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Google launched a broad core update that lasted for almost 15 days. This update was global, impacting all regions and all languages. It was a major update that appeared to have a significant impact on search results. Due to this update, some websites witnessed a dip, while others saw an increase, and some websites even lost their rankings.
The update caused significant volatility during the rollout period and even after the official end of the update, with some websites seeing their rankings fluctuate. But, the unpredictability and the rankings have finally stabilized.
The main concern that is now troubling the businesses is regarding "Ad-spam" — the sponsored listings that appear above, and compete with, the organic listing for traffic. Most of the accounts reported more ad spam above the fold in the search results. In some cases, the #1 organic listing, being below the fold, reported terribly low traffic numbers due to competition from the many ad listings appearing above them.