Latest White Paper Release:

How to Work From Home: 20 Tips From People Who Do It Successfully

Working from home is awesome ... right up until the cat throws up on your computer. And your neighbor, who you can only assume is building a time machine, starts firing up all sorts of power tools and noisy machinery across the street. For many modern professionals, working from home every once in a while is a luxury that our respective companies afford us. But which environment actually allows us to be more productive: the home office or the office? In the office, your coworkers often pose the greatest threat to keeping you from getting some real, heads-down work done. They drop by your desk, engage you in conversation, and invite you to lunch. The social benefits of a workplace are definitely nice to have, but they can become a challenge if you're easily distracted.

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    We've all been through it. You know, the moment you're about to dig into the best darn pile of spaghetti and meatballs you've ever seen.

Just as you twist your fork in the pasta, spear a mouth-watering meatball, and go in for the first savory bite ... the phone rings.

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  • Creating Effective Lead Nurturing Campaigns

    Understanding who it is you’re trying to reach provides a tremendous marketing and sales advantage. Creating buyer personas takes time, but once complete they focus and leverage your efforts. You simply cannot have consistently effective nurturing programs without clearly defined personas.

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    Setting up a lead nurturing campaign is not a science. However, there are certain steps you need to follow in order to ensure the efficiency of your emails. For instance, you shouldn’t be pummeling recipients with sales pitches.

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  • The Ultimate Guide To Customer Service

    For you, those words might refer to the name or your team or department. But to customers, the worst "customer service" might remind them of hours wasted waiting on hold, repeating information to representatives, and not getting their problems resolved.


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  • Three Core Components of a Strong SEO Strategy

    Three Core Components of a Strong SEO Strategy. To optimize a site, you need to improve ranking factors in three areas — technical website setup, content, and links. So, let’s go through them in turn. For your website to rank, three things must happen: First, a search engine needs find your pages.

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  • How to monitor and track your SEO results

    Technical setup, content, and links are critical to getting a website into the search results. Monitoring your efforts helps improve your strategy further. Measuring SEO success means tracking data about traffic, engagement, and links. And though, most companies develop their own sets of SEO KPIs.

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  • The Ultimate Guide To Google My Business

    GMB is a free tool that lets you manage how your business appears on Google Search and Maps. That includes adding your business name, location, and hours; monitoring and replying to customer reviews; adding photos; learning where and how people are searching for you, and more.

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    Once you've verified your business, it's time to finish fleshing out your profile. Go to the Google My Business dashboard, click the listing you'd like to work on, select "Info," and then choose a section to fill out or update. Add as much information and media as you can, including a business profile..

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