Law Firm SEO Case Study

In the midst of intense local competition, achieving high rankings for conventional legal services can pose a formidable challenge. When a respected attorney in the community approached us, we recognized that conducting thorough and targeted audience research was the key to elevating his online visibility. Despite his company already securing rankings for six keywords, our goal was to expand this digital presence to both incentivize and enhance legal conversions from his website.

Law Firm Marketing and Web Design
  • 2

    Overall Traffic

  • 2

    Keyword Ranking

  • 2

    Organic Leads

The Digital Marketing Challenge

In the midst of intense local competition, achieving high rankings for conventional legal services can pose a formidable challenge. When a respected attorney in the community approached us, we recognized that conducting thorough and targeted audience research was the key to elevating his online visibility. Despite his company already securing rankings for six keywords, our goal was to expand this digital presence to both incentivize and enhance legal conversions from his website.

The Digital Marketing Solution

As with most clients, we began our campaign with a foundation of robust optimization. From ensuring that informational content was correct, complete, and consistent, to developing and distributing SEO-friendly content, we designed and implemented a vigorous strategy to boost rankings, site visits, and lead conversion.

Within three months of campaign implementation, our client was exuberant to see an increase of over 483% in keyword ranking. In less than
a year, this number had jumped nearly tenfold, to 4133%! With overall site traffic up 1 .93%, page views up 9.98%, and an increase in Google Organic Sessions of 36.60%, it was safe to say that our campaign had been a success. Of course, that was only the beginning!

The solution was simple. A more professional approach and customized Digital Marketing Strategy with the correct keyword and competitive research that provided data to help this Law Firm and Legal Practice customize and build their Organic SEO & Digital Marketing approach.

A Valuable Partnership

A custom Data-Driven SEO and Digital Marketing Strategy for Law Firms. Guaranteed to increase traffic, leads, and revenue using a custom-built Digital Marketing Plan and Search Engine Optimization (SEO) Strategy to help enhance Lead Generation for Local and National Law Firms. Shoreline Media, the best solutions for Legal Marketing and Search Engine Optimization.

Contact Us if you'd like to learn more about how the team at Shoreline can help drive more leads.

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