July SEO Newsletter, Google Updates, SEO Updates For July 2021

June Turned Out To Be An Action Packed Month For Google

The month of June saw SEOs scrambling to keep up with a number of updates rolled out by Google, namely core, page experience, and spam updates. These updates also had the SEOs scratching their heads, trying to figure out the exact cause of the change in rankings.

While the rolling out of the core update finished on 12th June, Google started rolling out the page experience update right on its heels, on 15th June. This roll-out is expected to go on right until the end of August. Also, Google went on to roll out a two-part spam update – part one of the update began on 23rd June, and part two began on 28th June.

What These Updates Signify

The page experience update has a lot to do with HTTPS and metrics such as speed, responsiveness, and core web vitals. If you wish to see how this update may affect your site, the updated layout is live in all the testing tools and Google Search Console. However, you need to bear in mind that the Search Console data is delayed, as it is based on the CrUX (Chrome UX Report) data aggregated over the past 28 days.

As this roll-out is going to last months, chances are you may not see any drastic shift in a site’s visibility. This should give you the time to work on your site’s metrics so that its performance meets your expectations.

Unlike core and page experience updates, spam updates begin and end on the same day, which means your website rankings may be impacted almost immediately. Hence, if a website saw any changes in rankings on the days when this two-part update rolled out, you know what may have caused it.

That said, none of our websites experienced any major shift in rankings.

Final Takeaway

Although there is a great deal of talk around these updates, it is still too early to know exactly how they will affect site rankings. As for the spam updates, the SEOs do not seem to be too impressed and feel that too many spam sites are still being ranked.

When it comes to core updates, here’s a look at all a site owner should know about Google’s core updates. Also, if you would like some more information on the Google page experience update that is still rolling out, keep an eye out for the updates posted on the Page Experience Blog and the Core Web Vitals & Page Experience FAQs.





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This post was written by Shoreline Content Team