Develop Your Profiles on the Right Platforms
Before you can just dive into creating your social media profiles, take some time to research your competitors. Remember to consider your competitors both locally and nationally — you want to be aware of how brands in your industry behave on a broad spectrum.
After you have collected data about other businesses in your field, it’s time to identify who you are. How are you similar to your competitors? How are you different? For example, are you interested in providing useful information and tips to your followers? Or are you more interested in establishing a personal connection based on humor or entertainment?
When you speak to your followers, who do you want to be in relation to them? Should they look at your brand’s voice like that of a friend, or like that of a caring parent?
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