Latest White Paper Release:

How to Create and Maintain your Company Blog

You may hear a lot of different voices telling you that blogging is good for your business…but WHY? To put it in simple terms, blogging is a great way to organically attract users to your website. When you organically attract users, this means that users naturally stumble upon your website, rather than learning about your business through paid advertising. The easiest way to organically attract users is by creating content with words and phrases that match commonly searched terms — keywords — that relate to your industry.

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More White Papers:

  • Three Core Components of a Strong SEO Strategy

    Three Core Components of a Strong SEO Strategy. To optimize a site, you need to improve ranking factors in three areas — technical website setup, content, and links. So, let’s go through them in turn. For your website to rank, three things must happen: First, a search engine needs find your pages.

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  • How to monitor and track your SEO results

    Technical setup, content, and links are critical to getting a website into the search results. Monitoring your efforts helps improve your strategy further. Measuring SEO success means tracking data about traffic, engagement, and links. And though, most companies develop their own sets of SEO KPIs.

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  • The Ultimate Guide To Google My Business

    GMB is a free tool that lets you manage how your business appears on Google Search and Maps. That includes adding your business name, location, and hours; monitoring and replying to customer reviews; adding photos; learning where and how people are searching for you, and more.

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  • How To Optimize Your GMB Listing

    Once you've verified your business, it's time to finish fleshing out your profile. Go to the Google My Business dashboard, click the listing you'd like to work on, select "Info," and then choose a section to fill out or update. Add as much information and media as you can, including a business profile..

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  • How Call Tracking lowered a client’s acquisition cost

    Prior to learning about Call Tracking, we operated with a lot of guesswork and experimentation. In order to improve our marketing efforts, we were hoping to attribute phone calls to web clicks. Then, we wanted to be able to attribute the sales our phone calls generated back to those original clicks.

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