When people think of content for their websites, they think about providing information to their customers and potential customers. However, if used properly, websites provide a critical opportunity for lead generation, so that they not only target existing customers, but also help provide opportunities to create new customers.
The first step in lead generation is to use a website with targeted search engine optimization (SEO) content to help drive interested traffic to your website. It is important to realize that when you are talking about lead generation, it is important that the traffic visiting the website be interested in the products and not driven to the site by overly broad SEO content. Therefore, it is important to work with your Shoreline Media representative to make sure that your content is targeted to those people most likely to become your customers.
Website Lead Generation
Once you get the right potential customers to your site, it is then critical to use techniques that help provide you with ways to contact those customers. Shoreline uses four key approaches to help you with lead generation: contact forms, thank you pages, conversion tracking, and recapturing returning visitors. This provides your customers with multiple ways to convert into leads, both actively through contact forms and passively by checking on whether customers are repeat customers. In addition, our analytics can help you determine what areas of your website generate leads, so that you can tweak your marketing effectiveness. This can be helpful when marketing in other areas, such as Facebook and Twitter, where social media serves to both limit the length of your message and allow you to hit a broader audience. Knowing what works means that you can keep your brand consistent across different forms of media, making you instantly recognizable to customers and potential customers.
Finally, it is important to think about how your customers will feel about lead generation. Customers have grown increasingly dissatisfied with marketing or sales techniques that they consider dishonest. Therefore, duplicate content or hidden linking and link tricks may bring you into contact with more potential customers, but they can cost you customers. It is better not to reach a potential customer than to alienate that customer. Shoreline Media uses customer-friendly lead generation techniques, which extend the relationship that your potential customers have initiated with you, making the lead generation process an organic part of your interactions with potential customers.