What is Lead Generation
A lead is a person who has indicated interest in your company’s product or service in some way, shape, or form.
As a lead, you’d hear from a business or organization with which you’ve already opened communication instead of getting a random cold call from someone who purchased your contact information.
For example, maybe you took an online survey to learn more about how to take care of your car. If you got an email from the auto company that hosted the survey on their website about how they could help you take care of your car, it’d be far less intrusive and irrelevant than if they’d just called you out of the blue with no knowledge of whether you even care about car maintenance, right?