Janitorial Cleaning Service SEO Case Study

A professional commercial cleaning and sanitation service were experiencing multiple issues with their website and Organic SEO. They were using a specific type of company that focused on only one industry and had a very low-end SEO strategy. The companies keyword strategy, as well as content and Digital strategy, were lacking the needed areas to help showcase the company correctly.

May / June 2020

Cleaning Service SEO Company, Janitorial Services SEO Case Study
  • 2

    Traffic Increase

  • 2

    Increased Goals

  • 2

    Pageviews

The Digital Marketing Challenge

A professional commercial Janitorial Cleaning and Sanitation Service were experiencing multiple issues with their website and Organic SEO. They were using a specific type of company that focused on only one industry and had a very low-end SEO strategy. The companies keyword strategy, as well as content and Digital strategy, were lacking the needed areas to help showcase the company correctly. The goal was to create a new Digital Strategy that uses multiple areas along with Organic SEO, Map Listings, and strategic keyword analysis to improve their local presence, increase organic traffic, and conversions. During the initial audit and research phase, we saw the client was only ranking for 1 of their major search terms. Our research also showed the correct tracking and Organic strategy was being interrupted by the website load time and page speed.

 

Google My Business Results

 

Direct Search:
5.62% 285 Customers who found the listing searching for the business name, address, or “Near Me” search.

Discovered Through Keywords: 94.38% 4.7k Customers who found the listing searching for a category, product, or service.

Discovered Through Keywords: 12.48% Increase in Total Searches.

Discovered Through Keywords: 11.95% Increase in Total Views.

The Digital Marketing Solution

The solution, in this case, was to rebuild their current website with a more up-to-date feel on a more secured platform. Once that was completed and launched we custom-built a Digital Marketing strategy that included multiple platforms to help Organic SEO, Google AdWords, Social Media Ads, and Linkedin Marketing Ads. Knowing how competitive this specific industry is, we organized a 30-day plan to remarket old leads while we started to integrate the Local SEO listings and Map listing using our custom CRM and Lead Nurturing Platform, LeadFlow.

We identified how potential customers were searching through extensive keyword research. Then we designed & implemented an SEO strategy that included on-page and off-page optimization around their targeted keyword terms and specific locations. Once the research and competitive analysis was completed the customized SEO (Search Engine Optimization) Plan, Digital Marketing Plan, and GEO Targeted plan started working extremely well for this company.

Organic SEO Results

90 days after starting the new strategy, the website went from ranking for just 2 keywords on page 1 of results to ranking for 3 keywords on the first page. An increase of 33%. Months later the momentum of our SEO strategy was in full throttle as they now ranked on the first page of search engines for 15 keywords. An increase of more than 81%.

A Valuable Partnership

A custom Data-Driven SEO and Digital Marketing Strategy. Guaranteed to increase traffic, leads, and revenue using a custom-built Digital Marketing Plan and Search Engine Optimization (SEO) Strategy to help enhance Lead Generation for Local based company. Shoreline Media, the best solutions for Local SEO Marketing and Search Engine Optimization (Local SEO).

Contact Us if you'd like to learn more about how the team at Shoreline can help drive more leads.

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