With SEO, Especially CBD SEO, Content Remains King
The purpose of SEO is to improve your website’s visibility and increase the amount of highly qualified traffic through organic search results. It is a long-term play, a strategy that gains strength and increases returns over time. It takes some patience, but if done right SEO delivers unrivaled ROI and can be a top lead generator since the leads you are funneling in have already expressed an interest in your product via their search terms.
One of the ways that CBD businesses can boost their site’s SEO ranking is through consistent publishing or useful, authoritative content. Because the CBD industry is so new, many people have questions about the products, the science behind them, and how they work. And these people are searching out this information online, just as they are searching out the products.
This grants a prime opportunity to establish yourself as a reliable source of information regarding your CBD products and populate your page with content built to answer the popular questions of a growing consumer base. The more your pages are shared, linked, and sourced by other websites, the more Google, Bing and other search engines will recognize your site as an authority on the subject and the higher you’ll land in search engine results pages (SERPS).