Social Media Marketing Process

THE SOCIAL MEDIA MARKETING PROCESS

Spark an Undeniable Buzz for Your Brand & Engage in a Fresh, New Social Media Marketing Strategy with Shoreline. Turn Your Likes into LEADS.

Social Media Marketing

The process that we put into Social Media Marketing is pretty simple from a user standpoint. There is no better way to communicate & engage with your current & perspective customers than with a strong social media presence. Social Media grants you the ability to interact every single day with your customers to market your product or business, while obtaining valuable feedback on your services. You must set yourself apart from your competitors & create a unique presence that showcases your brand & most importantly, helps reach out to new customers with our ideas & strategies that have proven to generate leads for any type of business. Shoreline Media will work with you every step of the way to understand your current marketing strategies & how best to apply them to the different social media platforms available.

  • Facebook and Twitter Keyword Targeting

  • Faecbook Location Targeting

  • Facebook and Twitter Page Targeting

  • Instagram Marketing

  • LinkedIn Marketing

  • Email Address Targeting using Facebook Custom Audiences .. and more.

Social Media Marketing

GETTING SOCIAL – THE SOCIAL STAGE

The Shoreline Team will meet with you and start planning out the first phase of your Social Media Marketing plan. Certain questions like:

  • Before anything… Do you have access to all of your accounts?
  • Are you Social accounts and feeds tied into your website?
  • Do you have a “Page” rather than “Profile”
  • What do you Social Media accounts look like?
  • Are they designed properly?
  • How are you currently managing Leads, Likes, Follows and other interaction on your Social Network?
  • What type of Re-Marketing are you involved in?

Things like that just to start off.  Once we get the basics down and really see what we have and do not have then we can get right into Phase 2. Please keep in mind that if a client does NOT have access to their pages or does not have a page we can create them. We STRONGLY recommend trying to get as much access as you can to all of your pages if you were not in control of them. This will help us eliminate duplicate business pages or listings if pages need to be created or recreated.

ACCOUNT CREATION & BUSINESS CENTER

In the second phase Shoreline Media will connect a new Business account to our business account which is monitored by the advertising team at Facebook. That’s right. Everything we do is also viewed by Facebook to be sure that all areas are working correctly and working for you.

Once our Representative comes back and approves your account we can then start the process of building your campaign. Your campaign will target a specific target list. The team will go over exactly what you want to target and start to build the campaign.

CAMPAIGN BUILD, TARGETING & TRACKING

In this phase your campaign will be built into your new advertising account. Using the knowledge, technique and Guidelines that we have perfected The Shoreline Team will build your campaign based on your budget and target audience. Your budget can be set per day or a set budget per month. The campaign can target such areas as:

  • Competitor pages
  • Key Phrases used on Social Media
  • Hashtags
  • Salary
  • Age
  • Marital Status .. and more

Once these areas are all tied into the campaign we then start the design aspect of the campaign to be sure that the campaign matches your brand. Our proven technique will show you how we target the exact audience you want to target.

Once the campaign is 100% created and ready to run we can pick our schedule and set the start time.

Tracking is then taken from the campaign and added to such areas as Websites, Landing pages, forms, etc. to track how man visitors we are getting from that campaign.

ENGAGEMENT & SCHEDULING

Your campaign is ready to start so now it’s time to go over your post schedule and ideas for engagement. During this phase we can post and interact using such things as Contests, Coupons and more.

Shoreline will put together a plan to carefully post and interact with your new visitors and new “Likes” on your pages and profiles. We will carefully plan and design a program based on your business and services that will work to gain interaction through all Social Media Networks.

These posts will work not only on Facebook  but span across all of your profiles you may have such as LinkedIn, Twitter, Google Plus and more.

Once your post plan is scheduled and the campaign is activated you are on your way!

LET THE LIKES BEGIN

Congratulations! Your Social Media Marketing Plan is in place. You will now work closely with our Social Media Team to get the best possible results you can out of your Social Media Marketing Program.

You Social Media Marketing Program can be worked into and should be worked into all areas of your online network such as Websites, Email Marketing, Landing pages and more. If any of these are services you are NOT using talk to your Shoreline Media Representative for more information on how all of your online tools can help with your Social Media Marketing Plan.

What Our Clients Have To Say:

Digital Solutions for the Modern Web

9 Years of GREAT work by a GREAT team! ALWAYS Exceeding expectations! Thank you!

9 Years of GREAT work by a GREAT team! ALWAYS Exceeding expectations! Thank you!

Atlantic Leak Detection, Shoreline Media Marketing

| Atlantic Leak Detection

Atlantic Leak Detection, Shoreline Media Marketing

| Atlantic Leak Detection

It has led to MASSIVE exposure in the Clinton area and a tremendous amount of business for me. Without, Shoreline, my exposure would be limited. The internet is a virtual yellow pages and if you want visibility on your investment... Read More

It has led to MASSIVE exposure in the Clinton area and a tremendous amount of business for me. Without, Shoreline, my exposure would be limited. The internet is a virtual yellow pages and if you want visibility on your investment (VOI), get with Joe at Shoreline. They are reliable, available and most importantly experts at there craft. I strongly suggest aligning with them.

| The Max Challenge – Clifton, NJ

| The Max Challenge – Clifton, NJ

My company, K9 Resorts, is a franchise company and we have specific needs that Shoreline Media is able to take care of. They are the most accessible and responsive company we have delt with thus far and the results prove... Read More

My company, K9 Resorts, is a franchise company and we have specific needs that Shoreline Media is able to take care of. They are the most accessible and responsive company we have delt with thus far and the results prove they know the Franchise industry.

K9 Resorts, Shoreline Media Marketing

| Jason Parker, K9 Resorts

K9 Resorts, Shoreline Media Marketing

| Jason Parker, K9 Resorts

We had an outstanding Trial Class/Kick Off on January 5th and the instructors indicated that it was the biggest kick off ever for THE MAX Lewes DE. This was all thanks to The Shoreline Media Team. Running an amazing well-known... Read More

We had an outstanding Trial Class/Kick Off on January 5th and the instructors indicated that it was the biggest kick off ever for THE MAX Lewes DE. This was all thanks to The Shoreline Media Team. Running an amazing well-known franchise takes time and thanks to your team you are helping us make this happen!! Our memberships are up since we took over and momentum is positive. Thank YOU!

| Jerry, The Max Challenge – Lewes, DE

| Jerry, The Max Challenge – Lewes, DE

One of the best Web, SEO and Social Media companies i have ever had! These guys are top notch. Amazing customer support and most of all amazing results. Joe and his team literally takes care of any area of our... Read More

One of the best Web, SEO and Social Media companies i have ever had! These guys are top notch. Amazing customer support and most of all amazing results. Joe and his team literally takes care of any area of our web marketing. Our Arizona based business has seen a HUGE return!

Worlock Heating and Air Conditioning, Shoreline Media Marketing

| Worlock Heat & AC

Worlock Heating and Air Conditioning, Shoreline Media Marketing

| Worlock Heat & AC

Can not thank you guys enough. Absolutely amazing work and what an unbelievable team. Their approach has had a huge return on our investment!!!

Can not thank you guys enough. Absolutely amazing work and what an unbelievable team. Their approach has had a huge return on our investment!!!

| Appliance Parts America

| Appliance Parts America

We have been with Shoreline for about 4 years now and there’s not one thing I would change. Every single year we see an increase in our return and never have to worry. The most professional team we have ever... Read More

We have been with Shoreline for about 4 years now and there’s not one thing I would change. Every single year we see an increase in our return and never have to worry. The most professional team we have ever worked with AND we see them on a regular basis! Thank you team Shoreline

Regency Memory Care Club, Shoreline Media Marketing

| Regency Memory Care

Regency Memory Care Club, Shoreline Media Marketing

| Regency Memory Care

Joe and the Shoreline team could not have done a better job with my website. The number of clients and friends who tell me on a daily basis how much they like my website is a testament to this fact!... Read More

Joe and the Shoreline team could not have done a better job with my website. The number of clients and friends who tell me on a daily basis how much they like my website is a testament to this fact! They far exceeded all of my expectations, and their customer service is beyond belief.. Often times, I would get replies to my email questions within minutes! I rarely recommend companies to my friends, but I would recommend Joe and Shoreline Media any day of the week. Class people, highest quality product/service, and reliable. Cant beat that as far as I’m concerned .

| Brett Raskin, The Raskin Group

| Brett Raskin, The Raskin Group

“This is my second Testimonial on Joe Sernio and Web Solutions NJ. Joe was recommended to me by a friend. When I met Joe, I was truly in a dilemma. The web designer I was using just disappeared into thin... Read More

“This is my second Testimonial on Joe Sernio and Web Solutions NJ. Joe was recommended to me by a friend. When I met Joe, I was truly in a dilemma. The web designer I was using just disappeared into thin air and left me in a bind! Joe came to my rescue. Not only was he extremely helpful and very knowledgeable, but he understood my needs and worked with me regarding costs. He made several suggestions, all of which made a great deal of difference to the look of the site and the functionality! The website is so professional looking now and easy for me to access, make changes and do updates! Joe was truly a God send. I am thrilled with the new website and highly recommend Joe as he is reliable and conscientious!”

| Francine Girimonte Les Bijoux, LLC

| Francine Girimonte Les Bijoux, LLC

“I have been working with Shoreline Media for several months from development and SEO to management of our website.  They developed a very professional site that is easy to navigate and gets our top pieces of information in front ot... Read More

“I have been working with Shoreline Media for several months from development and SEO to management of our website.  They developed a very professional site that is easy to navigate and gets our top pieces of information in front ot the viewer right on the home page.  The hardest part of a website is managing it and keeping it current.  I started using Shoreline’s services approximately 2 months ago and have already noticed a ton more calls coming into our office from the website.  To say the least their management of the site has been ideal.  Any changes we make are done very efficiently and in a timely manner.  I am very appreciative of there work and recommend there services highly.”

| Dr. Tom Gustafson The Active Healing Center

| Dr. Tom Gustafson The Active Healing Center

“I just want to thank Shoreline Media Marketing for doing and continuing such a wonderful & Amazing job with my website and marketing and in a short time period. I already have seen huge jumps  in visits since you implemented... Read More

“I just want to thank Shoreline Media Marketing for doing and continuing such a wonderful & Amazing job with my website and marketing and in a short time period. I already have seen huge jumps  in visits since you implemented your skills to get my sites up on the search engines pages.  You have bent over backwards to make sure I was happy with my sites and you still update me with newer gadgets installed in my sites.  Not only did you take a site that was so outdated and under utilized but you streamlined both of my businesses to get the most out of my business on the web.  I thank you for your professionalism and I thank you for making my business look that much better.”

| George Lyristis The Bistro at Red Bank Zoe an American Bistro

| George Lyristis The Bistro at Red Bank Zoe an American Bistro

“I have used Shoreline for both of my retail business’s..They are experts at what they do and always keep me informed along the way.. I have never worked with such a nice, professional, competent group as I have with Shoreline…... Read More

“I have used Shoreline for both of my retail business’s..They are experts at what they do and always keep me informed along the way.. I have never worked with such a nice, professional, competent group as I have with Shoreline… Both my websites are extremely successful, and I owe it to Shoreline… I highly recommend and you will be extremely happy if you choose them..”

| Christie Maruka Fashion Fix

| Christie Maruka Fashion Fix

“Dear Joe and Shoreline Media Marketing. Meredith is flying with her website. She has won two awards and is being honored for a third in the middle school. The County is also recognizing her efforts with a proclamation! They have... Read More

“Dear Joe and Shoreline Media Marketing. Meredith is flying with her website. She has won two awards and is being honored for a third in the middle school. The County is also recognizing her efforts with a proclamation! They have also written an amazing article on her in The Colts Neck Journal. We will refer you forever!!! Please let us know how else we can show our appreciation and gratitude for your amazing work in getting Chain Reaction Reviews up and running. Thank you so so much.

| Liz and Meredith Gallagher

| Liz and Meredith Gallagher

“I have worked with Joe and Shoreline Media for little over a year now. As a busy business owner and fitness coach at Strive Fitness Bootcamp finding the time to keep my site ranking on search engines and keeping it... Read More

“I have worked with Joe and Shoreline Media for little over a year now. As a busy business owner and fitness coach at Strive Fitness Bootcamp finding the time to keep my site ranking on search engines and keeping it optimized is pretty time consuming. Joe and his staff have helped me so much from creating a kick butt website to simply getting people to our site and capturing more leads. Along with the site, Landing Pages, Squeeze pages and more the leads do not stop!! They have done an awesome job and I’m very happy with their service.

| Tom Babyak Owner, Strive Fitness Bootcamp

| Tom Babyak Owner, Strive Fitness Bootcamp

“Highly recommend! Joe & his staff are very professional & knowledgeable. Great ideas & communication. I was also impressed with their patience & willingness to help a novice like myself. Thank you for all your hard work, I’m extremely happy... Read More

“Highly recommend! Joe & his staff are very professional & knowledgeable. Great ideas & communication. I was also impressed with their patience & willingness to help a novice like myself. Thank you for all your hard work, I’m extremely happy with my website!

| Patti Fiasconaro Owner, Nursery Art Gallery

| Patti Fiasconaro Owner, Nursery Art Gallery

“A huge THANK YOU to Joe and his team over at Shoreline Media. Not only is our website exactly what I wanted but their marketing strategies and Social Media implementation is working wonders for Tommy’s. Professional, Affordable and results. Thank... Read More

“A huge THANK YOU to Joe and his team over at Shoreline Media. Not only is our website exactly what I wanted but their marketing strategies and Social Media implementation is working wonders for Tommy’s. Professional, Affordable and results. Thank you Shoreline Media”
Tommy’s Coal Fired Pizza,
Brick NJ, Red Bank NJ, Oakhurst NJ

Tommy's Coal Fired Pizza, Shoreline Media Marketing

| Tommy’s Coal Fired Pizza

Tommy's Coal Fired Pizza, Shoreline Media Marketing

| Tommy’s Coal Fired Pizza

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