking Technology
Technology has made it possible for both franchisee and franchisor to synchronize, track, and maximize their resources. Franchising is a powerful way to do business—as evidenced by franchise employment growth continuing to outpace increases in the rest of private employment. This is probably because franchises combine the best of both worlds: the experience and far-reaching resources of the parent company as well as the entrepreneurship, operational savvy, and local contacts of the franchise owner. But the franchise dynamic can be complex, with both parties making significant investments while remaining dependent on the other. When marketing or sales campaigns appear to falter, it’s often difficult to know which party’s efforts need fine-tuning, or how to go about doing so. Fortunately, technology has made it possible for both franchisee and franchisor to synchronize, track, and maximize their resources—easily, affordably, and successfully.