CLIENT RETENTION
Gaining a customer is great, but retaining one is even better. In fact, it is generally five times more expensive to get new customers than it is to keep old ones. At Shoreline, we understand the implications of this and devote significant time and energy on client retention marketing.
WHAT IS CLIENT RETENTION MARKETING?
Client retention marketing is a type of marketing aimed at helping you reconnect with your existing customer base. Founded on the principle of customer loyalty, the idea is to build on the goodwill that you have already developed with your clients. By persuading your base to buy new products, you increase sales and save on cost.
HOW DOES CLIENT RETENTION MARKETING WORK?
While the specifics of each industry and company vary, the premise of client retention marketing remains constant: building on the goodwill that you have already established with customers. Discounts and sales are go-to favorites, whereas some businesses find that newsletters and updates keeping their customers in the know are most effective. At Shoreline, we work within the scope of your means and goals to determine the best client retention strategy.
HOW DOES SHORELINE MEDIA MARKETING DEVELOP A CLIENT RETENTION MARKETING STRATEGY?
You worked hard to build your client base, so we will work equally hard to keep it. Each client retention strategy is different, with factors such as marketing objectives and base size influencing both tactics and tools. In all cases, a major goal is to engage customers such that they remain interested in your products and intrigued by your vision. At Shoreline, we take all of this into consideration in order to customize a client retention plan tailored specifically to your company and your consumers.
Error: Contact form not found.
