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QR Code Marketing & Optimization

QR Code Marketing & Optimization. What Are QR Codes?

QR Codes Drive Traffic To Mobile Content. QR (Quick Response) codes are two-dimensional bar codes that when scanned by a Smartphone’s camera direct the user to an organization’s mobile content. QR codes are commonly used on business cards, posters, brochures, direct mail, billboards, promotional products, print advertisements and more…

Keeping your website updated and fresh is a great start to the great keys of SEO. Updating new offers, coupons, products, content, whatever it is it shows google that your site is out there and updated. For most businesses out there this comes to be a challenge.

You have a great website, its updated, and you have content to drive the customers there. Now its time to market the site either on the web or in other areas. One big marketing tool which is becoming very popular is QR Codes. They are little black boxes that look like th image to the left. If you have a scanner on your cell phone you can scan these images and it will direct you to an ad, a website, or anything else pertaining to your business.

How can you use QR codes to benefit search marketing?

QR Codes can be used on any print that you do such as Magazines, Newspapers, Ads, Coupons, and more. They can scan the code image and be directed right to that page or ad. They can also be used on your website. If you add them to your website, the search engines will see that your pages have changed and that you are updating pages. The search engine will see a new image and index it accordingly. At some point soon, the search engines will likely recognize QR codes and possibly index the content in them.

Large or small businesses can and should use these QR Codes. Add them to any print advertising, flyers, posters, invites, TV ads etc containing:

  • Product details
  • Contact details
  • Offer details
  • Event details
  • Competition details
  • A coupon
  • Twitter, Facebook, MySpace IDs
  • A link to your YouTube video

If you have a scanner on your phone you can scan the image above and see how it works. Be sure to have your QR Code on all that you advertise including your website.


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This post was written by Shoreline Content Team