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It is a well-observed fact that reviews affect your business’s rankings in local searches. But nobody has told you how or in what manner. And you may believe that the more reviews your business has, the higher its ranking gets. But is it actually the case? Well, Google has cooked up some algorithms for it, and we have uncovered everything for you!
In a recent study by SterlingSky on local ranking, we found that once a business or practitioner garners 10 reviews on listings, Google’s algorithms boost its ranking in local search results.
But that’s not all there is to it. After some time, the boost does not continue as you get or pump in more reviews. Reminds us of the law of diminishing returns, and in this case, it is there.
To help you with an example, here’s an image for you.