Use This Guide To Create Powerful Lead Nurturing Campaigns
Here is the step-by-step process we use when creating lead nurturing programs for our clients. Understanding who it is you’re trying to reach provides a tremendous marketing and sales advantage. Creating buyer personas takes time, but once complete they focus and leverage your efforts. You simply cannot have consistently effective nurturing programs without clearly defined personas.
The ability to gather information about the people visiting your website and downloading your content has never been
easier. Through progressive profiling, your business is able to gather the right information about your leads to further focus
your message and increase qualified conversation rates.