Take These Steps For Lead Nurturing Best Practices
Being a marketer, and if you’re already made it this far in the ebook, you probably have some ideas about lead nurturing campaigns that you can launch to shorten the sales cycle of your leads and boost conversions. So, how do you get started?
Setting up a lead nurturing campaign is not a science. However, there are certain steps you need to follow in order to ensure the efficiency of your emails. For instance, you shouldn’t be pummeling recipients with sales pitches. Instead, you should start out by sending useful, low-commitment information with content-based calls-to-action. Gradually, you will introduce a middle-of-the-funnel call-to-action that is tightly related to your initial point of contact. For example, if you are a marketing manager at a HR software company, and your lead has downloaded an
ebook on people management principles, eventually you’ll surface a call-to-action suggesting they demo your people
management software.
In this section, we will review the step-by-step process of setting up a lead nurturing campaign and highlight some best practices along the way.
