Generic Business Case Study

The primary challenge for this Business Franchise client was to generate high-quality leads with a low daily budget. Ultimately, we aimed to decrease the overall cost per lead. After researching we realized that the poor performance was from Unstructured Lead Generation Strategy, Poorly focused Audience Targeting, incorrect tracking tools, lack of proper testing, and infrequent monitoring of the account.

Generic Business Franchise Marketing Case Study
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    Impressions

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    Overall Traffic

The Digital Marketing Challenge

The primary challenge for this Business Franchise client was to generate high-quality leads with a low daily budget. Ultimately, we aimed to decrease the overall cost per lead. The main issue this Business Franchise was that they were facing a very high cost per lead with little to no return. After researching we realized that the poor performance was from Unstructured Lead Generation Strategy, Poorly focused Audience Targeting, incorrect tracking tools, lack of proper testing, and infrequent monitoring of the account.

The Digital Marketing Solution

After an initial research phase, we rebranded the client’s ad campaigns and pushed them heavily across a variety of platforms. Not only did these ads perform better than previous campaigns, but they gave us critical insight into our client’s highest-impact audiences. Going forward, we were able to retarget the appropriate demographic of potential consumers, not only increasing leads but decreasing the overall cost per click. Some of the main components of our strategy were researching for proper targeting, cessation of under-performing ads, creation of lookalike audiences to increase ROI, daily monitoring of each account, a strong Organic SEO Strategy, and constant testing and re-testing to maintain growth.

The solution was simple. A more professional approach and customized Digital Marketing Strategy with the correct components and research that provided data and insights to help this Business build its Organic SEO & Digital Marketing approach.

A Valuable Partnership

A custom Data-Driven SEO and Digital Marketing Strategy for Franchises. Guaranteed to increase traffic, leads, and revenue using a custom-built Digital Marketing Plan and Search Engine Optimization (SEO) Strategy to help enhance Lead Generation for Local and National Business Franchises. Shoreline Media, the best solutions for Business Franchise Marketing and Search Engine Optimization.

Contact Us if you'd like to learn more about how the team at Shoreline can help drive more leads.

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