Marketing Automation Services
At Shoreline Media Marketing, we believe that marketing automation services can be a critical part of an online marketing campaign. Marketing automation is the use of software to automate some marketing processes. The most frequently automated processes include campaign management, customer segmentation, and customer data integration. When done correctly, marketing automation is a results-driven process that tracks what works and helps you determine the direction for future marketing campaigns.
One of the concerns that modern businesses have about marketing automation is that they fear it will reduce their ability to personalize communications with customers. For some people, the term raises the specter of old-school spam. However, modern marketing automation has nothing in common with early mass-marketing tools that used the internet for communication. Instead of reducing personalization, modern marketing automation software allows you to tailor your approach to specific groups of customers, focusing on what those customers have responded to in the past in order to predict what they are most likely to respond to in the future.
Before tackling automation, we start with a comprehensive content marketing plan. Content marketing plans take SEO into account, but also look at the types of content your existing customers want to find on your website. Working together, we can develop a content roll-out calendar, which ensures a constant stream of new content for your website, which is important for SEO, and which can be tied into automated marketing campaigns.
Next, we consider what platform is right for your business. You may already have some type of marketing automation platform and might be disappointed by the results. This is not unusual; the wrong choice of marketing automation software or underutilized software may not result in any increase in ROI. We can assess your current system to see whether it is meeting your needs, make recommendations on how to improve performance, or suggest that you implement another system. We do not recommend a standard system for our clients, because different types and sizes of businesses have different automation service needs. Therefore, we base our recommendations on your needs.
Once you have selected a platform, we optimize its configuration for your company’s needs, integrating any other software that will interact with the marketing automation software. We provide the support and training you need to keep the software working for you. By making the process user-friendly, we ensure that you are able to identify prospects and convert them into customers.
For more information on how Shoreline Media Marketing can use marketing automation services to help you more effectively target clients, schedule a consultation with us today.