Pulling Ahead Of The Competition
March 24, 2020 10:46 am
One of the hallmarks of top-tier marketing is an unflinching ability to keep a finger on the pulse, especially during times of turbulence or economic upheaval. The most successful marketing efforts recognize, analyze and adjust to trends and changes in the marketplace and society writ large and remain fluid enough to change course when required.
First, a deep breath… We know this sucks!
Now, more than ever, is a time to be clear-headed, to think strategically about how the current situation impacts your business. Is your current marketing plan relevant in our current reality? What opportunities are now presented?
There is a delicate balance to be struck here. A crisis is not a time for exploitative behavior, reactionary decisions or a focus on making short-terms gains from a panicked customer base. But there are valuable moves and adjustments to be made that could help alleviate some strain and stress on your business in the near-term, and lead to huge upsides when this pandemic subsides. Now is a time to position your company as a leader.
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Categorised in: The Shoreline Blog
This post was written by Joe Sernio