Increase Your Share
Most marketing is not about creating a desire for your product, but about increasing your share of an existing market. It is not about convincing people that they need a particular good or service, but why they need to choose you to supply that good or service.
Sometimes, though, you may need to create the demand for what you are selling. Think about some of the businesses that have flourished in the pandemic: food delivery service and grocery delivery services. Until relatively recently, if people wanted groceries, they had to go into the store and buy them or contract independently with someone to purchase them. Likewise, if someone wanted takeout food, they had to go and buy it.
When those services started, their founders had to convince people that it was worth paying money to have someone do that for you. If you have a new good or service, you have to highlight why it is worth the money. That is a different type of marketing than we do when there is already a demand for a product.
While other agencies that focus only on SEO might try a plug-and-play approach to your Digital Marketing, our team builds a strategy that is customized to your business.
What does your business do?
What is your vision?
What are your goals for growth?
Who is your existing customer base?
What are your opportunities for growth? Can you expand your market share? Can you expand the goods or services you offer?
How do you interact with your customers?
How do potential customers want to interact with you?
Are visitors converting when they visit your website?
>What type of data is being collectd?
What will turn your clicks into conversions?
Those are just some of the questions that we ask. We work with you to build a customized marketing strategy that is tailored to your business needs. We create strategies that drive leads using Digital Marketing, Lead Nurturing, and, yes, SEO.
The Agency Other Agencies Fear
In addition to spending the last year helping our clients rebrand, we have also been sharpening our own skills. We expanded during the pandemic because we kept our focus on our clients. What did clients need in the pandemic? First, they needed to understand which part of Digital was going to help. We solved that for them by working with them on their data and conversion values. They also needed to quickly rebrand and expand their online presence if they wanted to stay relevant, and competitive.
Most marketing is about showcasing your product or services and providing reasons for why your business is better than the competition. You start with knowledge about a potential customer base. You get to know their buying habits. You figure out what makes them choose one product over another and you target a campaign towards them.
However, in the pandemic, customer bases shifted radically. People who would never have spent money on some goods or products were suddenly clamoring for them. Conversely, some businesses that traditionally thrived and did not need a significant internet presence, like local nail salons, found their customer base evaporated overnight.
In addition, the workplace changed dramatically. Alongside the nationwide debate of who was or was not an essential worker, we had hundreds of thousands of people lose their jobs. Others transitioned from in-office workers to remote workers. People were not using hospitality services, but suddenly homes had to function as homes, workplaces, and entertainment centers.