More on Google Maps Marketing
The Power of Investing in a Google Maps Marketing Company
Ads are appealing, social media is aesthetic, but nothing is so all-powerful as Google My Business. In the modern age of technology, consumers are disproportionately likely to find you online before they find you in person, making your GMB strategy one of the most effective and forceful tools in your marketing arsenal.
When a consumer needs your service, you need a partner who can ensure that you get found. At Shoreline, our expertise is uniquely qualified to do just this, no matter the size and sector of your business.
As much as we love the DIY attitude, we wouldn’t try to do your job. So please, let us do ours.
Increasing Local SEO and GMB Ranking in SERPs
Collectively termed SERPs, Search Engine Results Pages are the infamous product of a Google search query. As discussed above, the Google Local Pack is the topmost section of Page One (beneath sponsored ads), followed by organic results, indexed according to Google’s latest algorithmic equation. Both this page in entirety and all subsequent pages, SERPs are a critical determiner of when – or whether – potential customers find your business.
With Shoreline, intuitive expertise meets adaptive techniques to manifest a SERP methodology bespoke to your business’ needs. Motivated by your potential to thrive, our solution-focused methodology will boost your ranking, and in turn, your ROI.
The Importance of Quality over Quantity
So you hire a digital marketing strategist, and can hardly contain your excitement as the leads start pouring in. But as the months linger, and sales go stagnant, you start to question the legitimacy of leads, and realize all too late that in the game of online marketing, numbers aren’t about quantity. They’re about quality.
Of course, the agile business owner is quite aware of this distinction, and would rather one quality lead than ten with no potential. That being said, it can be disastrously ineffective for the same business owner to try his hand at lead generation online.
A tactical medium to convey your brand at the local level, GMB is not so much about blind ranking as it is about audience targeting. No matter how impressive your SERP performance, leads will never convert if the consumers you reach are not uniquely in need of your services.
Boost Brand Awareness and Incentivize Customer Loyalty
Among the many benefits of Google My Business, the opportunity to build your reputation is unmatched. Tantamount to the power of word of mouth, GMB offers consumers the ability to rate and review their experience with your business. While this function may frighten the unscrupulous tycoon, the honest entrepreneur will value its incredible avenue for reputation management.
In a world overrun by fakes and frauds, the enduring experience of direct contact remains the bastion of business health. At Shoreline, we value sentient communication above all else, and will harness the power of GMB to drive organic traffic, incentivize human loyalty, and empower durable client relationships.
The Shoreline Difference
Born and bred in New Jersey, our family-sized office is nestled delicately between the hustle of Asbury Park and bustle of the Jersey Shore. Staffed entirely by in-house professionals, our team comprises a quirky bunch of skilled professionals, each driven by a personal interest in their specialty. Rivaled by none, our passion is the foundation of our proven track record of success.
Making Local SEO Work
Since its inception, Google Maps Marketing has become an unparalleled conduit for business growth. At Shoreline, our diligent efforts have evolved alongside the renowned platform, ensuring that your digital marketing strategy is consistently revisited for success. Adaptations aside, the foundation of Local SEO and Google My Business Optimization is Proximity, Rank, and Reviews.
The infamous near me, Google makes use of GPS data to pair users’ search intent with their location in real-time. Directly intended to link potential consumers with quality results, proximity is arguably the most important component to a robust GMB & Local SEO strategy.
Second only to proximity, rank is a crucial determinant in your business’ SERP performance. For search queries with location detection (Italian restaurant near me), your business’ rank will impact whether it reaches the hallowed Local Pack; when a user’s search is not based on his/her location (cheap hotels Canberra Australia), this is the dominant factor in your appearance.
As Google evolves toward a more user-friendly experience, the role of the consumer becomes ever more influential. Because the goal is to create a genuine, human interface, Google assigns great clout to customer feedback, including ratings, reviews, and (your) response rate.
As discussed ad nauseum, the above can all be managed through Google My Business, making the platform a no-brainer for optimization. Indeed, the failure to hire an SEO professional to oversee your business’ account is tantamount to sabotage.
Steps to SEO Success
Claim Create Your GMB Listing
Be accurate. Not only will an accurate listing foster credibility, but it will help to attract the right audience.
Verify Your Listing
This can be done via ground mail, or for some businesses, phone, email, or the Google Search Console portal. Do not edit your listing during the verification process.
Edit, Re-Edit, and Edit Again
Update your listing to include relevant information. Pay particular attention to the Description, Services, Service Areas, and Schedule sections. Add photos!
Encourage Ratings and Reviews
Ask current clients to leave their feedback on your listing, and provide an incentive for new ones. Respond to reviews (both positive and negative) to build your reputation and credibility.
Not unlike social media, the GMB Posts function allows you to showcase the best of your brand in real-time. Consider posting ads, coupons, etc, as they are one of the first things users will see on your listing.
Monitor GMB Insights
If you haven’t already, this is the time to hire a Google SEO professional. For the ardently independent, check out the Insights tab on your account to adapt your listing/strategy going forward.
As you move forward, a litany of resources allows you to continually refresh your Google My Business listing. Among others, take advantage of:
360° Virtual Tour
Still, in beta, the requirements for this function are ever-changing. Consider hiring a local Google Maps marketing company to handle the legwork.
Local Search Ads
Like traditional PPC ads, Google’s Ad platform is a fail-safe way to boost your business’ visibility and exposure at the local level.
What It All Means
If the benefits of Google My Business optimization aren’t evident, then perhaps you shouldn’t be in business (really). At Shoreline, our experienced team of SEO professionals understands the ins and outs of what Google Maps Marketing really means, and our solution-driven strategies are meticulously designed for success.
With professional Google Maps marketing, you can expect:
To see more foot traffic in-store.
Not only will an optimized GMB listing show people you exist, but it will encourage them to check out your services/products for themselves.
To increase Lead Generation
Particularly at the local level, an optimized GMB listing will motivate genuine user interest. Use CTAs (Calls to Action) to incentivize real-time contact.
To enhance your visibility.
Plain and simple, an optimized GMB listing will tell customers everything they want to know about your business.
Talk To a Google Maps Specialist