Website Lead Generation

When people think of content for their websites, they think about providing information to their customers and potential customers. However, if used properly, websites provide a critical opportunity for lead generation, so that they not only target existing customers, but also help provide opportunities to create new customers.

The first step in lead generation is to use a website with targeted search engine optimization (SEO) content to help drive interested traffic to your website. It is important to realize that when you are talking about lead generation, it is important that the traffic visiting the website be interested in the products and not driven to the site by overly broad SEO content. Therefore, it is important to work with your Shoreline Media representative to make sure that your content is targeted to those people most likely to become your customers.

Website Lead Generation

Once you get the right potential customers to your site, it is then critical to use techniques that help provide you with ways to contact those customers. Shoreline uses four key approaches to help you with lead generation: contact forms, thank you pages, conversion tracking, and recapturing returning visitors. This provides your customers with multiple ways to convert into leads, both actively through contact forms and passively by checking on whether customers are repeat customers. In addition, our analytics can help you determine what areas of your website generate leads, so that you can tweak your marketing effectiveness. This can be helpful when marketing in other areas, such as Facebook and Twitter, where social media serves to both limit the length of your message and allow you to hit a broader audience. Knowing what works means that you can keep your brand consistent across different forms of media, making you instantly recognizable to customers and potential customers.

Finally, it is important to think about how your customers will feel about lead generation. Customers have grown increasingly dissatisfied with marketing or sales techniques that they consider dishonest. Therefore, duplicate content or hidden linking and link tricks may bring you into contact with more potential customers, but they can cost you customers. It is better not to reach a potential customer than to alienate that customer. Shoreline Media uses customer-friendly lead generation techniques, which extend the relationship that your potential customers have initiated with you, making the lead generation process an organic part of your interactions with potential customers.

What Our Clients Have To Say:

Digital Solutions for the Modern Web

9 Years of GREAT work by a GREAT team! ALWAYS Exceeding expectations! Thank you!

9 Years of GREAT work by a GREAT team! ALWAYS Exceeding expectations! Thank you!

Atlantic Leak Detection, Shoreline Media Marketing

| Atlantic Leak Detection

Atlantic Leak Detection, Shoreline Media Marketing

| Atlantic Leak Detection

It has led to MASSIVE exposure in the Clinton area and a tremendous amount of business for me. Without, Shoreline, my exposure would be limited. The internet is a virtual yellow pages and if you want visibility on your investment... Read More

It has led to MASSIVE exposure in the Clinton area and a tremendous amount of business for me. Without, Shoreline, my exposure would be limited. The internet is a virtual yellow pages and if you want visibility on your investment (VOI), get with Joe at Shoreline. They are reliable, available and most importantly experts at there craft. I strongly suggest aligning with them.

| The Max Challenge – Clifton, NJ

| The Max Challenge – Clifton, NJ

My company, K9 Resorts, is a franchise company and we have specific needs that Shoreline Media is able to take care of. They are the most accessible and responsive company we have delt with thus far and the results prove... Read More

My company, K9 Resorts, is a franchise company and we have specific needs that Shoreline Media is able to take care of. They are the most accessible and responsive company we have delt with thus far and the results prove they know the Franchise industry.

K9 Resorts, Shoreline Media Marketing

| Jason Parker, K9 Resorts

K9 Resorts, Shoreline Media Marketing

| Jason Parker, K9 Resorts

We had an outstanding Trial Class/Kick Off on January 5th and the instructors indicated that it was the biggest kick off ever for THE MAX Lewes DE. This was all thanks to The Shoreline Media Team. Running an amazing well... Read More

We had an outstanding Trial Class/Kick Off on January 5th and the instructors indicated that it was the biggest kick off ever for THE MAX Lewes DE. This was all thanks to The Shoreline Media Team. Running an amazing well known franchise takes time and thanks to your team you are helping us make this happen!! Our memberships are up since we took over and momentum is positive. Thank YOU!

| Jerry, The Max Challenge – Lewes, DE

| Jerry, The Max Challenge – Lewes, DE

One of the best Web, SEO and Social Media companies i have ever had! These guys are top notch. Amazing customer support and most of all amazing results. Joe and his team literally takes care of any area of our... Read More

One of the best Web, SEO and Social Media companies i have ever had! These guys are top notch. Amazing customer support and most of all amazing results. Joe and his team literally takes care of any area of our web marketing. Our Arizona based business has seen a HUGE return!

Worlock Heating and Air Conditioning, Shoreline Media Marketing

| Worlock Heat & AC

Worlock Heating and Air Conditioning, Shoreline Media Marketing

| Worlock Heat & AC

Can not thank you guys enough. Absolutely amazing work and what an unbelievable team. Their approach has had a huge return on our investment!!!

Can not thank you guys enough. Absolutely amazing work and what an unbelievable team. Their approach has had a huge return on our investment!!!

| Appliance Parts America

| Appliance Parts America

We have been with Shoreline for about 4 years now and there’s not one thing I would change. Every single year we see an increase in our return and never have to worry. The most professional team we have ever... Read More

We have been with Shoreline for about 4 years now and there’s not one thing I would change. Every single year we see an increase in our return and never have to worry. The most professional team we have ever worked with AND we see them on a regular basis! Thank you team Shoreline

Regency Memory Care Club, Shoreline Media Marketing

| Regency Memory Care

Regency Memory Care Club, Shoreline Media Marketing

| Regency Memory Care

Joe and the Shoreline team could not have done a better job with my website. The number of clients and friends who tell me on a daily basis how much they like my website is a testament to this fact!... Read More

Joe and the Shoreline team could not have done a better job with my website. The number of clients and friends who tell me on a daily basis how much they like my website is a testament to this fact! They far exceeded all of my expectations, and their customer service is beyond belief.. Often times, I would get replies to my email questions within minutes! I rarely recommend companies to my friends, but I would recommend Joe and Shoreline Media any day of the week. Class people, highest quality product/service, and reliable. Cant beat that as far as I’m concerned .

| Brett Raskin, The Raskin Group

| Brett Raskin, The Raskin Group

“This is my second Testimonial on Joe Sernio and Web Solutions NJ. Joe was recommended to me by a friend. When I met Joe, I was truly in a dilemma. The web designer I was using just disappeared into thin... Read More

“This is my second Testimonial on Joe Sernio and Web Solutions NJ. Joe was recommended to me by a friend. When I met Joe, I was truly in a dilemma. The web designer I was using just disappeared into thin air and left me in a bind! Joe came to my rescue. Not only was he extremely helpful and very knowledgeable, but he understood my needs and worked with me regarding costs. He made several suggestions, all of which made a great deal of difference to the look of the site and the functionality! The website is so professional looking now and easy for me to access, make changes and do updates! Joe was truly a God send. I am thrilled with the new website and highly recommend Joe as he is reliable and conscientious!”

| Francine Girimonte Les Bijoux, LLC

| Francine Girimonte Les Bijoux, LLC

“I have been working with Shoreline Media for several months from development and SEO to management of our website.  They developed a very professional site that is easy to navigate and gets our top pieces of information in front ot... Read More

“I have been working with Shoreline Media for several months from development and SEO to management of our website.  They developed a very professional site that is easy to navigate and gets our top pieces of information in front ot the viewer right on the home page.  The hardest part of a website is managing it and keeping it current.  I started using Shoreline’s services approximately 2 months ago and have already noticed a ton more calls coming into our office from the website.  To say the least their management of the site has been ideal.  Any changes we make are done very efficiently and in a timely manner.  I am very appreciative of there work and recommend there services highly.”

| Dr. Tom Gustafson The Active Healing Center

| Dr. Tom Gustafson The Active Healing Center

“I just want to thank Shoreline Media Marketing for doing and continuing such a wonderful & Amazing job with my website and marketing and in a short time period. I already have seen huge jumps  in visits since you implemented... Read More

“I just want to thank Shoreline Media Marketing for doing and continuing such a wonderful & Amazing job with my website and marketing and in a short time period. I already have seen huge jumps  in visits since you implemented your skills to get my sites up on the search engines pages.  You have bent over backwards to make sure I was happy with my sites and you still update me with newer gadgets installed in my sites.  Not only did you take a site that was so outdated and under utilized but you streamlined both of my businesses to get the most out of my business on the web.  I thank you for your professionalism and I thank you for making my business look that much better.”

| George Lyristis The Bistro at Red Bank Zoe an American Bistro

| George Lyristis The Bistro at Red Bank Zoe an American Bistro

“I have used Shoreline for both of my retail business’s..They are experts at what they do and always keep me informed along the way.. I have never worked with such a nice, professional, competent group as I have with Shoreline…... Read More

“I have used Shoreline for both of my retail business’s..They are experts at what they do and always keep me informed along the way.. I have never worked with such a nice, professional, competent group as I have with Shoreline… Both my websites are extremely successful, and I owe it to Shoreline… I highly recommend and you will be extremely happy if you choose them..”

| Christie Maruka Fashion Fix

| Christie Maruka Fashion Fix

“Dear Joe and Shoreline Media Marketing. Meredith is flying with her website. She has won two awards and is being honored for a third in the middle school. The County is also recognizing her efforts with a proclamation! They have... Read More

“Dear Joe and Shoreline Media Marketing. Meredith is flying with her website. She has won two awards and is being honored for a third in the middle school. The County is also recognizing her efforts with a proclamation! They have also written an amazing article on her in The Colts Neck Journal. We will refer you forever!!! Please let us know how else we can show our appreciation and gratitude for your amazing work in getting Chain Reaction Reviews up and running. Thank you so so much.

| Liz and Meredith Gallagher

| Liz and Meredith Gallagher

“I have worked with Joe and Shoreline Media for little over a year now. As a busy business owner and fitness coach at Strive Fitness Bootcamp finding the time to keep my site ranking on search engines and keeping it... Read More

“I have worked with Joe and Shoreline Media for little over a year now. As a busy business owner and fitness coach at Strive Fitness Bootcamp finding the time to keep my site ranking on search engines and keeping it optimized is pretty time consuming. Joe and his staff have helped me so much from creating a kick butt website to simply getting people to our site and capturing more leads. Along with the site, Landing Pages, Squeeze pages and more the leads do not stop!! They have done an awesome job and I’m very happy with their service.

| Tom Babyak Owner, Strive Fitness Bootcamp

| Tom Babyak Owner, Strive Fitness Bootcamp

“Highly recommend! Joe & his staff are very professional & knowledgeable. Great ideas & communication. I was also impressed with their patience & willingness to help a novice like myself. Thank you for all your hard work, I’m extremely happy... Read More

“Highly recommend! Joe & his staff are very professional & knowledgeable. Great ideas & communication. I was also impressed with their patience & willingness to help a novice like myself. Thank you for all your hard work, I’m extremely happy with my website!

| Patti Fiasconaro Owner, Nursery Art Gallery

| Patti Fiasconaro Owner, Nursery Art Gallery

“A huge THANK YOU to Joe and his team over at Shoreline Media. Not only is our website exactly what I wanted but their marketing strategies and Social Media implementation is working wonders for Tommy’s. Professional, Affordable and results. Thank... Read More

“A huge THANK YOU to Joe and his team over at Shoreline Media. Not only is our website exactly what I wanted but their marketing strategies and Social Media implementation is working wonders for Tommy’s. Professional, Affordable and results. Thank you Shoreline Media”
Tommy’s Coal Fired Pizza,
Brick NJ, Red Bank NJ, Oakhurst NJ

Tommy's Coal Fired Pizza, Shoreline Media Marketing

| Tommy’s Coal Fired Pizza

Tommy's Coal Fired Pizza, Shoreline Media Marketing

| Tommy’s Coal Fired Pizza

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