Latest White Paper Release:

Creating Effective Lead Nurturing Campaigns

Understanding who it is you’re trying to reach provides a tremendous marketing and sales advantage. Creating buyer personas takes time, but once complete they focus and leverage your efforts. You simply cannot have consistently effective nurturing programs without clearly defined personas.

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More White Papers:

  • 5 Steps to lead nurturing

    Setting up a lead nurturing campaign is not a science. However, there are certain steps you need to follow in order to ensure the efficiency of your emails. For instance, you shouldn’t be pummeling recipients with sales pitches. Instead, you should start out by sending useful, low-commitment information with content-based calls-to-action. Gradually, you will introduce a middle-of-the-funnel call-to-action that is tightly related to your initial point of contact. For example, if you are a marketing manager at a HR software company, and your lead has downloaded an ebook on people management principles, eventually you’ll surface a call-to-action suggesting they demo your people management software.

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  • The Ultimate Guide To Customer Service

    For you, those words might refer to the name or your team or department. But to customers, the worst "customer service" might remind them of hours wasted waiting on hold, repeating information to representatives, and not getting their problems resolved.


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  • Three Core Components of a Strong SEO Strategy

    Three Core Components of a Strong SEO Strategy. To optimize a site, you need to improve ranking factors in three areas — technical website setup, content, and links. So, let’s go through them in turn. For your website to rank, three things must happen: First, a search engine needs find your pages on the Web.

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  • How to monitor and track your SEO results

    Technical setup, content, and links are critical to getting a website into the search results. Monitoring your efforts helps improve your strategy further. Measuring SEO success means tracking data about traffic, engagement, and links. And though, most companies develop their own sets of SEO KPIs.

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  • The Ultimate Guide To Google My Business

    GMB is a free tool that lets you manage how your business appears on Google Search and Maps. That includes adding your business name, location, and hours; monitoring and replying to customer reviews; adding photos; learning where and how people are searching for you, and more.

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  • How To Optimize Your GMB Listing

    Once you've verified your business, it's time to finish fleshing out your profile. Go to the Google My Business dashboard, click the listing you'd like to work on, select "Info," and then choose a section to fill out or update. Add as much information and media as you can, including a business profile photo..

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  • How Call Tracking lowered a client’s acquisition cost

    Prior to learning about Call Tracking, we operated with a lot of guesswork and experimentation. In order to improve our marketing efforts, we were hoping to attribute phone calls to web clicks. Then, we wanted to be able to attribute the sales our phone calls generated back to those original clicks.

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