RESEARCH Your Competitors
For example, let’s say we run a home appliance repair company in Tucson. If we create a blog post on our website titled “Common Causes of a Broken Washing Machine,” and sprinkle the blog post with phrases such as “washing machine repair in Tucson” or “Tucson appliance services,” then our company website is going to pop up when people in Tucson use the internet to search for someone who fixes washing machines.
See what we did there? We created a blog post at essentially 0 costs, and yet we were able to broadcast a very specific message to people who need our exact services. Pretty cool, right!?
To help you achieve free exposure for your business, we’ve put together this 30-day action plan to help you start and maintain a successful company blog. So are you ready to dive in? Let’s go!
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