Uri Bar-Joseph

2016 Social Media Marketing Predictions From the Experts

2016 Social Media Marketing Predictions From the Experts

Simply Measured (http://simplymeasured.com/) asked the smartest people they know, from business leaders to product specialists, and social influencers to social media managers, how they think social marketing will evolve in 2016. From new ways to measure ROI to channel-specific tactics, we were blown away by the level of insight we received.

Adam Schoenfeld

Adam is the Co-Founder and Chief Product Officer at Simply Measured. He has helped lead Simply Measured from its inception as ‘Untitled Startup, Inc’ to become the leading social media analytics company, serving more than 1/3 of the top 100 brands and over 100,000 users. Adam is a golfer, breakfast enthusiast, and long-time data geek.

  • Much more social content will become “shoppable.” Consumers want to click on a product image and enter the buying process immediately, and retailers and social networks are working hard to enable that — and drive more revenue.

  • The online privacy conversation will become more polarized. Concerns will increase on one side, while others will get increasingly comfortable with making their information public.

  • There will finally be a real solution to the “Social ROI” problem and social will become a “real” marketing channel.

Jade is Simply Measured’s Social Media Manager. You can reach her at @SimplyMeasured or in the comments on ww.thebeyhive.com.

SEO will focus more on social media activity and less on search engines. As much as we all use Google and search engines, sometimes when it comes to breaking news — Google just isn’t fast enough. We take to Twitter or Facebook for the latest news and answers. For so long, there has been a line drawn between web and social media content. We’re going to see those lines blur. In 2016, social is going to become much more influential on search engine optimization and search ranks.


Uri Bar-Joseph

Uri Bar-Joseph is the Senior Director of Marketing at Simply Measured. He believes in marketing through data, but loves the creative elements of marketing, too. He writes about strategy, decision making, the future of marketing, and how social media is reshaping marketing.

Marketers will continue to work on connecting online with offline activity. Geocaching campaigns will become more prevalent with dual-play companies (online and brick-and-mortar).

Unified social identity will become one of the biggest challenges for companies and early stage solutions will start to show up. The social networks might move into that space, helping companies connect user activities between different social networks.

A huge consolidation in the social space will occur with at least one acquisition of a major network. My guess: LinkedIn will be acquired by SFDC.

We might see a first attempt by one of the networks to produce original content.

You can read the rest of the 2016 Social Media Marketing Predictions From the Experts PDF file by visiting the Simple Measured Link HERE.


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This post was written by Shoreline Content Team