Dear Shoreline Media Family,
Unfortunately, Americans can no longer deny that the Coronavirus will affect each and every one of us. From shortened hours to suspended operations, companies across the country are curtailing business, while cities and states are implementing curfews and limiting crowds. The global market is panicking, and people are struggling to survive daily life. At Shoreline, we understand the impact of this threat and endeavor to do all in our power to protect the partnerships we have built with your brand.
Do we think this is going to impact every type of business? No, but it could and if it does we want you to understand that you hired us for a reason. You have our team right there with you as we always are. You entered into the Shoreline Media family because you trust us and have the strategies in place that we do. You can trust we have your best interest in mind.
Should I Stop Digital Marketing?
If you see a decrease in business it may be in your interest to pause, but most clients and businesses are sustaining positive results and most increased volume. While no one wants to take advantage of a situation like this, they do want to help. Swing set manufacturers are seeing a large increase in calls, forms and online sales for backyard design and products. HVAC companies are seeing a large spike in calls for air purification systems. Electricians and Generator Installation Companies have been getting more generator installations. Restaurants are actually purchasing ads on Facebook and other outlets to advertise specials and even complimentary items due to stores being sold out of products.
For most, the Digital Marketing space is absolutely critical at this juncture and while searchers may not turn into tangible customers we have a strategy in place to help maintain and help monitor a situation like this. Think positive. With many employers either instituting work from home or closing, maybe some will have more time on their hands to prep for certain services, research more, order more and when normalcy returns you will still be on top. That’s what we are here for.
In our competitor analysis research some are scaling back while others are producing more. Our suggestion.. Have our team research to see what would be best. Run some tests, reports, research and see what will work and what will not work. This is not going to last. We will beat this and businesses will be back to normal soon.
All industries require different types of information to be posted. Urgent Care and Assisted Living Facilities are going to want something different than electricians and fitness centers. We recommend the following for all businesses.
– Add a banner or information to your homepage regarding steps and precautions you are taking
– Send an email regarding closings or meeting reschedules
– Let your customers, members and visitors know how you are managing and disinfecting your office, meeting areas and other types of storefronts
– If you are using a Digital phone service, redirect your calls to the app or home office
Digital Tip – USE GOOGLE!
Google announced yesterday that with the recent developments around the coronavirus disease (COVID-19), they suggest letting your customers know if you’ve made changes to your daily operations. Google, as well as Shoreline, recommends updating hours on your listing letting customers know that there were changes in everyday business operations and hours of service.
Google also announced that they are helping businesses and schools stay connected in response to Coronavirus. Starting this week, Google will begin rolling out free access to our advanced Hangouts Meet video-conferencing capabilities to all G Suite and G Suite for Education customers globally including larger meetings, for up to 250 participants per call, live streaming for up to 100,000 viewers within a domain, the ability to record meetings and save them to Google Drive and improve working remotely. Read the full article here – https://cloud.google.com/blog/products/g-suite/helping-businesses-and-schools-stay-connected-in-response-to-coronavirus
Our team here has also taken precautions. We are having the office cleaned daily, rescheduling any meetings within the next two weeks with video calls rather than in-person meetings, and implementing more work from home days if needed.
Ma.tt released a great article on working remotely. “Coronavirus and the Remote Work Experiment No One Asked For”. He lists some amazing tips for/if you wind up working remotely due to closings in your company. Check it out here – https://ma.tt/2020/03/coronavirus-remote-work/
Tips to stay safe and prevent Coronavirus Disease (COVID-19 )
Below are some tips from The Center for Disease Control and Prevention. Plan, Prepare and Respond to Coronavirus Disease. Recommended strategies for employers to use now:
– Actively encourage sick employees to stay home
– Wash hands for a minimum of 20 seconds
– Separate sick employees
– Perform routine environmental cleaning
– Advise employees before traveling to take certain steps
You can read more on The Center For Disease Control and Prevention website using the following link: https://www.cdc.gov/coronavirus/2019-ncov/community/guidance-business-response.html
This email is not to scare anyone. It’s to simply let you know that there is nothing to worry about when it comes to your Digital business and assets. Your partner in success, Shoreline is here to help. We understand small businesses, but most of all, we understand your small business. We consider each and every one of you a part of our family and will work through this together. That’s our promise of honesty, quality, and trust.
Stay calm, carry on, and wash those hands!! WE’RE IN THIS TOGETHER!
Joe & The Shoreline Media Marketing Team