ANALYTIC WEBSITE DATA AND LEAD GENERATION TRACKING
Analytic Tracking Reports. Who’s Reaching your site and Where are they going?
We do it different. Why? Because we have studied, tested and implemented tracking resources that work. Shoreline will provide you with an advanced technical implementation or strategy to help track all of your leads.
Google Analytics TrackingThe image to the left is an actual count of one of our client’s monthly visits. Shoreline has put together a system that will help track your visitors in more ways than just one. On top of getting your weekly reports via email we want you to be able to log into your site and see your stats front and center. We want you to know where your visitors are coming from, How long they are staying on your site, What they are interested in and more. We want those organic search results monitored so that we may increase your optimization where it is needed to continue generating the traffic to your site.
Google, Bing and other search engine sites as well as all tracking software or sites will all explain content tracking pretty much the same. Find your site’s top content and hidden gems with the Content reports in Google Analytics. You’ll find out how often people visit each page of your site, how long they stay, and how often they convert. All the reports are found in the content section.
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The Benefits of Analytic Tracking & What Shoreline Can Do.
- Executive Dashboards to view clicks, graphs and more on tracking
- Raw and Real Time Data
- Organic SEO Tracking
- Visitor Demographic. Where are they coming From?
- Behavioral Reports
- Customer Reports
- Custom Fields
- PPC Campaign Management
- Social media Tracking
- E-Commerce Tracking/Product Tracking
- Track Visitor Paths
- In-Page Google Analytic Tracking
When looking at Google Analytics reports, sometimes it’s difficult to visualize how visitors navigate on a given website page. Use In-Page Analytics to visually analyze how visitors move around your website. (Google)
Understand how visitor behavior leads to sales and conversions
Your site is dynamic, and your conversion goals should be too. With Google Analytics Goals and Event Tracking, you can track sales, downloads, video plays, conversions, site engagement, or define your own metrics. You can also tailor your reporting based on what you want to achieve and identify what visitor actions are most likely to help you meet your business objectives. Watch our latest webinar here. (Google)
The image above also shows an actual clients statistics in their Google Analytic Tracking account. We work strictly on Organic Search Engine Optimization and Social Media Marketing for their business.
Social Media Tracking
You know it.. You may not want to say it but you know it.. Social Media is IT. IT meaning no matter what type of business you are you need a Social presence. Social Media, as we know is rapidly maturing so tracking it is a must. Making sure you are getting what you need to get out of your Social networks. Are you measuring it? Social reports help you measure the impact social media has on your business goals and conversions. Integrated web and social data provides a holistic view of your content and community. Using Conversion reports are a great way to monitor your Social media. The Conversions report shows conversion rates and the monetary value of conversions that occurred due to visits from social networks. We link these visits to your goals and Ecommerce transactions. You choose the goals which are important to your business and then can review how social as a source is helping you achieve those goals. With so many marketing channels and programs understanding their effect on your goals lets you make informed decisions about your social strategy.
See the impact of social on your goals in simple, ready-to-use reports
Learn what content drives conversions with social audiences
Show results reports to key stakeholders to articulate the value of social
Your online marketing efforts for your website and company are only as effective as your ability to track them. Google Analytics is the most powerful tracking tool on the net. We can track who visits your site, where they are from, what pages they look at, how long they stay on your site, and much more. Google Analytics shows you how people found your site, how they explored it, and how you can enhance their visitor experience. With this information, you can improve your website return on investment, increase conversions, and make more money on the web.
Real Time Google Analytic Tracking
Great Information From Google’s Google+ Page
Real-time is the ultimate diagnostic tool: the ability to see things in real-time can help provide a quick diagnostic view (answers the question: how did the system react to that instantly?). A simple example of this is to make sure campaign tracking is correctly implemented before launching a campaign. With real-time reports you can find out in seconds whether you’re getting the data you want in analytics.
Real-time provides alerting / intelligence: giving insight into things that are new or different in addition to taking advantage of 1-1 marketing.
Real-time can let you win social by capitalizing on trending topics: as the web continues to move to focus on streams, understanding how to interpret this data becomes important. Observe, understand, act (i.e., if you observed you were starting to “go hot” on Google+, Twitter or Reddit, you could analyze why and react by pouring fuel on the fire by quickly turning on paid tactics or ask influencers to re-share — gaining a multiplier effect. There is a very limited window to accomplish this and agility is key).
Real-time on-display during special events or at offices: helps add energy / excitement to an office environment and can also act as social proofing to show popularity or marketing success (example to left From Google).