What to Post on Social Media for your Local Business

What to Post on Social Media for your Local Business

What to Post on Social Media for your Local Business

We all know that an active social media profile is a great way to engage with customers and promote your business. But, without previous experience running a business’s social media profile, it can be difficult to know where to begin. That’s why you downloaded this guide, right? Well, buckle up, because we’re here to help!

With this guide, we will provide you with a concrete plan for creating an effective social media profile for your brand. This plan is meant to be used over the course of 30 business days, or 6 weeks. By following our step-by-step instructions, you can develop a dedicated following on social media and gain more traction for your business.

Develop Your Profiles on the Right Platforms

Before you can just dive into creating your social media profiles, take some time to research your competitors. Remember to consider your competitors both locally and nationally — you want to be aware of how brands in your industry behave on a broad spectrum.

After you have collected data about other businesses in your field, it’s time to identify who you are. How are you similar to your competitors? How are you different? For example, are you interested in providing useful information and tips to your followers? Or are you more interested in establishing a personal connection based on humor or entertainment?

When you speak to your followers, who do you want to be in relation to them? Should they look at your brand’s voice like that of a friend, or like that of a caring parent?

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