Will AI-Generated Content Rank on Google?

Will AI-Generated Content Rank on Google?

Will AI-Generated Content Rank on Google?

We’ve received this question frequently, and the concise response is affirmative. However, there is also a negative aspect to consider when researching AI-generated content and SEO.

Irrespective of the source responsible for generating your content, certain prerequisites must be met. Your content must maintain its uniqueness, align with your product or service, and undergo proper SEO optimization, among other critical factors outlined below. The SEO Optimization should be completed by an SEO Agency specializing in Organic SEO Traffic growth.

The Ranking of AI-Generated Content on Google

The ranking of AI-generated content on Google, or any search engine for that matter, depends on several factors. AI-generated content can rank on Google if it meets certain criteria and provides value to users. Here are some key considerations:

AI Content Ranking Considerations

Relevance and Quality

Google’s primary goal is to provide users with high-quality and relevant content. AI-generated content must be informative, accurate, and engaging. If it doesn’t meet these criteria, it may not rank well.


Duplicate or low-quality content generated by AI is likely to be penalized by Google’s algorithms. To rank well, AI-generated content should be unique and offer something different from existing content on the web.

User Intent

Content should align with the user’s search intent. Google’s algorithms aim to match search queries with content that best satisfies the user’s intent. AI-generated content should be tailored to address specific user needs and queries.

Natural Language and Readability

Content generated by AI should read naturally and be free from grammar and spelling errors. Content that is difficult to understand or appears unnatural may not rank well.

Backlinks and Authority

The authority of the website hosting the content and the number and quality of backlinks pointing to that content can significantly impact its ranking. AI-generated content on established and authoritative websites may have a better chance of ranking.

SEO Optimization

Just like with human-generated content, AI-generated content can benefit from on-page SEO techniques, such as optimizing meta tags, headings, and using relevant keywords.

Ethical Considerations

Google and other search engines discourage the use of AI-generated content for unethical purposes, such as spamming or generating fake reviews. Engaging in such practices can lead to penalties.

User Engagement

Metrics like click-through rate (CTR), bounce rate, and time spent on a page can influence ranking. If users engage positively with AI-generated content, it can improve its ranking over time.

It’s important to note that Google’s algorithms are continually evolving to improve the quality of search results and combat spam. As of my last knowledge update in September 2021, the use of AI in content generation was still relatively new, and Google was monitoring it closely. Therefore, while AI-generated content can rank on Google if it meets the criteria mentioned above, its long-term ranking performance may depend on how Google’s algorithms adapt to this evolving landscape.

To ensure that your AI-generated content has the best chance of ranking well, it’s essential to stay updated with the latest SEO best practices, monitor algorithm changes, and focus on providing value to users. Additionally, always consider the ethical implications and adhere to Google’s guidelines when using AI to generate content.

Google’s Advice For Creators Considering AI-Generated Content

As explained, however, content is produced, those seeking success in Google Search should be looking to produce original, high-quality, people-first content demonstrating qualities E-E-A-T (E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness.).

Creators can learn more about the concept of E-E-A-T on Google’s Creating helpful, reliable, people-first content help page. In addition, we’ve updated that page with some guidance about thinking in terms of Who, How, and Why in relation to how content is produced.




Signup for the Shoreline Media Digital Marketing Newsletter HERE



Categorised in:

This post was written by Shoreline Content Team