When you have a great day camp, getting return campers is easy. However, it can be very difficult to find new campers. Even with referrals, attracting new clients can be difficult. High-quality web-marketing, with SEO specifically developed for your local area or your local day camp, is one way to help increase your camp’s visibility and bring in new campers.
What changed with Day Camp Marketing?
Well, actually several things changed over the last decade or so that have made day camp advertising more difficult.
Your first thought may be that the internet is the reason that day camp advertising has become more difficult. This is somewhat true. The internet has certainly changed advertising. Not only do businesses need to have an internet presence to reach potential customers, but they also have to compete with businesses from a wider area because internet advertising reaches larger groups than traditional print media.
However, it is not the internet alone that has changed day camp advertising. The number of day camps has increased dramatically over the last several years. In addition to day camps offered by actual camp facilities, a wide variety of organizations, schools, and recreational facilities offer day camp opportunities, as well. All of this competition can make it difficult for customers to find your business.
Finally, while parents used to rely on referrals from other parents that they know, today’s parents might give equal weight to reviews from parents they have never met. Word of mouth is no longer enough to sell an experience; parents want to be able to verify everything a camp offers before making plans for their kids. Shoreline can help change how you showcase your day camp and increase your visibility online.
Local companies that incorporate SEO and web marketing into their advertising strategies can frequently see quick results from their advertising campaigns. At Shoreline Media Marketing, we can craft an SEO-focused web marketing campaign for your day camp now and you could see results in the number of campers you have as soon as your next scheduled camp session. Contact us today for more information.