Use This Time To Your Advantage
Crazy as it may sound, this is NOT the time to put your business on the back burner. Rather, use it to your advantage! Reboot your strategy, restructure your spend, and reshape the way your business does business. After all, not all traffic is measured in feet.
Whether they are running ads for products or services, companies are taking to Digital during this time to push more awareness then they have. Take the time and evaluate your Organic SEO, Your Website Layout, Your Digital Marketing and see what can be done to increase your volume so that you can finally see a return on your investment. Others are…
In a Marketing Tech Blog this week they wrote about all of the topics we mentioned above and stated that the major advantage of Digital Marketing, besides the fact that is does not require in-person interaction, is that it’s measurable!
The major advantage of digital marketing, besides the fact that it does not require face-to-face interaction, is that it is measurable. Marketers can quite easily obtain a good picture of their spending return on investment (ROI), and of which activities generate the highest number of quality leads and at what expense. ~ ClickZ
Assuming that many marketers will have some extra free time, especially those who will have to go into home isolation, they are advised to use it to review their online marketing strategy and redefine their marketing messages. ~ ClickZ
Most companies if not all are doing a lot of virtual type business. For example. Gyms are organizing live video feeds or live classes that way their current members don’t have to freeze or pause nay memberships. They can do the same workout at home. Healthcare professionals in the Senior and Assisted living areas are continuing to increase budgets and offering virtual tours or live tours of their facilities. HVAC, Electricians, plumbers and other home services are organizing virtual meetings or virtual estimates on minor issues. Car dealers are offering in-home signing or virtual signing and car deliveries. Some even at-home test drives. So as I mentioned Digital Marketing is where you should be concentrating. Don’t stop any type of Organic or Digital Marketing.
Recap & Suggestions
Again do not panic. Now is the time to Analyze your spending in other areas such as print, etc. to see where you can take some budget to add more to Digital, Content and more. Analyze both your SEO and Digital Strategy. Work on the content strategy for both, view reports and more. View your Social Media reports and Analyze your Social Media Marketing strategy. View the exact demographic of age and sex of who is taking action on your posts. Be sure to run full competitor analysis reports. See what they are doing from what you may not be doing. Research your latest KPI report. See what keywords are working and bringing in the most leads.
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