Google’s Link Spam Update Rolled Out. What You Need To Know!
Google recently said that the new algorithm update for Google search “is even more effective at identifying and nullifying link spam more broadly, across multiple languages.” Named the link spam update, it started from July 26th.
Google posted this lengthy blog post named “A reminder on qualifying links and our link spam update.” The blog post is a reminder of the type of links that work against Google’s webmaster guidelines.
Google concluded the blog post by announcing the link spam update:
“In our continued efforts to improve the quality of the search results, we’re launching a new link spam-fighting change today — which we call the “link spam update.” This algorithm update, which will roll out across the next two weeks, is even more effective at identifying and nullifying link spam more broadly, across multiple languages. Sites taking part in link spam will see changes in Search as those links are re-assessed by our algorithms.”
Key Takeaways From The Link Spam Update
- The name of the update is Link Spam Update and not Link Spam Update July 2021.
- Google used the word “nullifying,” which does not necessarily mean “penalize,” but to ignore or not count spammy links.
- It is a global and multilingual update.
- Google did not post anything about how much this will impact the search results.
So if you notice a drop in your rankings over the coming weeks, it could be due to this update.
We did a deep analysis of our client’s websites to check if this update affected our rankings and we’re happy to say that there has been no major ranking drop as far as our clients are concerned.
Our campaigns continue to enjoy stable rankings that we’ve achieved through ethical SEO methods. However, we will continue to keep an eye on the rankings as it is a global update and will inform you of any major changes in results.
Source: Our Friends at Search Engine Land: Google has completed the rollout of the link spam update it started just over four weeks ago. “The link spam update is now complete,” Danny Sullivan said via the Google Search Liaison account. What took so long. Google originally said this update would “roll out across the next two weeks.” But as you can see, it took an additional two weeks to complete – a total of four weeks. Why did it take so long? Google did not say, but I suspect things got stuck a bit and the rollout hit some unexpected snags. Read More
Categorised in: The Shoreline Blog
This post was written by Shoreline Content Team