Marketing For CBD Websites & eCommerce

The CBD customer base is rapidly growing, and like consumers in any other industry today—many are seeking out the CBD brands and products using the internet.

Marketing For CBD Websites

CBD Informational & eCommerce Websites

The CBD industry is among the hottest around, predicted to surpass $20 billion in U.S. sales by 2024 by leading cannabis researchers BDS Analytics and Arcview Market Research. The CBD customer base is rapidly growing, and—like consumers in any other industry today—many are seeking out the CBD brands and products using the internet.

If you are a CBD business of any type, you will want to be sure that your Search Engine Optimization (SEO) strategy is designed to get in front of this burgeoning wave of web traffic. Not doing so will cost you sales, brand recognition, and more. Here are some guidelines to consider when building a result-oriented marketing strategy for your CBD business.

    
With SEO, Especially CBD SEO, Content Remains King

    The purpose of SEO is to improve your website’s visibility and increase the amount of highly qualified traffic through organic search results. It is a long-term play, a strategy that gains strength and increases returns over time. It takes some patience, but if done right SEO delivers unrivaled ROI and can be a top lead generator since the leads you are funneling in have already expressed an interest in your product via their search terms.

    One of the ways that CBD businesses can boost their site’s SEO ranking is through consistent publishing or useful, authoritative content. Because the CBD industry is so new, many people have questions about the products, the science behind them, and how they work. And these people are searching out this information online, just as they are searching out the products.

    This grants a prime opportunity to establish yourself as a reliable source of information regarding your CBD products and populate your page with content built to answer the popular questions of a growing consumer base. The more your pages are shared, linked, and sourced by other websites, the more Google, Bing and other search engines will recognize your site as an authority on the subject and the higher you’ll land in search engine results pages (SERPS).

We are extremely happy working with the Shoreline Media team, they are extremely efficient, and their support is like no other. We get very satisfactory answers to all of our questions. Ashley is an exceptional girl, who helps us with... Read More

We are extremely happy working with the Shoreline Media team, they are extremely efficient, and their support is like no other. We get very satisfactory answers to all of our questions. Ashley is an exceptional girl, who helps us with everything. We started seeing results sooner than expected and the custom strategy they put together was amazing and [email protected]!! Thank you very much for all of the help you give us!

Cleaning Service SEO

| Carmen’s Cleaning Service

Cleaning Service SEO

| Carmen’s Cleaning Service

9+ Years of GREAT work by a GREAT team! ALWAYS Exceeding expectations! Thank you!

9+ Years of GREAT work by a GREAT team! ALWAYS Exceeding expectations! Thank you!

Atlantic Leak Detection, Shoreline Media Marketing

| Atlantic Leak Detection

Atlantic Leak Detection, Shoreline Media Marketing

| Atlantic Leak Detection

It has led to MASSIVE exposure in the Clinton area and a tremendous amount of business for me. Without, Shoreline, my exposure would be limited. The internet is a virtual yellow pages and if you want visibility on your investment... Read More

It has led to MASSIVE exposure in the Clinton area and a tremendous amount of business for me. Without, Shoreline, my exposure would be limited. The internet is a virtual yellow pages and if you want visibility on your investment (VOI), get with Joe at Shoreline. They are reliable, available and most importantly experts at there craft. I strongly suggest aligning with them.

| The Max Challenge – Clinton, NJ

| The Max Challenge – Clinton, NJ

My company, K9 Resorts, is a franchise company and we have specific needs that Shoreline Media is able to take care of. They are the most accessible and responsive company we have delt with thus far and the results prove... Read More

My company, K9 Resorts, is a franchise company and we have specific needs that Shoreline Media is able to take care of. They are the most accessible and responsive company we have delt with thus far and the results prove they know the Franchise industry.

K9 Resorts, Shoreline Media Marketing

| Jason Parker, K9 Resorts

K9 Resorts, Shoreline Media Marketing

| Jason Parker, K9 Resorts

We had an outstanding Trial Class/Kick Off on January 5th and the instructors indicated that it was the biggest kick off ever for THE MAX Lewes DE. This was all thanks to The Shoreline Media Team. Running an amazing well-known... Read More

We had an outstanding Trial Class/Kick Off on January 5th and the instructors indicated that it was the biggest kick off ever for THE MAX Lewes DE. This was all thanks to The Shoreline Media Team. Running an amazing well-known franchise takes time and thanks to your team you are helping us make this happen!! Our memberships are up since we took over and momentum is positive. Thank YOU!

| Jerry, The Max Challenge – Lewes, DE

| Jerry, The Max Challenge – Lewes, DE

One of the best Web, SEO and Social Media companies i have ever had! These guys are top notch. Amazing customer support and most of all amazing results. Joe and his team literally takes care of any area of our... Read More

One of the best Web, SEO and Social Media companies i have ever had! These guys are top notch. Amazing customer support and most of all amazing results. Joe and his team literally takes care of any area of our web marketing. Our Arizona based business has seen a HUGE return!

Worlock Heating and Air Conditioning, Shoreline Media Marketing

| Worlock Heat & AC

Worlock Heating and Air Conditioning, Shoreline Media Marketing

| Worlock Heat & AC

Can not thank you guys enough. Absolutely amazing work and what an unbelievable team. Their approach has had a huge return on our investment!!!

Can not thank you guys enough. Absolutely amazing work and what an unbelievable team. Their approach has had a huge return on our investment!!!

| Appliance Parts America

| Appliance Parts America

We have been with Shoreline for about 4 years now and there’s not one thing I would change. Every single year we see an increase in our return and never have to worry. The most professional team we have ever... Read More

We have been with Shoreline for about 4 years now and there’s not one thing I would change. Every single year we see an increase in our return and never have to worry. The most professional team we have ever worked with AND we see them on a regular basis! Thank you team Shoreline

Regency Memory Care Club, Shoreline Media Marketing

| Regency Memory Care

Regency Memory Care Club, Shoreline Media Marketing

| Regency Memory Care

Joe and the Shoreline team could not have done a better job with my website. The number of clients and friends who tell me on a daily basis how much they like my website is a testament to this fact!... Read More

Joe and the Shoreline team could not have done a better job with my website. The number of clients and friends who tell me on a daily basis how much they like my website is a testament to this fact! They far exceeded all of my expectations, and their customer service is beyond belief.. Often times, I would get replies to my email questions within minutes! I rarely recommend companies to my friends, but I would recommend Joe and Shoreline Media any day of the week. Class people, highest quality product/service, and reliable. Cant beat that as far as I’m concerned .

| Brett Raskin, The Raskin Group

| Brett Raskin, The Raskin Group

“This is my second Testimonial on Joe Sernio and Web Solutions NJ. Joe was recommended to me by a friend. When I met Joe, I was truly in a dilemma. The web designer I was using just disappeared into thin... Read More

“This is my second Testimonial on Joe Sernio and Web Solutions NJ. Joe was recommended to me by a friend. When I met Joe, I was truly in a dilemma. The web designer I was using just disappeared into thin air and left me in a bind! Joe came to my rescue. Not only was he extremely helpful and very knowledgeable, but he understood my needs and worked with me regarding costs. He made several suggestions, all of which made a great deal of difference to the look of the site and the functionality! The website is so professional looking now and easy for me to access, make changes and do updates! Joe was truly a God send. I am thrilled with the new website and highly recommend Joe as he is reliable and conscientious!”

| Francine Girimonte Les Bijoux, LLC

| Francine Girimonte Les Bijoux, LLC

“I have been working with Shoreline Media for several months from development and SEO to management of our website.  They developed a very professional site that is easy to navigate and gets our top pieces of information in front ot... Read More

“I have been working with Shoreline Media for several months from development and SEO to management of our website.  They developed a very professional site that is easy to navigate and gets our top pieces of information in front ot the viewer right on the home page.  The hardest part of a website is managing it and keeping it current.  I started using Shoreline’s services approximately 2 months ago and have already noticed a ton more calls coming into our office from the website.  To say the least their management of the site has been ideal.  Any changes we make are done very efficiently and in a timely manner.  I am very appreciative of there work and recommend there services highly.”

| Dr. Tom Gustafson The Active Healing Center

| Dr. Tom Gustafson The Active Healing Center

“I just want to thank Shoreline Media Marketing for doing and continuing such a wonderful & Amazing job with my website and marketing and in a short time period. I already have seen huge jumps  in visits since you implemented... Read More

“I just want to thank Shoreline Media Marketing for doing and continuing such a wonderful & Amazing job with my website and marketing and in a short time period. I already have seen huge jumps  in visits since you implemented your skills to get my sites up on the search engines pages.  You have bent over backwards to make sure I was happy with my sites and you still update me with newer gadgets installed in my sites.  Not only did you take a site that was so outdated and under utilized but you streamlined both of my businesses to get the most out of my business on the web.  I thank you for your professionalism and I thank you for making my business look that much better.”

| George Lyristis The Bistro at Red Bank Zoe an American Bistro

| George Lyristis The Bistro at Red Bank Zoe an American Bistro

“I have used Shoreline for both of my retail business’s..They are experts at what they do and always keep me informed along the way.. I have never worked with such a nice, professional, competent group as I have with Shoreline…... Read More

“I have used Shoreline for both of my retail business’s..They are experts at what they do and always keep me informed along the way.. I have never worked with such a nice, professional, competent group as I have with Shoreline… Both my websites are extremely successful, and I owe it to Shoreline… I highly recommend and you will be extremely happy if you choose them..”

| Christie Maruka Fashion Fix

| Christie Maruka Fashion Fix

“Dear Joe and Shoreline Media Marketing. Meredith is flying with her website. She has won two awards and is being honored for a third in the middle school. The County is also recognizing her efforts with a proclamation! They have... Read More

“Dear Joe and Shoreline Media Marketing. Meredith is flying with her website. She has won two awards and is being honored for a third in the middle school. The County is also recognizing her efforts with a proclamation! They have also written an amazing article on her in The Colts Neck Journal. We will refer you forever!!! Please let us know how else we can show our appreciation and gratitude for your amazing work in getting Chain Reaction Reviews up and running. Thank you so so much.

| Liz and Meredith Gallagher

| Liz and Meredith Gallagher

“I have worked with Joe and Shoreline Media for little over a year now. As a busy business owner and fitness coach at Strive Fitness Bootcamp finding the time to keep my site ranking on search engines and keeping it... Read More

“I have worked with Joe and Shoreline Media for little over a year now. As a busy business owner and fitness coach at Strive Fitness Bootcamp finding the time to keep my site ranking on search engines and keeping it optimized is pretty time consuming. Joe and his staff have helped me so much from creating a kick butt website to simply getting people to our site and capturing more leads. Along with the site, Landing Pages, Squeeze pages and more the leads do not stop!! They have done an awesome job and I’m very happy with their service.

| Tom Babyak Owner, Strive Fitness Bootcamp

| Tom Babyak Owner, Strive Fitness Bootcamp

“Highly recommend! Joe & his staff are very professional & knowledgeable. Great ideas & communication. I was also impressed with their patience & willingness to help a novice like myself. Thank you for all your hard work, I’m extremely happy... Read More

“Highly recommend! Joe & his staff are very professional & knowledgeable. Great ideas & communication. I was also impressed with their patience & willingness to help a novice like myself. Thank you for all your hard work, I’m extremely happy with my website!

| Patti Fiasconaro Owner, Nursery Art Gallery

| Patti Fiasconaro Owner, Nursery Art Gallery

“A huge THANK YOU to Joe and his team over at Shoreline Media. Not only is our website exactly what I wanted but their marketing strategies and Social Media implementation is working wonders for Tommy’s. Professional, Affordable and results. Thank... Read More

“A huge THANK YOU to Joe and his team over at Shoreline Media. Not only is our website exactly what I wanted but their marketing strategies and Social Media implementation is working wonders for Tommy’s. Professional, Affordable and results. Thank you Shoreline Media” Tommy’s Coal Fired Pizza, Brick NJ, Red Bank NJ, Oakhurst NJ
Tommy's Coal Fired Pizza, Shoreline Media Marketing

| Tommy’s Coal Fired Pizza

Tommy's Coal Fired Pizza, Shoreline Media Marketing

| Tommy’s Coal Fired Pizza

X

A Powerful Marketing Structure

Expert CBD SEO Strategy

Guaranteed Results

Not All Content is Equal

To maximize your CBD SEO performance, you will want to focus on a few things, including your website’s Domain Authority, the overall quality of your posts, and the level of competition in your space. One of the drivers of a stronger Domain Authority score is a well-populated website with content built to answer the questions people are asking (searching) the most. So as you publish CBD content to your site, you will want to get a leg up by doing a little keyword research to determine what CBD-related answers your target demographic is searching for.

Keyword Research

By doing some preliminary keyword research, you can be sure that the content you are publishing is crafted to correspond with the most popular CBD-related searches. Otherwise, it’s likely that people won’t find your content, even if it’s great stuff.

When researching what keywords to target in your content, keep in mind that being more specific and using long-tail keywords over broad ones is beneficial for a couple of reasons.

Let’s say you are a CBD energy drink company. For one, broad terms like “CBD” will be used so commonly that it will be nearly impossible for your site to become a top-ranked result for that term alone. This term just appears in so many places already. In addition, this broad term applies to myriad products—anything CBD related. So yes, in theory, you would be connecting with consumers searching out CBD products, but are these the highest-quality leads you can find? No, they are not.

Using a specific, long-tail keyword like “CBD drinks” or better yet “CBD energy drinks” helps solve both of these problems. Not only will it be easier for your page to rank in returning results for a more specific search like this because there are fewer pages writing content to satisfy this search than the broad “CBD,” but also, the hits you receive are known to be seeking your type of product, or information on that product, specifically. These leads are far more likely to convert.

ABC Method

Make sure you are in incognito mode, so that your results are not affected by traffic cookies, and use Google to do a bit of keyword mining. Going through the alphabet, see what search terms are suggested highest for each letter of the alphabet followed by CBD. Or you can put CBD first. For instance, what are the most common searches suggested by Google when you type in “a CBD” or “b CBD,” “CBD c” and so on. This will give you some ideas for popular CBD searches that are both more specific and relevant to the product or service you are advertising.

Related Searches

Another useful and efficient way to identify high ranking keywords to incorporate into your content is through browsing suggested “related searches.” When you search “CBD energy drinks,” what are the related searches that Google suggests at the bottom of the page? Use these terms in your content as they are the ones frequently used to inquire about a product like yours.

Think creatively – what are your potential customers asking? How can you build those answers into your content?

Use Keyword Research Tools

Sites like Moz.com and Ahrefs.com offer a number of different SEO tools that will be valuable in your keyword research. These sites provide important metrics for keywords, like search volume and keyword difficulty. The most ideal search terms will be ones with low keyword difficulty and high search volume.

Create Smart Pages

Using the search and keyword information you gathered, create content ideas that provide answers to the most relevant and frequently searched questions on search engines. One way to include both frequently asked questions and their answers on your page is to publish an FAQ page.

Build out the questions as subheadings separate from the main body text below each question. Not only will this help you address many popular topics in one place—you can always expound on them in individual posts—but this page will give you a word count bump, which will help boost your authority on a targeted keyword or topic.

Build and Submit a Sitemap

A sitemap is a simple list of the pages on your website in XML format that is easy for Google and other search engines to read. Sitemaps are particularly important for new businesses or sites with a low domain authority that is looking to establish a presence and has their pages indexed on these search engines. While submitting a sitemap itself doesn’t automatically make Google index your pages, it does, in effect, submit your pages for consideration as authoritative pages worth indexing for CBD related search.

Establish Links, Both Internal and External

Links are crucial to SEO, and a site that has a lot of backlinks from relevant and respected external sites will rank well in search results. While a plethora of backlinks is the ultimate goal, establishing them takes time and the continued production of quality content.

While you get that ball rolling, you can also focus on internal links, which have been proven to be valuable to SEO as well. As you continue to create and publish original content, including links between related articles on your site. The more you establish these internal links, the faster pages will get indexed and the better the pages will perform, especially if one of the linked pages already has a decent ranking.

Embrace the Power of Social Media

Sharing the content you create on social media channels like Facebook, Instagram, and Twitter is an effective way to drive increased traffic back to your website. And increased traffic = more leads. Because of the way these platforms encourage user interaction and sharing when you share content on social media you have the potential to reach an unlimited number of people. Not only does the sharing and liking of content drive new eyeballs to your site and encourage new brand inquiries, but with greater visibility of your content, you have a greater chance of building backlinks and establishing brand loyalty.

A Plan Worth Investing In

These techniques are but a few in an increasingly valuable SEO toolbox. Need help with an SEO strategy for your CBD business? At Shoreline, we pride ourselves on our transparency and cutting-edge solutions. There are no shady black hat tactics here. With us you get savvy, forward-thinking strategies, proven time and time again to deliver high quality leads at a fraction of the cost of other marketing strategies.

Get Started.

Are you ready to take your digital presence to the next level?

Let's Talk

We're Growing!

Want to Grow With Us?

Careers