Marketing

Marketing is a small word but has a huge definition. Marketing is what makes your business grow. It helps create leads as well as generate sales to your specific business or product. The clients and the sales is what you need to succeed. At Shoreline Media Marketing we give you some of the tools as well as tips and tricks to help your business become the best it can be. Shoreline Media’s Marketing program is set up and priced to help you and your business get started and manage the correct marketing campaign for you. The Shoreline Media Marketing goal is to make the process of Internet marketing as easy for our clients as we can.

We treat yours as if it were ours by implementing all of the latest marketing strategies. People will remember the most fascinating part of your marketing so make it work for you. Marketing your business can be a long tedious process with a lot of dead ends if it is not done right. You have to be wise when you think about marketing especially when it comes to your business. You can’t afford to throw away your money. When marketing your business you have to be smarter, leaner, and meaner than the competition. You have to stand out above your competition. While your competitors hide behind their marketing, you have no choice but to find creative, low-cost, high-impact ways to get visible and become attractive to your prospects.

We will evaluate your current structure and help come up with a new one. From website design, Search engine optimization to internet and social media marketing Shoreline Media Marketing is here to help you.

Personalized URL Marketing

Most direct mail campaigns do not pay attention to the large percentage of readers (Potential Customers) who prefer to respond to something online. Sending them to the same website and having them search around just is not good enough for today’s web-savvy audience. Personalized URL Marketing engages these highly valuable prospects and potential customers with their own web address or what some like to call special landing pages. A Personalized URL is a web address that incorporates the recipient’s name, an event name, contest name, etc. For example: YourName.YourWebAddress.com

Micro Marketing | Sales Pages | Landing Pages

What is better than having one website advertising your business or products? The answer? Having multiple pages trhoughout the internet all pointing to your main website. Many companies say that they can master the “Micro-Site” strategy better than others, but Shoreline Media has studied, and tested many sites and strategies to ensure we can master the marketing craze for micro-sites. Read More on Micro Pages, Sales Pages, and Landing Pages >>

Internet Marketing

Did you know it is a lot cheaper to invest efforts and time into getting a higher position in Google and other search engines, as the traffic from search engines are super targeted. These visitors produce much better effect on your business and its sales. If you’re the owner of a small service business, having a solid Internet marketing plan in place can both increase your name and brand recognition locally in your geographic area, as well as expose you to a whole new set of potential clients throughout the world. Read More on Internet Marketing >>

Social Media Marketing

What if your website posted to your facebook, your facebook posted to your website, your twitter posted to your website, and your website posted to your twitter..Confusing? Your website should be just like all of these other Social media sites where people can leave feedback and learn from other readers as well as your content. Once package with everything built in turning your website into one giant network. Read More on Social Media Marekting >>

Traditional Marketing & Advertising

Our extensive experience in media & advertising gives us the insight and capability to design and create innovative campaigns for our clients. We produce advertisements that promote brands, sell products, and present services effectively. We believe that a fully integrated advertising campaign that includes print advertising, email messages, website features, search engine marketing and social media marketing initiatives, is most effective. Spreading the advertising message across all mediums ensures that you achieve brand consistency and can track results more effectively.

Video Marketing & Slide show Marketing

Enhance your website features with a slideshow video advertising your business or product. Add a video to any of your website pages, landing pages, sales pages, or social media websites. Add the video to your blog to have users comment or start discussions. A fully featured video showing your business and products. View a Sample

QR Code Marketing

QR Codes Drive Traffic To Mobile Content. QR (Quick Response) codes are two-dimensional bar codes that when scanned by a Smartphone’s camera directs the user to an organizations mobile content. QR codes are commonly used on business cards, posters, brochures, direct mail, billboards, promotional products, print advertisements and more. Read More on QR Code Marketing >>

Press Release Marketing

With Press Releases you can spread your message out over the internet through many PR sites. Shoreline Media will not only write your Press Release but we will market it just like we do all areas of your business. We take your Press Release and add any linking, Social Media, Video, and more to it so it stands out above all of the rest. Once the Press Release is written and posted to the online Press Directories we can take that and add it to all of your Social Media sites and any of your websites as well. Leaving the Press Release visible across all areas of your company. Please visit our Marketing Portfolio for a sample of an Optimized Press Release

Marketing Considerations

Objective of Internet Marketing Plan:
What do you want to accomplish by using Internet marketing? To find new clients? Provide services and info to existing clients? Sell services or products? Educate your target market or your staff about your product or service? Create an online community for your target market? How much money to have to spend each month on this Internet marketing plan? Having a goal and budget in mind will make your marketing more effective.

Your Competition:
Knowing and understanding where you stand among your competitors can help you strengthen your marketing message. Do a keyword search for the terms someone might use to find your business online. Write down the URL’s of your top 5 competitors.

Target Market:
Instead of trying to marketing to everyone find a clearly definable target market that you can easily describe and locate. Are they male or female? What age group? What industry?

Branding Your Business:

Your domain name can either help you be memorable or cast you into a sea of “brandless” solutions. At a minimum, you’ll want to buy both your personal name as well as the name of your business in the .com version, if it’s available. Then buy the .com versions of your product names and program names. You may also think of problems faced by your target market or solutions that you provide and buy domain names in the .com version of those as well.

Internet Marketing Strategies:
How will you create traffic to your website? There are countless ways to do this, including: Organic search engine listing ranking (in which your site comes up at the top of the non-sponsored listings on a search engine by having keyword rich descriptions in the page title and page desciption meta tags and then optimizing each page for no more than 3 keywords in the first 250 words on a page); well-written email newsletter that is published on a regular basis; submission of articles on topics related to your target market to article submission directories; regularly post entries to a blog aimed at your target market, full of content discussing issues related to that target market; series of podcasts containing interview with experts of interest to your target market; ongoing series of Press Releases containing value-added content for your target market linking everything to your main website; Landing pages introducing your company..

What Our Clients Have To Say:

Digital Solutions for the Modern Web

9 Years of GREAT work by a GREAT team! ALWAYS Exceeding expectations! Thank you!

9 Years of GREAT work by a GREAT team! ALWAYS Exceeding expectations! Thank you!

Atlantic Leak Detection, Shoreline Media Marketing

| Atlantic Leak Detection

Atlantic Leak Detection, Shoreline Media Marketing

| Atlantic Leak Detection

It has led to MASSIVE exposure in the Clinton area and a tremendous amount of business for me. Without, Shoreline, my exposure would be limited. The internet is a virtual yellow pages and if you want visibility on your investment... Read More

It has led to MASSIVE exposure in the Clinton area and a tremendous amount of business for me. Without, Shoreline, my exposure would be limited. The internet is a virtual yellow pages and if you want visibility on your investment (VOI), get with Joe at Shoreline. They are reliable, available and most importantly experts at there craft. I strongly suggest aligning with them.

| The Max Challenge – Clifton, NJ

| The Max Challenge – Clifton, NJ

My company, K9 Resorts, is a franchise company and we have specific needs that Shoreline Media is able to take care of. They are the most accessible and responsive company we have delt with thus far and the results prove... Read More

My company, K9 Resorts, is a franchise company and we have specific needs that Shoreline Media is able to take care of. They are the most accessible and responsive company we have delt with thus far and the results prove they know the Franchise industry.

K9 Resorts, Shoreline Media Marketing

| Jason Parker, K9 Resorts

K9 Resorts, Shoreline Media Marketing

| Jason Parker, K9 Resorts

We had an outstanding Trial Class/Kick Off on January 5th and the instructors indicated that it was the biggest kick off ever for THE MAX Lewes DE. This was all thanks to The Shoreline Media Team. Running an amazing well-known... Read More

We had an outstanding Trial Class/Kick Off on January 5th and the instructors indicated that it was the biggest kick off ever for THE MAX Lewes DE. This was all thanks to The Shoreline Media Team. Running an amazing well-known franchise takes time and thanks to your team you are helping us make this happen!! Our memberships are up since we took over and momentum is positive. Thank YOU!

| Jerry, The Max Challenge – Lewes, DE

| Jerry, The Max Challenge – Lewes, DE

One of the best Web, SEO and Social Media companies i have ever had! These guys are top notch. Amazing customer support and most of all amazing results. Joe and his team literally takes care of any area of our... Read More

One of the best Web, SEO and Social Media companies i have ever had! These guys are top notch. Amazing customer support and most of all amazing results. Joe and his team literally takes care of any area of our web marketing. Our Arizona based business has seen a HUGE return!

Worlock Heating and Air Conditioning, Shoreline Media Marketing

| Worlock Heat & AC

Worlock Heating and Air Conditioning, Shoreline Media Marketing

| Worlock Heat & AC

Can not thank you guys enough. Absolutely amazing work and what an unbelievable team. Their approach has had a huge return on our investment!!!

Can not thank you guys enough. Absolutely amazing work and what an unbelievable team. Their approach has had a huge return on our investment!!!

| Appliance Parts America

| Appliance Parts America

We have been with Shoreline for about 4 years now and there’s not one thing I would change. Every single year we see an increase in our return and never have to worry. The most professional team we have ever... Read More

We have been with Shoreline for about 4 years now and there’s not one thing I would change. Every single year we see an increase in our return and never have to worry. The most professional team we have ever worked with AND we see them on a regular basis! Thank you team Shoreline

Regency Memory Care Club, Shoreline Media Marketing

| Regency Memory Care

Regency Memory Care Club, Shoreline Media Marketing

| Regency Memory Care

Joe and the Shoreline team could not have done a better job with my website. The number of clients and friends who tell me on a daily basis how much they like my website is a testament to this fact!... Read More

Joe and the Shoreline team could not have done a better job with my website. The number of clients and friends who tell me on a daily basis how much they like my website is a testament to this fact! They far exceeded all of my expectations, and their customer service is beyond belief.. Often times, I would get replies to my email questions within minutes! I rarely recommend companies to my friends, but I would recommend Joe and Shoreline Media any day of the week. Class people, highest quality product/service, and reliable. Cant beat that as far as I’m concerned .

| Brett Raskin, The Raskin Group

| Brett Raskin, The Raskin Group

“This is my second Testimonial on Joe Sernio and Web Solutions NJ. Joe was recommended to me by a friend. When I met Joe, I was truly in a dilemma. The web designer I was using just disappeared into thin... Read More

“This is my second Testimonial on Joe Sernio and Web Solutions NJ. Joe was recommended to me by a friend. When I met Joe, I was truly in a dilemma. The web designer I was using just disappeared into thin air and left me in a bind! Joe came to my rescue. Not only was he extremely helpful and very knowledgeable, but he understood my needs and worked with me regarding costs. He made several suggestions, all of which made a great deal of difference to the look of the site and the functionality! The website is so professional looking now and easy for me to access, make changes and do updates! Joe was truly a God send. I am thrilled with the new website and highly recommend Joe as he is reliable and conscientious!”

| Francine Girimonte Les Bijoux, LLC

| Francine Girimonte Les Bijoux, LLC

“I have been working with Shoreline Media for several months from development and SEO to management of our website.  They developed a very professional site that is easy to navigate and gets our top pieces of information in front ot... Read More

“I have been working with Shoreline Media for several months from development and SEO to management of our website.  They developed a very professional site that is easy to navigate and gets our top pieces of information in front ot the viewer right on the home page.  The hardest part of a website is managing it and keeping it current.  I started using Shoreline’s services approximately 2 months ago and have already noticed a ton more calls coming into our office from the website.  To say the least their management of the site has been ideal.  Any changes we make are done very efficiently and in a timely manner.  I am very appreciative of there work and recommend there services highly.”

| Dr. Tom Gustafson The Active Healing Center

| Dr. Tom Gustafson The Active Healing Center

“I just want to thank Shoreline Media Marketing for doing and continuing such a wonderful & Amazing job with my website and marketing and in a short time period. I already have seen huge jumps  in visits since you implemented... Read More

“I just want to thank Shoreline Media Marketing for doing and continuing such a wonderful & Amazing job with my website and marketing and in a short time period. I already have seen huge jumps  in visits since you implemented your skills to get my sites up on the search engines pages.  You have bent over backwards to make sure I was happy with my sites and you still update me with newer gadgets installed in my sites.  Not only did you take a site that was so outdated and under utilized but you streamlined both of my businesses to get the most out of my business on the web.  I thank you for your professionalism and I thank you for making my business look that much better.”

| George Lyristis The Bistro at Red Bank Zoe an American Bistro

| George Lyristis The Bistro at Red Bank Zoe an American Bistro

“I have used Shoreline for both of my retail business’s..They are experts at what they do and always keep me informed along the way.. I have never worked with such a nice, professional, competent group as I have with Shoreline…... Read More

“I have used Shoreline for both of my retail business’s..They are experts at what they do and always keep me informed along the way.. I have never worked with such a nice, professional, competent group as I have with Shoreline… Both my websites are extremely successful, and I owe it to Shoreline… I highly recommend and you will be extremely happy if you choose them..”

| Christie Maruka Fashion Fix

| Christie Maruka Fashion Fix

“Dear Joe and Shoreline Media Marketing. Meredith is flying with her website. She has won two awards and is being honored for a third in the middle school. The County is also recognizing her efforts with a proclamation! They have... Read More

“Dear Joe and Shoreline Media Marketing. Meredith is flying with her website. She has won two awards and is being honored for a third in the middle school. The County is also recognizing her efforts with a proclamation! They have also written an amazing article on her in The Colts Neck Journal. We will refer you forever!!! Please let us know how else we can show our appreciation and gratitude for your amazing work in getting Chain Reaction Reviews up and running. Thank you so so much.

| Liz and Meredith Gallagher

| Liz and Meredith Gallagher

“I have worked with Joe and Shoreline Media for little over a year now. As a busy business owner and fitness coach at Strive Fitness Bootcamp finding the time to keep my site ranking on search engines and keeping it... Read More

“I have worked with Joe and Shoreline Media for little over a year now. As a busy business owner and fitness coach at Strive Fitness Bootcamp finding the time to keep my site ranking on search engines and keeping it optimized is pretty time consuming. Joe and his staff have helped me so much from creating a kick butt website to simply getting people to our site and capturing more leads. Along with the site, Landing Pages, Squeeze pages and more the leads do not stop!! They have done an awesome job and I’m very happy with their service.

| Tom Babyak Owner, Strive Fitness Bootcamp

| Tom Babyak Owner, Strive Fitness Bootcamp

“Highly recommend! Joe & his staff are very professional & knowledgeable. Great ideas & communication. I was also impressed with their patience & willingness to help a novice like myself. Thank you for all your hard work, I’m extremely happy... Read More

“Highly recommend! Joe & his staff are very professional & knowledgeable. Great ideas & communication. I was also impressed with their patience & willingness to help a novice like myself. Thank you for all your hard work, I’m extremely happy with my website!

| Patti Fiasconaro Owner, Nursery Art Gallery

| Patti Fiasconaro Owner, Nursery Art Gallery

“A huge THANK YOU to Joe and his team over at Shoreline Media. Not only is our website exactly what I wanted but their marketing strategies and Social Media implementation is working wonders for Tommy’s. Professional, Affordable and results. Thank... Read More

“A huge THANK YOU to Joe and his team over at Shoreline Media. Not only is our website exactly what I wanted but their marketing strategies and Social Media implementation is working wonders for Tommy’s. Professional, Affordable and results. Thank you Shoreline Media”
Tommy’s Coal Fired Pizza,
Brick NJ, Red Bank NJ, Oakhurst NJ

Tommy's Coal Fired Pizza, Shoreline Media Marketing

| Tommy’s Coal Fired Pizza

Tommy's Coal Fired Pizza, Shoreline Media Marketing

| Tommy’s Coal Fired Pizza

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