Latest Newsletter Release:

April 2024

Last month, Google rolled out two significant updates (core and spam), both happening on March 5th, just one minute apart in the morning. These updates, focusing on core algorithms and spam detection, represent a departure from Google's typical update routine. They're more intricate, involving tweaks across various core systems and reflecting a shift in how Google evaluates content usefulness. Alongside the updates' rollout, Google's Search Central shared detailed insights and guidance to help users navigate these changes.

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More Newsletters:

  • Other than using organic tricks, around 80% of local marketers are buying ads on Google. This figure is almost 10% more as compared to last year, as revealed by a MOZ survey of 1,300 local marketing agencies, small businesses and multi-location enterprises.

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  • Google's recent major Quality Core update rolled out on 4th May and caused more stir in the search results as compared to its last two updates.

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  • Serious signs of competition between Amazon and Google were first witnessed when the Popular Products feature within Organic Search was rolled out by Google.

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  • Yes, there are uncalled times. As the global economy reels from the impact of COVID-19, many SMB’s are forced to ask tough questions and make tough decisions

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  • Google is issuing notices, through Google Search Console, to sites with mobile-first indexing issues. Google communicates issues it faces while moving the sites over to mobile...

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  • The Shoreline Media February Newsletter is ready! The beginning of the new decade and the new year saw another major core update from Google....

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  • Google My Business (GMB) has become an important part of local businesses. Google is less keen than ever on third party citations and off-page signals and is now relying heavily on content in GMB for ranking.

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  • After the Possum update in 2016, the month of November marked the biggest ranking shift in Local SEO. With the Possum update. Without a legitimate business location, you will not be able to continue ranking ..

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  • After RankBrain, BERT is the biggest update by Google Search and is likely to impact 1 in 10 search queries. The previous major algorithm update, RankBrain was introduced by the company around 5 years ago.

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