Different Types of Digital Marketing
Have you been thinking about adding digital marketing to your advertising campaign? Digital marketing is essential to compete in today’s market. However, many people underestimate the breadth and scope of digital marketing. Not every campaign includes every technique, but read on to understand the main types of digital marketing
SEO (Search Engine Optimization)
One of the most familiar forms of digital marketing, SEO, which means Search Engine Optimization is all about improving your natural search rankings. You craft your website content to contain the terms your customers are most likely to use while searching for the goods and services you offer.
SEM (Search Engine Marketing)
Search Engine Marketing is designed to increase your visibility. It drives traffic to your page. SEO is a huge part of SEM marketing, but other techniques can help improve your visibility. SEM is all about understanding the algorithms and taking advantage of online advertising with Google and your favorite social media platforms.
Pay-Per-Click is a great way to drive customers who are in the market for your services to your website. You pick keywords for your ads and your budget, so you can advertise to people who are looking for your goods or services. These pertain to Google Ads, Bing Ads, Shopping Ads For eCommerce, Facebook Ads, Instagram Ads, etc. Your PPC strategy can become even more powerful when combined with Social Media and SEO.
SMM (Social Media Marketing)
Social media marketing is an important way to expand your advertising reach. You use traditional social media platforms like Facebook, Twitter, and Instagram to market to your clients. You can also use social media to increase your customer engagement, which helps you build your brand awareness. Your Social Media Marketing Strategy can become even more powerful when combined with Paid and Organic SEO.
This is not the horrific SPAM marketing of the olden days. That turns off customers! But email marketing is still a great way to engage current customers. Use email to inform them of specials, send coupons, introduce new products, or just keep them up to date with business changes. Email marketing should be tied into some kind of Internal Marketing piece and combined with your CRM and Marketing Automation strategy.
Internal Marketing & Lead Generation
Internal Marketing & Lead Generation works with CRM systems to help nurture leads and contacts. This will help promote products, services, sales, events and more by automating emails and text messages to try and close more appointments, calls, sales, etc. This can also be combined with the Email Marketing and at times the CRM will include this all in one system. Check out our ShorelineCRM -> www.ShorelineCRM.com
Offering your customer relevant, interesting content is a great way to market. Content Marketing is usually or should be implemented into your Organic SEO Strategy. You can use newsletters, social media posts, and blogs to keep customers engaged with your brand. It helps establish you as an expert, which leverages you as a top choice when they need the services you offer.
Influencers are a great way to increase brand awareness. They can also provide an affordable advertising option, as many upcoming influencers are willing to collaborate for the cost of products or services. However, you want to professionally vet your influencers, because a bad collab can damage your brand.
This term refers to any type of word-of-mouth marketing. It is the most difficult type of digital marketing to cultivate since it relies on your customers sharing your information with friends and family. However, it is also very effective, because people hear about your business from people that they trust. Shoreline Media Marketing can help you incorporate strategies that are designed to encourage your customers to share your business with others.
You know the ads you get in apps on your phone? That is mobile advertising. Normally, they are tailored to your individual use patterns. It can be a very effective way to advertise you company, if you choose the right platform and tailor specific parameters.
Radio and TV Advertising
Traditional media is still part of digital marketing. Depending on your business, this can be a great way to market to a local audience. It is a great use of an advertising budget for certain types of businesses, especially home services.
Categorised in: The Shoreline Blog
This post was written by Shoreline Content Team