On the surface, having Local Search Engine Results or a LSEO web presence would be as easy as having a SEO website that included the location of your business. It would seem like the higher your overall ranking, the higher your local search ranking, because any non-local businesses that were ranked higher than you would be eliminated from the results. However, the LSEO algorithms that the big search engines use are not as simple as SEO – non local businesses = LSEO. Instead, they involve a more complicated approach that can actually result in improperly represented local businesses losing relative ranking compared to other local businesses when a search is run in a local area. This results in lost customers and can devalue even a really well-run website.
Here are Shoreline Media’s 5 best practices for businesses looking for Local Search Engine Optimization or LSEO web-content:
LSEO – Local Search Engine Optimization Best Practices
- Have a local phone number and address. If you are advertising as a local business, you need to have a phone number with an area code that matches your local area and is associated with a local address.
- Keep in mind that local search results are going to have a relatively small search radius, which depends on the size and business saturation of your local area. If you are business that serves a number of local areas, you may need to establish multiple physical addresses or have multiple phone numbers, depending on things such as area codes.
- Make sure your web presence is consistent. You can have multiple local phone numbers and addresses for different local branches of your businesses, but the same phone number and address should always be matched with one another and any outdated or conflicting information should be deleted.
- Take advantage of Social Media and Social Media Management. Local search results look at your overall web presence and it can much easier to get traffic on sites like Facebook than it can be to stand-alone websites. Use social media, update it regularly, and make sure the information on it matches information on your website and has local contact information for your business.
- Use Google+. First, it’s free. You can get it by going to https://plus.google.com. More importantly, Google is the most commonly used search engine in the U.S. It is also the most frequently used internet-only map program. Using Google+, as a stand-alone or with your website, gives you an automatic presence on Google. Moreover, customers can choose to access your Google+ profile or go to your website. Therefore, it is critical to keep your Google+ information current, in case a potential customer chooses to follow that link instead of going directly to your web page.
Also Read LSEO – Local Search Engine Optimization Company