Education SEO and Web Marketing
The internet has opened up so many opportunities for the education industry. In addition to helping connect traditional educational services with students through web marketing, it has also provided new learning opportunities, whether those are schools offering distance learning classes or online tutors providing virtual assistance to students. In fact, this marriage between education services and the internet may end up being the key to addressing the historical education inequities that have existed around the globe.
While the internet may have been a game-changer for the education industry, trying to use the internet for marketing can be both a blessing and a curse for education professionals and businesses. If you google the terms “schools” you get 1.68 billion results; and you get an overwhelming 98 million results for “tutoring.” Obviously, education-based business and organizations have a huge on-line presence, but how do you make your company stand out from the rest and attract your potential customers?
Google, Bing, Yahoo, and the other search engines use algorithms to help users find the content they want when they enter search terms. These algorithms take a number of factors into account. One of the important ones is geography. For example, if you search for “schools” the top results are probably going to include the schools closest to your home, and those results are going to be different for users in different geographic areas.
However, algorithms also look at the SEO content of the entire page. What other words in your page are relevant to the search, and are those words part of the natural language of the page? At Shoreline Media Marketing, we specialize in knowing what keywords the search engines are looking for in specific business sub-types and also in how to include those keywords as part of the natural language of your website. Our goal is not just to increase visitors to your website by increasing your search engine rankings, but also to help you turn those visitors into customers. This means providing content that is appealing and relevant to your potential customers.