Stand out and build trust with info labels
November 28, 2023 8:00 am
Turn on info labels to help build trust with your customers
Want to highlight important business information like free shipping and Instagram followers when it’s the most relevant to customers? When you turn on info labels your ads will automatically show business information when they think it can potentially improve performance.
This is a great way to stand out from other businesses, display your unique offerings, and show your customers relevant business information at the right time. You can turn on info labels by clicking Turn on info labels under Ad Creative for your ad.
TIP: Info labels are available for ad campaigns with the Traffic or Conversion objectives with website destination.
What Are Info Labels
Info labels are visual highlights on your ads that feature important details about your business. There are custom info labels you can select and we recommend others based on information from your business profile. With relevant and contextual info labels, people are more informed and may be more likely to click on your ad or make a purchase.
Are There Different Types of Info Labels
There are 3 types of custom info labels you can opt into free shipping, return policy, and payment options. Based on your selection, you will provide additional details like the minimum order price for free shipping or a timeframe for your return policy.
We automatically offer additional info labels based on your business profile like the number of followers you have. You can opt out of these at any time.
Are Info Labels Available For Everyone?
Info labels are available for ad campaigns with the Traffic or Conversion objectives with website destination.
Learn more on Metas/Facebook Ads Info Labels HERE
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Categorised in: The Shoreline Blog
This post was written by Shoreline Content Team