Increase Your Share
Creating a successful marketing strategy means centering on one of two things. Devising a marketing strategy for products already in demand or devising a marketing strategy that will incite new demand. Most marketing efforts are not focused on creating a desire for a product, but on increasing market share. Generally, it has less to do with convincing people that they need a particular good or service, and more about convincing them they need to choose you to supply it.
However, in rare instances, (think: Instacart/UberEATS/DoorDash) businesses are tasked with generating the demand for their product or service.
Upon inception, these founders had to convince people that it was worth paying money to have someone pick up their groceries and deliver their takeout. They had to prove to people, through customized digital strategies and creative approaches, that their services were worth paying for. The marketing avenues we go down for this type of marketing are different from the ones we take when product demand is already present.
All marketing, regardless of the type~ requires a fresh set of impactful initiatives and cohesive solutions to drive growth. Our team at Shoreline has worked with a roster of diverse clients that have given us the skills to collaborate on and overcome even the most complex client obstacles.
While other agencies that focus only on SEO might try a plug-and-play approach to your Digital Marketing, our team builds individually customized strategies that deliver attributable results for your business.
What does your business do?
What is your vision?
What are your goals for growth?
Who is your existing customer base?
What are your opportunities for growth? Can you expand your market share? Can you expand the goods or services you offer?
How do you interact with your customers?
How do potential customers want to interact with you?
Are visitors converting when they visit your website?
What type of data is being collectd?
What will turn your clicks into conversions?
Those are just some of the questions we ask to unify marketing activities and build out streamlined campaigns. We create strategies with the information you provide, that drive leads using Digital Marketing, Lead Nurturing, and, yes, SEO.
The Agency Other Agencies Fear
ILast year, our team did not solely help our clients rebrand, we also sharpened our own skills. We expanded during the pandemic because we kept our focus on our clients. What did clients need in the pandemic? First, they needed to understand which part of Digital was going to deliver the most impactful results. We solved that for them by digging into their data and conversion values. They also needed to rebrand and expand their online presence at a rate that stayed a step ahead of the changing market space.
Most marketing is about showcasing your product or services and providing reasons for why your business is better than the competition. You start with knowledge about a potential customer base. You get to know their buying habits. You figure out what makes them choose one product over another and you target a campaign towards them.
However, in the pandemic, customer bases shifted radically. People who would never have spent money on some goods or products were suddenly clamoring for them. Conversely, some businesses that traditionally thrived and did not need a significant internet presence, like local nail salons, found their customer base evaporated overnight.
Changes did not stop there, and the workplace continued to fluctuate dramatically as a nationwide debate of who was or was not an essential worker ensued. Hundreds of thousands of people lose their jobs. Others transitioned from in-office workers to remote workers. People were not using hospitality services, but suddenly homes had to function as homes, workplaces, and entertainment centers.