Latest Newsletter Release:

April

In a shocking move for SEO experts, Google Analytics 3 will stop collecting new data July 1, 2023 onwards. Google posted a notice on Google Analytics stating, “Two and a half years ago, we introduced Google Analytics 4 to address these evolving measurement standards and help businesses succeed. Google Analytics 4 has the flexibility to measure many different kinds of data, delivering a strong analytics experience that’s designed for the future. It allows businesses to see unified user journeys across their websites and apps, use Google’s machine learning technology to the surface and predict new insights, and most importantly, it’s built to keep up with a changing ecosystem.”

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More Newsletters:

  • Google My Business (GMB) has become an important part of local businesses. Google is less keen than ever on third party citations and off-page signals and is now relying heavily on content in GMB for ranking.

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  • After the Possum update in 2016, the month of November marked the biggest ranking shift in Local SEO. With the Possum update. Without a legitimate business location, you will not be able to continue ranking ..

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  • After RankBrain, BERT is the biggest update by Google Search and is likely to impact 1 in 10 search queries. The previous major algorithm update, RankBrain was introduced by the company around 5 years ago.

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  • Check out the Search Console Performance Report to find out whether your site has been affected by the core update or not. The easiest way to know is to look for a drop in starting around September

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  • The rivalry between Google & Bing has been on for around a decade now, with each search engine carving their niche in the market. However, it seems....

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  • Do local citations matter anymore? Mike Blumenthal and other SEO experts share their opinions about how much attention we should be really giving to structured citations.

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  • Earlier in April this year, Google rolled out a Google My Business (GMB) feature that enables users to create short names..

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  • It’s true; come July 1st, Google will, by default, use its mobile Googlebot to index all the new sites that come online.

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  • Google recently launched a new feature that lets business owners create a short name to define their GMB listing URL.

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