Migrating to Google Analytics 4

Migrating to Google Analytics 4

The new Google Analytics 4 (GA4) and how to migrate

Avoid disruption of your tracking, and Google Ads campaigns by completing your setup BEFORE July 1, 2023.

What To Know

Google Analytics 4 is replacing Universal Analytics. On July 1, 2023, all standard Universal Analytics properties will stop processing data. (360 Universal Analytics properties with a current order will receive a one-time processing extension ending on July 1, 2024.)

With the deadline rapidly approaching, it’s imperative that you start migrating the standard UA properties to Google Analytics 4 now to avoid disruptions with tracking and Google Ads campaigns using Universal Analytics conversions and audiences after July 1, 2023.

In doing so, you’ll ensure you continue collecting data – and don’t lose insights that power your business and marketing campaigns.

An overview of what’s changing – and how you can help

  • On July 1, 2023, standard Universal Analytics properties will stop processing new data
  • You and your clients will still be able to access historical data, but not updated reports or metrics about their app or website performance
  • You can help clients switch to Google Analytics 4 with our setup guide

Get Started With The Google Support Docs Here

How to migrate to Google Analytics 4

Add a Google Analytics 4 property (to a site that already has Analytics)

  • In Google Analytics, click Settings Admin (lower left).
  • In the Account column, make sure that your desired account is selected. (If you only have one Google Analytics account, it’s already selected.)
  • In the Property column, select the Universal Analytics property that currently collects data for your website.
  • In the Property column, click GA4 Setup Assistant. It’s the first option in the Property column.
  • Click Get Started under I want to create a new Google Analytics 4 property.
  • In the Create a new Google Analytics 4 property pop-up screen, you’ll have one of the following options, depending on how your site is currently tagged:
  • Create and continue. Click this button to continue to the Set up a Google tag page (step 7).
  • Create property. If you see this option, this means that Analytics can reuse your existing Universal Analytics tagging for your GA4 property. Analytics will create a connected site tag between your Universal Analytics and GA4 properties. Select this option and skip to the Next steps with your new GA4 property section.
  • Note for advanced users: This option implements standard data collection for your GA4 property. If you’ve implemented any custom tags for your UA property, review these considerations for additional steps.
  • On the Set up a Google tag page, select the option that best describes your situation and follow the instructions to finish creating your new GA4 property:

Read The Full Set of Steps Here

Advanced setup needs (if applicable)

Map Universal Analytics custom events to Google Analytics 4
Only necessary if you have Category/Action/Label events

Migrate ecommerce measurement
Only necessary if you have e-commerce events

Import data
Enhance your reporting with more data sources

Link to BigQuery
Search and manage large Analytics data sets

If your business generates user IDs, use them for cross-platform, cross-device reporting in Google Analytics

Measurement protocol
Collect and send data to Google Analytics from a broad range of online and offline environments

Find the GA4 feature for your use case
The migration reference maps Universal Analytics functionality to the corresponding Google Analytics 4 functionality


For More Information and support on migrating to your new Google Analytics 4, you can follow the Google Support options HERE






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This post was written by Shoreline Content Team