The Top 10 Perseverant Entrepreneurs 2021
Joe Sernio: An Actor & Influential Award-Winning Entrepreneur
Challenges, roadblocks, and recurring failures moving forward despite all this makes you a perseverant leader. Setting a perfect example of a perseverant leader we have Joe Sernio, the Founder and CEO of Shoreline Media Marketing. His journey covers failures, mistakes wrong roads, and the ultimate win.
At the age of 20, Joe’s dad passed away on his 45th birthday. Being close to his father, he sure was devastated. All his life, Joe’s father had instilled one simple rule with two words “Work Hard”—which became a life-changing rule for Joe. As a recent graduate of The Chubb Institute, and dealing with the loss of his dad he decided to stick by the rule and work hard to pursue his career.
Joe always wanted to be part of an independent business. So he ventured into the restaurant business as a young entrepreneur. Joe, with his uncle and cousin, started a restaurant in Jersey City. Soon Joe developed an interest in acting and thought of pursuing his love for film and television. The restaurant being right across the Hudson played a huge role. This helped Joe to land major roles on television shows, movies, print, and more. Soon, he got involved with marketing and worked on each project promoting him, or the business he built a marketing machine for all. “I saw what marketing can do and most importantly I started to see what websites can do. I started building marketing plans for my projects, film projects, friends’ businesses, etc. I remember sitting in dressing rooms on All My Children on a break mapping out website structures and flyers for friends,” said Joe.
In general, life throws challenges at everyone and there are no exceptions. But how you react to these challenges and how you overcome them, separates you from the crowd. Sticking by the rule of “Work Hard”, Joe has always tried to deliver his best and better than everyone else.
“We may get to a point in our lives where we can’t work hard. Whether it be age or whatever, but wouldn’t be better if we got to a point where we did not NEED to work hard?”
When Joe officially began his journey with Shoreline, the approach was different from what it is today. He started from a bedroom in freehold New Jersey. From there, he moved to one bedroom in Belmar NJ. Back then, he managed every role and responsibility. Walking parallel to the trends, he instilled all the marketing services required and if he was unaware of any, he learned them. Joe had a vision and he went for it. Being aware of the potential of marketing, he grew the business according to the shift in demands and trends. Over the years, he studied every industry and analyzed what would work the best for them.
The strength of online presence has only grown with time; this means hampering the online reputation can majorly cost the brand. The website must distinguish itself from the competition and also control where and how does the website appears in search as all this contribute towards the company’s success. The Award-winning SEO Agency, Shoreline Media Marketing is a company built on honesty, quality, and trust that understands the importance of these factors and how to achieve them in a way that works best for the clients.
“I’m a little different than most because I love competition. Whatever anyone thinks they can do better I will do better or at least work my ass off trying. It’s the fuel in growth.”
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Categorised in: The Shoreline Blog
This post was written by Shoreline Content Team